12 days ago
Digital Account Director - West Midlands
Yell
Stafford, Staffordshire, UK (Remote)Full time
Marketing jobs
2 marketing jobs
Digital Account Director - West Midlands
Stafford, Staffordshire, UK (Remote)
Salary Not AvailableSenior Level3+ years expFull time
Posted 12 days ago
Job Summary
Take ownership of a high-value digital advertising portfolio, driving growth for premium and bespoke products while collaborating with field sales, BDMs, and key stakeholders to train, onboard, and implement best practices.
- Manage elite accounts and achieve growth targets
- Develop advertising programs that meet client needs and spend thresholds
- Lead training and cross-functional collaboration to scale performance
Job Description
Responsibilities
- Managing an elite portfolio of customers, with annualised spend ranging from £8000 - £70,000.
- Delivering growth sales primarily from our premium & bespoke products - actively identifying and acquiring new digital opportunities by developing advertising programs that meet clients’ needs and the Yell agency minimum spend thresholds.
- Working with your Field Sales Manager and team of BDM’s to drive high quality referral opportunities whilst supporting in the training and development of the BDM’s within your territory.
- Nurturing relationships with key stakeholders within the business including your Digital Marketing Manager, whom you share your accounts with, product and commercial managers, L&D, marketing and finance. Training and Onboarding: Facilitate training sessions and onboarding programs for new and existing team members, ensuring alignment with organisational goals.
- Best Practice Implementation: Drive the adoption of best practices within the team, leveraging your experience to cultivate a high-performance sales culture.
Requirements
- A minimum of 3 years’ experience in managing high value digital advertising accounts.
- Ability to demonstrate a highly successful track record of digital sales performance during their career to date from both a base of customer and high value acquisition.
- A strategic thinker with a high understanding of digital marketing campaigns and technology.
- Resilient and disciplined with tenacity. Never afraid to ask for testimonials which supports their client dedicated ethos.
- Ability to demonstrate a highly effective personal development plan to continuously adapt to the digital market and keep in touch with what our competitors are doing.
- An excellent communicator with the ability to explain complex digital information clearly and concisely.
- Emotionally Intelligent, demonstrating respectful, professional and collaborative approaches to team member and supporting functions within the business.
- Task orientated, everyday willing to go the extra mile for their client. Flexible – able to adapt to changing priorities and targets and strategies quickly.
Benefits
- Salary £51,000 , OTB £22K , Car Allowance of £6000 or £6800 (dependant on your car)
- Yell Gold Award annual incentive
- At least 31 days holiday (inc. public holidays), building to 34 over 5 years
- Savings at over 900 outlets inc. supermarkets, fashion, electronics, and travel
- Access to mind, money and movement wellbeing resources and gym discounts
- Savings on eyecare and free eye tests
- Company-wide and local recognition schemes
- 24/7 Employee Assistance Programme support
- Pension scheme for colleagues aged 22 to State Pension Age
- Life insurance for all
Yell
3.0 Glassdoor
Since 1966, we’ve been helping UK businesses grow – from printed ads in the Yellow Pages to powerful, AI-driven digital marketing that delivers real results. As the UK’s No.1 for managed digital advertising for local businesses*, we make it easy for you to get found, trusted and chosen online. We bring all your marketing together – from your website and SEO to business profiles, ads, reviews and analytics – and manage it all for you. Everything works in sync to attract more customers and help your business grow with confidence. With Yell, everything’s managed under one roof – one trusted partner, one simple dashboard and one predictable monthly payment. What makes us different is simple: Yell offers the UK’s only guaranteed way to protect your marketing investment. With our Lead Guarantee, you’ll get enough leads to cover your total spend (at minimum) – or we’ll refund the difference. It’s marketing that’s risk-free, stress-free and proven to perform. Today, over 50,000 UK businesses trust Yell to manage their digital marketing – combining real expertise, AI technology and six decades of local insight to keep them ahead of the competition. *among direct competitors that target local businesses regardless of industry (MBrain, 2023)
Founded in 1966
Reading, England, GBR
1.4K employees (504 in marketing)
100% recommend to a friend
Marketing Team
Marketing Team Size
338 (23% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Seed, 12 years ago
Funding History
- Jan 2014Seed
Traffic Signals
Monthly Visitors
15.9M
Monthly Google Ads Budget
$24K
Traffic Source Mix
Search
4.5%
Direct
40.8%
Referral
21%
Social
23.3%
Paid
2.5%
Headcount Trend
Current headcount: ~1.4K