Responsibilities

• Oversee and grow all social media channels day-to-day
• Own email marketing delivery (with agency support)
• Maintain and update the Panthers digital home/website
• Continuously improve reach, engagement and conversion across all channels
• Build and optimise the fan journey from awareness → sign-up → purchase > loyalty
• Drive first-party data growth through content, campaigns and sign-up mechanics
• Support ticket, merchandise and event sales through all channels
• Work closely with Head of Audience Growth on CRM and data strategy
• Capture content across training, matchdays and community activity
• Create engaging, platform-native content and schedules for it to fit into