3 weeks ago
Lead Data Analyst - CRM Analytics
Wise
London, UK (Hybrid)Full time£75K/yr – £115K/yr
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Lead Data Analyst - CRM Analytics
London, UK (Hybrid)
£75K/yr – £115K/yrSenior LevelFull time
Posted 3 weeks ago
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Job Summary
CRM analytics ownership focused on turning lifecycle data into decisions that move the business, with clear ownership of segmentation, experiments, and dashboards.
- Own KPI setting and prioritisation for CRM programs to drive cross-team decision making.
- Lead advanced testing and experimentation to prove incrementality and optimize activation, retention, and engagement.
Job Description
Responsibilities
- Translate complex business questions into structured analytical frameworks, defining project milestones to ensure insights drive high-level strategic decisions.
- Lead the setting of KPIs for the channel, ensuring these metrics are actively used for team prioritisation, retrospectives, and opportunity sizing
- Design and execute in-depth analyses to evaluate campaign performance, customer segmentation, and engagement patterns across the customer lifecycle.
- Drive the ideation and execution of advanced testing methodologies (A/B testing, incrementality), helping mentor other analysts on experimental design best practices.
- Develop and maintain scalable dashboards and reporting tools, proactively optimising performance as data volume increases.
- Partner with Analytics Engineering and Product teams to set requirements for data infrastructure and ensure data integrity across the organisation
- Build and optimise customer segmentation models to enhance targeting and personalisation strategies.
- Contribute to the development of the overall CRM analytics strategy and measurement framework.
Requirements
- Extensive, hands-on experience in marketing analytics, specifically within CRM or lifecycle marketing domains.
- You'll need a strong technical skillset, especially advanced SQL proficiency to handle complex data manipulation in a modern data warehouse (like Snowflake).
- Experience with data modeling (dbt) and visualisation tools to create insightful and easy-to-digest dashboards and reports.
- Proficient with a programming language such as Python or R for data analysis.
- Strong understanding of experimental design and statistical testing methodologies.
- Excellent communication skills with the ability to translate complex analyses into clear, actionable business recommendations.
- Experience working cross-functionally with marketing and product teams.
Preferred
- Knowledge of marketing automation platforms and CRM tools.
- Familiarity with various customer segmentation techniques and personalisation frameworks at scale
Benefits
- Hybrid working
- Paid annual holiday, sick days, parental leave and other leave opportunities
- 6 weeks of paid sabbatical after 4 years at Wise on top of annual leave
- Company Restricted Stock Units
- Numerous great benefits in our London office
Wise
3.9 Glassdoor
Wise is a global technology company, building the best way to move money around the world. With the Wise account people and businesses can hold 40+ currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new cross-border payments network that will one day power money without borders for everyone, everywhere. However you use the platform, Wise is on a mission to make your life easier and save you money.Co-founded by Kristo Käärmann and Taavet Hinrikus, Wise launched in 2011 under its original name TransferWise. It is one of the world’s fastest growing, profitable technology companies and is listed on the London Stock Exchange under the ticker, WISE.16 million people and businesses use Wise globally, which processes £9 billion in cross-border transactions every month, saving customers around £1.5 billion a year.For customer queries: Please note that LinkedIn is not a Wise Customer Support channel. If you would like to hear from our Customer Support team, please see our Facebook, Twitter and Instagram pages.Login to access customer support: https://wise.com/login/FB: https://www.facebook.com/Wise/IG:https://www.instagram.com/wiseaccount/TW:https://twitter.com/home
Founded in 2011
London, England, GBR
9.2K employees (465 in marketing)
78% recommend to a friend
85% CEO approval
Traffic Signals
Monthly Visitors
47.5M
Monthly Google Ads Budget
$80.4K
Traffic Source Mix
Search
50%
Direct
47.8%
Referral
1.7%
Social
0.2%
Paid
0.2%
Headcount Trend
Current headcount: ~9.2K
Marketing Team
Marketing Team Size
318 (3% of company)
Median Career Experience
9.5 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
7
People
Marketing Leadership
Aman Saxena
Senior SEO Manager - NorthAm
At the company for 7 years 6 months
Scott Viohl
Regional Marketing Lead - North America Consumer
At the company for 1 year 10 months
Tony Costanzo
Sr. Manager - CRM & Lifecycle Marketing
At the company for 2 years 1 month
Emily Miller
Performance Marketing Manager
At the company for 4 years 3 months
Funding
Total Funding
$1.7B
Last Raise
Post IPO Debt, 3 years ago