3 weeks ago
Digital Media Specialist
The HEINEKEN Company
London, UK (Hybrid)Full time£38K/yr – £44K/yr
Digital Media Specialist
London, UK (Hybrid)
£38K/yr – £44K/yrMid Level2+ years expFull time
Posted 3 weeks ago
Job Summary
Own end-to-end digital media activations and lead data-driven performance improvements across social and programmatic campaigns.
- Plan and activate campaigns aligned to business objectives
- Turn performance insights into actionable recommendations and optimisations
Job Description
Responsibilities
- Plan, activate and optimise digital media campaigns across Social and Programmatic channels, aligned to clear business objectives.
- Own campaigns end to end, from insight-led planning through to activation, optimisation and reporting.
- Apply data-driven audience strategies, increasing the use of 1st and 2nd party data.
- Monitor performance, share learnings and drive continuous testing and improvement.
- Work closely with internal teams and external partners to deliver innovative, high-impact campaigns.
- Support large-scale national activations and ROAS-focused performance activity.
- Manage operational and financial processes linked to digital activations.
Requirements
- 2–3 years’ experience in social and programmatic media buying with hands on experience in DV360, Meta and other platforms.
- Digital media planning experience across multiple objectives and audiences.
- Hands-on activation of large-scale campaigns, including dynamic creative partners and 1st party data.
- Buying experience across platforms such as DV360, Facebook, Instagram and Snap.
- Strong understanding of Programmatic within the wider digital media ecosystem.
- Ability to analyse performance data and turn insight into clear recommendations.
- Strong communication and presentation skills, including presenting to senior stakeholders.
- Solid project management skills, with the ability to work independently and collaboratively.
- Experience within FMCG and/or the alcohol category.
- Understanding of the UK on-trade or hospitality environment.
Benefits
- Annual bonus
- Double-matched pension (up to 10%)
- 32 days’ holiday, plus three listed public holidays (Christmas Day, Boxing Day, and New Year's Day – if any of these fall on a weekend, you'll get the following weekday off instead)
- Life assurance (subject to policy terms)
- Critical illness insurance – comprehensive cover for you and your family
- Free ciders and beers (including low and zero alcohol options)
- Retail discounts
- Wellbeing support, including Mental health champions, free Counselling, access to Colleague Networks.
- Comprehensive opportunities to develop
- Option to join our Colleague Networks to connect, share and build inclusion
The HEINEKEN Company
4.3 Glassdoor
HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 500 international, regional, local, and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management.Through our "Brew a Better World" strategy, sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets.We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Stay informed: https://www.theheinekencompany.com/newsroomPlease enjoy our brands responsibly and only share our posts with those who are of legal drinking age.
Founded in 1900
Amsterdam, North Holland, NLD
43K employees (3,519 in marketing)
87% recommend to a friend
89% CEO approval
Salaries
Posted range
£38K/yr – £44K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
2,876 (7% of company)
Marketing Roles Posted (Last 30 Days)
5
Funding
Last Raise
$2.4B
Post IPO Debt, 7 months ago
Funding History
- Sep 2025Post IPO Debt • $2.4B
- Apr 2025Post IPO Debt • $1B
- Jun 2024Post IPO Debt • $965.9M
Traffic Signals
Monthly Visitors
390.4K
Traffic Source Mix
Search
36.6%
Direct
39%
Referral
12.8%
Social
10.5%
Paid
0.8%
Headcount Trend
Current headcount: ~42.6K