9 days ago
Digital Paid Media Specialist
Radwell International
Blackburn, West Lothian, UK (Unknown)
Digital Paid Media Specialist
Blackburn, West Lothian, UK (Unknown)
Salary Not AvailableMid Level
Posted 9 days ago
Top 1% of applicants do these two things.
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Job Summary
Own end-to-end paid media campaigns across Google Ads and Microsoft Ads, optimize a large product catalog, and collaborate with analytics, product, creative and sales teams to align campaigns with inventory and pricing.
- Manage budgets and monitor ROAS to drive revenue
- Implement automation and new tools to improve efficiency and scalability
Job Description
Responsibilities
- Setting up, managing, and optimising paid media campaigns across Google Ads and Microsoft Advertising (Search, Shopping, Display, Performance Max)
- Supporting large‑scale product advertising across a catalogue of millions of SKUs
- Monitoring performance against key metrics such as revenue, ROAS, acquisition, and engagement
- Analysing complex performance data to identify optimisation opportunities and provide actionable insights
- Collaborating with internal teams (Analytics, Product, Creative and Sales) to align campaigns with inventory, pricing, and demand
- Maintaining and optimising product feeds in line with Google Merchant Center best practices
- Supporting agency and vendor relationships through data insights and performance reporting
- Implementing new tools, automation, and workflows to improve efficiency and scalability
- Ensuring compliance with GDPR and regional data privacy requirements
- Keeping up to date with industry trends, competitor activity, and new paid media opportunities
Requirements
- Proven experience in digital marketing with hands‑on expertise in Google Ads and Microsoft Ads
- Proven experience managing e‑commerce and Google Shopping campaigns
- Proven experience managing international search campaigns
- Strong analytical skills with the ability to interpret data and prioritise opportunities
- Experience working with large budgets and complex campaign structures
- Proficiency with Google Analytics and advanced spreadsheet skills (Excel, pivot tables)
- Strong communication skills and the ability to collaborate cross‑functionally
Preferred
- Experience within electrical, automation, MRO, or parts-based industries
- Experience using tools such as Google Merchant Center, SQL, or WhatConverts
- Experience managing a high volume of SKUs (circa 100,000)
- Bachelor’s degree in marketing, Business, or a related field
Benefits
- A hybrid and flexible working policy (after initial training)
- Fully funded professional memberships
- Enhanced annual leave
- Private Health/Medical Insurance
- Life Insurance/Death in Service Insurance
- Access to our benefits portal with a wide range of offerings from high street to local discounts!
- A company passionate about wellbeing: 24/7 free health & wellbeing support through Medicash app and helpline, free counselling sessions and access to trained Mental Health First Aiders.
- Free tea and coffee
- Free on-site parking
- Celebration of National Engagement Days such as Employee Appreciation Day and a company passionate about supporting charitable and community work.
Radwell International
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)
Traffic Signals
Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%
Headcount Trend
Current headcount: ~31
Marketing Team
Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
670