Digital Marketing Executive

Borehamwood, Barnet, UK (Unknown)

£25K/yr – £35K/yrEntry LevelPermanent

Posted 2 months ago

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Job Summary

Own fast moving paid media planning and optimization across multiple digital channels, with AI-powered analysis and rapid testing that ties traffic to CAC and ROI.

Growth Infrastructure: Plan, execute and optimize paid campaigns across Meta, TikTok, Google, and other channels.
Experimentation & AI: Use AI tools for campaign analysis, reporting and decision making plus A/B testing of creative, messaging, audiences and landing pages.
Performance & Reporting: Track traffic, conversions, CAC and ROI and present actionable insights to the team.

Job Description

Responsibilities

Support the planning, execution and optimisation of paid marketing campaigns across Meta, TikTok, Google and other digital channels
Create engaging content ideas and campaign concepts based on social media trends, customer behaviour and market insights
Monitor campaign performance and analyse data to identify opportunities for improvement and growth

Requirements

A recent graduate in Marketing, Business, Digital Media or a related subject, or up to 2 years' experience in a digital marketing role
Understanding of digital marketing channels including Meta, TikTok, Google Ads, SEO, email marketing or social media
Strong interest in digital marketing, online consumer behaviour and emerging social trends
Comfortable analysing data and using insights to make recommendations
Experience using AI tools such as ChatGPT or similar platforms to support research, analysis and content creation
Excellent written and verbal communication skills
Highly organised with strong attention to detail
Able to manage multiple projects and deadlines simultaneously
Commercially minded with an interest in performance marketing and ROI
Proactive, curious and eager to learn in a fast paced environment

Preferred

Experience running paid social or Google advertising campaigns
Familiarity with Google Analytics, Meta Business Suite or similar marketing platforms
Experience creating content for social media channels
Knowledge of A/B testing, campaign optimisation and reporting
Experience using Canva, Adobe Creative Suite or other content creation tools
Interest in online gaming, digital entertainment or consumer marketing

Benefits

Casual dress
Company events
Company pension
Free parking
Work from home

Responsibilities

Support the planning, execution and optimisation of paid marketing campaigns across Meta, TikTok, Google and other digital channels
Create engaging content ideas and campaign concepts based on social media trends, customer behaviour and market insights
Monitor campaign performance and analyse data to identify opportunities for improvement and growth

Requirements

A recent graduate in Marketing, Business, Digital Media or a related subject, or up to 2 years' experience in a digital marketing role
Understanding of digital marketing channels including Meta, TikTok, Google Ads, SEO, email marketing or social media
Strong interest in digital marketing, online consumer behaviour and emerging social trends
Comfortable analysing data and using insights to make recommendations
Experience using AI tools such as ChatGPT or similar platforms to support research, analysis and content creation
Excellent written and verbal communication skills
Highly organised with strong attention to detail
Able to manage multiple projects and deadlines simultaneously
Commercially minded with an interest in performance marketing and ROI
Proactive, curious and eager to learn in a fast paced environment

Preferred

Experience running paid social or Google advertising campaigns
Familiarity with Google Analytics, Meta Business Suite or similar marketing platforms
Experience creating content for social media channels
Knowledge of A/B testing, campaign optimisation and reporting
Experience using Canva, Adobe Creative Suite or other content creation tools
Interest in online gaming, digital entertainment or consumer marketing

Benefits

Casual dress
Company events
Company pension
Free parking
Work from home