23 hrs ago
Digital Marketing Specialist
PIB Group
Birmingham, UK (Remote)Full time£45K/yr
Digital Marketing Specialist
Birmingham, UK (Remote)
£45K/yrMid LevelFull time
Posted 23 hrs ago
Top 1% of applicants do these two things.
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Job Description
Responsibilities
- Build, test and deliver email campaigns and automated email journeys or flows across multiple PIB brands.
- Support ongoing development and improvement of website portfolio, including website rebuilds, page building, content migration, SEO checks, quality assurance and launch activity.
- Build, manage and optimise paid search and paid social campaigns, including setup, landing pages, conversion tracking, reporting and lead generation for Sales teams.
- Deliver on-page and technical SEO improvements, and use GA4, Google Tag Manager and campaign tracking to measure performance and produce clear, actionable reporting.
- Take a proactive, responsible approach to AI: use approved tools to improve digital delivery, identify opportunities to adopt new capabilities as they become available, and work within PIB’s AI, data protection and regulatory policies.
- This role is available on a UK-based remote basis, with occasional travel for team meetings, conferences and other essential in-person activity.
- What you’ll be doing (context): Join PIB Group’s growing Specialty Marketing team, working across a varied portfolio of brands in insurance, employee benefits and risk management. You’ll deliver campaigns, improve websites and support lead generation in a role where your work will have a visible impact.
Requirements
- Hands-on experience across websites, organic search and paid media, with strong WordPress, on-page and technical SEO skills and practical HTML and CSS knowledge.
- Experience building email campaigns and automated journeys using email marketing or marketing automation platforms, alongside experience with Google Ads, LinkedIn Ads, GA4, Google Tag Manager and campaign tracking. HubSpot experience would be advantageous.
Benefits
- An attractive benefits package, including 26 days’ holiday, company pension, access to healthcare support and a range of other flexible benefits.
- UK-based remote working, with hybrid working available if preferred.
PIB Group
4.5 Glassdoor
Since our formation in 2015, PIB Group has been on a mission to create a leading position in the provision of specialist insurance solutions across the UK market and beyond.It’s been an exciting journey as we’ve remained focused and committed to delivering everything that we set out to achieve. We’ve been growing rapidly through acquisition, and by employing outstanding individuals with a wealth of knowledge and experience across the insurance market.By bringing together companies and individuals recognised as leaders across a range of specialist markets, PIB can draw on their vast expertise and insights which in turn enables customers to enjoy the highest levels of service.That journey has led to PIB Group today being a highly diversified insurance distribution consolidator focusing on specialist commercial lines and non-standard personal lines products with deep expertise across both direct and B2B distribution through its broking, underwriting and network divisions.In 2021, PIB Group secured further investment from Apax partners (the ‘Apax Funds’) and re-investment from PIB’s existing investor since 2015 The Carlyle Group. The investments enable PIB to continue our ambitious growth plans.
Founded in 2015
London, England, GBR
3K employees (53 in marketing)
100% recommend to a friend
100% CEO approval
Traffic Signals
Monthly Visitors
12.8K
Traffic Source Mix
Search
48%
Direct
38.7%
Referral
9.4%
Social
2.2%
Paid
1.3%
Headcount Trend
Current headcount: ~3K
Marketing Team
Marketing Team Size
53 (2% of company)
Marketing Roles Posted (Last 30 Days)
1