6 days ago
Senior CRM Executive
Forge Holiday Group
Chester, Cheshire West and Chester, UK (Hybrid)Full time
Senior CRM Executive
Chester, Cheshire West and Chester, UK (Hybrid)
Salary Not AvailableSenior LevelFull time
Posted 6 days ago
Job Summary
Lead and optimize CRM programs across multiple brands, owning calendars and lifecycle journeys, building campaigns in Klaviyo, and driving engagement and retention through data-driven testing while collaborating with Marketing, Data & Analytics, and external partners.
- Own the CRM calendar and key lifecycle journeys
- Build automated journeys and campaigns using Klaviyo with data-led optimization
- Collaborate across Marketing, Data & Analytics, and agencies
Job Description
Responsibilities
- Own and optimise the Owner CRM calendar and key lifecycle journeys
- Build and deliver campaigns and automated journeys using Klaviyo
- Manage audience segmentation, targeting and campaign quality across multiple brands
- Use data, insight and testing to improve engagement, conversion and retention
- Work closely with Data & Analytics, Marketing and external partners
- Support lead generation activity and campaign delivery with our third-party agency
- Share learnings and champion best practice across CRM and Regional Marketing
- Deputise for the CRM Manager when required, building your leadership experience
Requirements
- Strong hands-on CRM experience, including automated journeys and campaign optimisation
- Experience with an enterprise ESP or marketing automation platform, ideally Klaviyo
- Understanding of multi-channel marketing, including email, SMS/WhatsApp, mobile apps and direct mail
- Strong data and analytical skills, with experience using insight to improve performance
- Good understanding of email deliverability, consent, preference management and UK GDPR
- Confident stakeholder management and experience working with external agencies or suppliers
- Experience in travel, tourism or hospitality , working across multiple brands, B2B or full-lifecycle sales campaigns is a bonus. HTML/CSS knowledge or experience supporting and mentoring colleagues would also be great.
Preferred
- Experience in travel, tourism or hospitality , working across multiple brands, B2B or full-lifecycle sales campaigns is a bonus
- HTML/CSS knowledge or experience supporting and mentoring colleagues would also be great
Benefits
- Annual bonus scheme
- 33 days holiday (+ up to 5 extra with long service)
- Option to purchase extra holiday days if you wish
- A day off for your birthday
- Two paid volunteering days per year
- Enhanced Maternity & Paternity Leave (24 weeks maternity, 3 weeks paternity at 100% pay)
- On-site gym & Chester HQ parking
- Hybrid & flexible working
- Health cash plan, wellbeing discounts, and 24/7 mental health support
- Training & development pathways
Forge Holiday Group
Forge Holiday Group is one of the UK’s leading holiday companies, bringing together market-leading brands Sykes Holiday Cottages, Forest Holidays, and Bachcare. Collectively, these brands boast more than 100 years of combined experience and an incredible range of more than 30,000 accommodation units, including properties across the UK and New Zealand. Rather than offering a one-size-fits-all experience, Forge Holiday Group curates unforgettable escapes for holidaymakers to help people feel at home and make great memories, wherever they choose to travel.
Marketing Team
Marketing Team Size
20 (12% of company)
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
3.5K
Headcount Trend
Current headcount: ~172