Responsibilities

• Creative Strategy: identifying winning angles and messaging
• Creative Strategy: developing strong hooks
• Creative Strategy: building creative testing frameworks
• Creative Strategy: researching competitor ads and market trends
• Ad Concept Development: Generate new ad concepts every week, including: hooks
• Ad Concept Development: storytelling angles
• Ad Concept Development: creative formats
• Ad Concept Development: testing hypotheses
• UGC Script Writing: Write high-converting UGC-style ad scripts designed for paid social.
• This includes: hook writing

Requirements

• Proven experience working on Meta or TikTok ad creatives
• Strong understanding of performance-driven creative
• Ability to generate multiple ad concepts each week
• Experience analyzing ad performance metrics
• Experience writing UGC-style ad scripts
• Strong written and spoken English
• We use tools like Notion and Motion to organize creative production.