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8 marketing jobs

HowNow logo
6 weeks ago

Demand Generation Lead (Hybrid) UK Based

HowNow

London, UK (Hybrid)Full time£68K/yr – £80K/yr
Capital Economics logo
7 weeks ago

Head of Demand Generation

Capital Economics

London, UK (Hybrid)Full time
Vortexa logo
1 month ago

Head of Demand Generation / AI

Vortexa

London, UK (Hybrid)Full time
Sidetrade logo
1 month ago

VP, Demand Generation

Sidetrade

London, UK (Remote)Full time
Risk Ledger logo
2 months ago

Demand Generation Lead - 12 Months Maternity Cover

Risk Ledger

London, UK (Hybrid)Temporary£80K/yr – £90K/yr
Aptitude Software logo
2 months ago

Aptitude Software - Demand Generation Lead

Aptitude Software

London, UK (Hybrid)Full time
Doctor Care Anywhere logo
2 months ago

Head of GTM & Demand Generation

Doctor Care Anywhere

London, UK (Hybrid)Full time
Quorso logo
4 months ago

Demand Generation Lead

Quorso

City of Westminster, Westminster, UK (Hybrid)Full time

Find marketing roles you could actually win

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Growth MarketingHead of MarketingSEO ManagerProduct MarketingPaid MediaBrand Manager
Growth MarketingHead of MarketingPerformance MarketingContent StrategySEO ManagerProduct MarketingDemand GenerationBrand ManagerPaid MediaMarketing AnalyticsCRM ManagerSocial Media

Find marketing roles you could actually win

8 open roles0

Popular searches:

Growth MarketingHead of MarketingSEO ManagerProduct MarketingPaid MediaBrand Manager
Growth MarketingHead of MarketingPerformance MarketingContent StrategySEO ManagerProduct MarketingDemand GenerationBrand ManagerPaid MediaMarketing AnalyticsCRM ManagerSocial Media
8 jobs
HowNow logo

Demand Generation Lead (Hybrid) UK Based

HowNow

London, UK (Hybrid)

£68K/yr - £80K/yrIn-houseFull-timeMid level5+ years exp.
6 weeks ago
Capital Economics logo

Head of Demand Generation

Capital Economics

London, UK (Hybrid)

In-houseFull-timeSenior level5+ years exp.
7 weeks ago
Vortexa logo

Head of Demand Generation / AI

Vortexa

London, UK (Hybrid)

In-houseFull-timeSenior level
1 month ago
Sidetrade logo

VP, Demand Generation

Sidetrade

London, UK (Remote)

In-houseFull-timeSenior level8+ years exp.
1 month ago
Risk Ledger logo

Demand Generation Lead - 12 Months Maternity Cover

Risk Ledger

London, UK (Hybrid)

£80K/yr - £90K/yrIn-houseTemporarySenior level10+ years exp.
2 months ago
Aptitude Software logo

Aptitude Software - Demand Generation Lead

Aptitude Software

London, UK (Hybrid)

In-houseFull-timeMid level3+ years exp.
2 months ago
Doctor Care Anywhere logo

Head of GTM & Demand Generation

Doctor Care Anywhere

London, UK (Hybrid)

In-houseFull-timeSenior level
2 months ago
Quorso logo

Demand Generation Lead

Quorso

City of Westminster, Westminster, UK (Hybrid)

In-houseFull-timeMid level5+ years exp.
4 months ago
HowNow logo
HowNow

Demand Generation Lead (Hybrid) UK Based

London, UK (Hybrid)

£68K/yr – £80K/yrMid Level5+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end demand engine for B2B SaaS, owning pipeline across mid-market to enterprise while balancing paid, content, SEO, and lifecycle tactics. Shape a partner-influenced and team-driven distribution model and build an outbound infrastructure that makes reps productive.

  • Growth ownership: pipeline and ARR target contribution across multiple channels and partners.
  • Channel and content engine: paid media, SEO/AEO, content briefs, and AI-native production foundations.
  • Lifecycle and partnerships: nurture programs and team-led distribution that expands our reach beyond paid media.

Job Description

  • Pipeline generation. A new ARR target rolls up to the Head of GTM. Your number is qualified pipeline contribution against it, across mid-market and enterprise, direct and partner-influenced.
  • Paid acquisition. LinkedIn, search, and the channels that work for B2B SaaS selling into People, L&D, and HR leaders. Plan, build, ship, optimise. CAC by channel is something you carry in your head.
  • SEO, AEO, and content engine. Strategic priority. AI-native production model. You set editorial direction, own briefs, execute or commission writing, and own technical SEO foundations. AEO, getting HowNow cited in LLM responses across the major models is a first-class channel, not an experiment.
  • Operator and influencer marketing. Build relationships with the operators, founders, analysts, and creators who shape buying conversations in L&D, HR, and broader B2B SaaS. Not just paid plays, genuine partnerships with people who have audiences and credibility.
  • Team-led distribution. Turn HowNow's team into our biggest marketing channel. Support the CEO, Head of GTM, PMM, AEs, and others on LinkedIn and other public surfaces. Build the editorial calendar, production support, and rhythm that makes consistent, high-quality posting sustainable.
  • Outbound infrastructure for AEs. AEs run their own outbound. Your job is to ensure the engine they're running on is best-in-class, with lists, signals, sequences, intent data, enrichment, and AI personalisation at scale. Success is measured by AE outbound productivity, not your activity.
  • Nurture as a craft. Lifecycle programmes that genuinely move people through the consideration stage. Editorial-quality content, behavioural triggers, and real personalisation powered by AI. The bar is "would I read this?" not "did we send it?"
  • Demand investment plan. Quarterly view on where the budget goes and why. Partner with RevOps on attribution; live in the dashboards, don't build them.
HowNow logo

HowNow

4.7 Glassdoor

Most LMSes push content. HowNow connects learning to the skills your business needs without the admin, guesswork or content overload.Powered by AI, obviously.

Founded in 2019
London, England, GBR
88 employees (3 in marketing)
gethownow.com
96% recommend to a friend

Traffic Signals

Monthly Visitors
13.9K
Monthly Google Ads Budget
$62
Traffic Source Mix
Search
42.6%
Direct
42.7%
Referral
8.2%
Social
5.2%
Paid
1.1%

Headcount Trend

Current headcount: ~88

Marketing Team

Marketing Team Size
3 (3% of company)

Funding

Total Funding
$13.7M
Last Raise
$4.4M
Series A, 1 years ago

Funding History

  • Feb 2025
    Series A • $4.4M
  • Feb 2023
    Series A • $4.8M
  • Oct 2019
    Seed • $3M

Recent News

HowNow agrees content partnership with Harvard Business Impact
Oct 15, 2025 • EdTech Innovation Hub
The 2025 WorkTech Award Winners Announced Today
Sep 18, 2025 • EIN Presswire
Pluralsight Partners with HowNow to Accelerate Tech Upskilling at Scale
Aug 19, 2025 • PR Newswire UK
AI Tool of the Week: How HowNow’s Guru turns workplace learning into a personalised AI coaching experience
Apr 18, 2025 • Silicon Canals
HRTech Interview with Nelson Sivalingam, CEO and Co-Founder at HowNow
Apr 9, 2025 • HRTech Series
Sports stars who have invested in UK tech companies
Mar 31, 2025 • BusinessCloud
Sports stars who have invested in UK tech companies
Mar 24, 2025 • BusinessCloud
HowNow extends Series A round to £7.5m to boost skills-based learning
Feb 14, 2025 • mercia.co.uk
HowNow closes Series A with £7.5m to scale skills-first learning
Feb 13, 2025 • Startups Magazine
HowNow extends Series A to £7.5m to scale skills-first learning
Feb 13, 2025 • businesscloud.co.uk
Exclusive: This British duo with Sri Lankan roots re-inventing HRtech with AI just raised £7.5M in funding
Feb 12, 2025 • Tech Funding News
London-based edtech HowNow raises £7.5m Series A
Feb 12, 2025 • Tech.eu
HowNow Closes £7.5M Series A Funding
Feb 12, 2025 • FinSMEs
HowNow - employee learning made easy
Feb 17, 2023 • Startacus
HowNow Raises £4M in Series A Funding
Feb 6, 2023 • FinSMES
Pearson CVC confirms role in UK ed tech HowNow's £4 million round
Feb 6, 2023 • Tech.eu
AI-powered learning platform HowNow raises $3m
Oct 25, 2019 • UK Tech News