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Tate & Lyle logo
3 weeks ago

Senior Customer Growth Marketing Manager, Europe

Tate & Lyle

London, UK (Unknown)Full time

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Tate & Lyle logo

Senior Customer Growth Marketing Manager, Europe

Tate & Lyle

London, UK (Unknown)

In-houseFull-timeSenior level
3 weeks ago
Tate & Lyle logo
Tate & Lyle

Senior Customer Growth Marketing Manager, Europe

London, UK (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Pivot from a regional lens to own the shift to customer-first value with market intelligence, regional propositions, and cross-functional activation.

  • Value proposition development and regional deployment across Europe to speak to local tastes, regulations, and customer needs.
  • Own the regional marketing plan, ROI targets, and cross-functional launch readiness with Sales, R&D, and Technical Service.

Job Description

  • Develop Market Intelligence and Customer-Ready Value Propositions
  • Conduct market and competitive intelligence: track competitor activity; produce quarterly competitive landscape reports with actionable recommendations for positioning and portfolio opportunities
  • Monitor emerging consumer trends and translate into actionable insights for Commercial, Technical Service, and Platform teams
  • Using customer and market insight, partner with Technical Service, Sales, Platforms and CoEs to define value creation opportunities for regional deployment
  • Create value propositions by focus area (category, segment, theme, or customer-specific), positioning Tate & Lyle capabilities against customer challenges, growth opportunities, and local market requirements
  • When localising global campaigns or chassis: assess for regional relevance, identify adaptation requirements (regulatory, cultural, application needs, taste preferences), strengthen with regional proof points
  • Translate technical capabilities into clear customer solution benefits that address specific innovation challenges and local market contexts
  • Support projects to improve the nutrition profile of food and drink applications (for example sugar, calorie, salt, and fat reduction, and fibre and protein fortification), translating reformulation and nutrition science into customer-ready propositions
  • Deploy Value Propositions with Speed and Agility
  • Co-create the annual regional marketing plan aligned to targets, with clear campaign calendars, budget allocation, and ROI expectations
  • Market Intelligence & Strategic Thinking: Proven ability to analyse competitive landscapes, identify market opportunities, and translate insights into actionable strategies; experience conducting market segmentation and opportunity assessments; comfort operating across diverse market maturity levels from emerging to established markets
  • Customer & Technical Insight: Deep understanding of B2B customer innovation processes, buying behaviours, and strategic priorities; ability to engage credibly with customer R&D and Innovation teams across technical and commercial functions; comfort with food science, ingredient functionality, application development, and local market requirements (taste preferences, regulatory, cultural considerations)
  • Value Proposition Development: Proven ability to translate technical capabilities into compelling, application-specific customer solutions; experience creating customer-facing value propositions that demonstrate business impact and resonate with diverse market contexts; skilled at positioning benefits beyond product features
  • Solutions Selling Capability: Experience enabling sales teams to sell solutions; ability to create sales tools, deliver training, and coach on consultative selling; understanding of B2B sales processes and pipeline acceleration; experience developing account-specific marketing toolkits
  • Cross-Functional Collaboration: Proven ability to influence and partner across matrix organisation; experience working with Sales, R&D, Technical Service, Platforms, CoEs, Business Development, Regulatory, and Quality teams; builds trust quickly across diverse stakeholder groups; comfortable acting as liaison between regional and global teams
  • Event & Trade Show Management: beneficial experience with major regional shows (Gulfood, Fi Africa, etc.)
  • Growth Initiative & NPD Leadership: familiarity with reformulation and nutrition-profile improvement projects (sugar, calorie, salt, and fat reduction; fibre and protein fortification) an advantage
  • What You'll Get: As business operating in 50 countries worldwide, we offer a global rewards package to all employees alongside a range of country-specific benefits.
  • The global package includes a bonus scheme, 16-week Equal Parental Leave and mental health & well-being support.
  • Flexible working policy
  • Competitive salary
Tate & Lyle logo

Tate & Lyle

4.0 Glassdoor

Tate & Lyle's purpose, Transforming Lives Through the Science of Food, inspires everything we do. Whether it’s by making food and drink healthier and tastier; continuously improving how we work; promoting a safe working environment; or making a difference to our local communities, we believe we can successfully grow our business and have a positive impact on society. What is it we do? Simply put, we make healthy food tastier and tasty food healthier. Our work is driven by consumer health needs and trends, governments desire to build and support healthy communities, and the need for affordable food and nutrition in many parts of the world. We deliver ingredients and solutions to meet all these needs. Our speciality sweeteners and fibres help reduce sugar and calories. Our fibres fortify food and improve digestive health. Our mouthfeel solutions provide texture and shelf life and make food creamy, crispy and stable without all the sugar and fat. Across the globe, we are transforming lives through the science of food. And we need talented and skilled people to help us on this journey.

Founded in 1903
London, England, GBR
4.8K employees (89 in marketing)
www.tateandlyle.com
78% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
161.5K
Monthly Google Ads Budget
$4.9K
Traffic Source Mix
Search
48%
Direct
35.8%
Referral
7%
Social
6.5%
Paid
1.1%

Headcount Trend

Current headcount: ~4.8K

Marketing Team

Marketing Team Size
89 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$588.7M
Last Raise
$588.7M
Post IPO Debt, 1 years ago

Funding History

  • Jan 2025
    Post IPO Debt • $588.7M

Recent News

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