3 weeks ago
Social and Community Lead
Care ADHD
UK (Hybrid)Full time£55K/yr – £65K/yr
Find marketing roles you could actually win
3 open roles0
Find marketing roles you could actually win
3 open roles0
Social and Community Lead
UK (Hybrid)
£55K/yr – £65K/yrSenior LevelFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own organic social growth and a community program for a high-trust health/education audience, balancing strategy, governance, influencer/clinician thought leadership, and cross-functional collaboration to drive meaningful, compliant engagement.
- Growth & Community Strategy: Define channel roles and build a measurable organic plan with pillars, formats, cadence, and an experimentation roadmap.
- Governance & Quality: Set tone, standards, templates, QA, and publishing workflows for safe, on-brand conversations.
- Collaboration & Measurement: Coordinate influencer programs, ambassador sourcing, and engagement workflows with Marketing, CS, and Brand teams to drive impact.
Job Description
Responsibilities
- Organic social strategy and channel growth
- Audit and assess current social performance and opportunities
- Define channel roles and strategy across priority channels
- Build a measurable organic growth plan collaboratively with Marketing colleagues, including content pillars, formats, cadence, series and a clear experimentation roadmap
- Set “what good looks like” on social: tone, standards, templates, QA, and publishing workflows
- Community model, engagement and responsiveness
- Build and run a community approach that supports trust and responsiveness, working closely with the Marketing Assistant, Growth Lead and Brand and Content Lead
- Identify opportunities to extend our community presence with our patients and beyond, building our meaningful engagement with the wider ND community as an authentic, empathetic champion
- Work collaboratively with Customer Service to identify patient needs and opportunities, translating them into proactive social comms
- Define community guidelines, escalation routes and response standards (including how we handle negative reactions and sensitive health-related queries)
Requirements
- A strong track record leading organic social growth and community in a high-trust category (health, wellbeing, education, fintech, etc.).
- Demonstrable experience building channel strategy, content systems, and measurable growth plans (not just content production).
- A growth and performance orientated mindset, driven by an agile experimentation approach.
- Experience developing influencer/ambassador programmes and/or clinician/SME thought leadership models.
- Confident coaching juniors and raising quality through clear feedback and standards (without formal line management).
- Strong judgement and boundaries for community management in sensitive contexts.
- Comfortable using analytics to drive decisions: able to translate metrics into clear actions.
Preferred
- A genuine interest in or connection to neurodiversity - whether through professional experience, personal advocacy, or involvement with the ND community.
- Healthcare experience.
- Experience working alongside performance/growth teams and understanding how to turn follower engagement into conversion assists.
Benefits
- Competitive salary
- Work remotely in the UK and hybrid in our Canary Wharf office
- 33 days holiday (including UK public holidays)
- Team get-togethers
- A paid day off on your birthday
- Office equipment when you join
- Pension contribution
- Be part of one of the UK’s most ambitious HealthTech start-ups
Care ADHD
CARE ADHD is dedicated to providing affordable, high-quality ADHD assessment, diagnosis, and treatment for adults. Our consultant psychiatrist-led team follows gold-standard guidelines set by the National Institute for Healthcare and Clinical Excellence (NICE). We are regulated by the Care Quality Commission and all our clinicians are professionally registered and DBS checked. At CARE ADHD, we strive to offer comprehensive support, understanding, and care, ensuring every patient feels valued and listened to. Join us on a journey towards better mental health and well-being.
Traffic Signals
Monthly Visitors
311.8K
Traffic Source Mix
Search
57.9%
Direct
34%
Referral
6%
Social
1.2%
Paid
0.8%
Headcount Trend
Current headcount: ~192
Marketing Team
Marketing Team Size
3 (2% of company)
Marketing Roles Posted (Last 30 Days)
2