2 months ago
Senior Creative Strategist, Live Content Lead (EU), Twitch Brand Partnership Studio (BPS)
Amazon.com
London, UK (Unknown)Full time
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Senior Creative Strategist, Live Content Lead (EU), Twitch Brand Partnership Studio (BPS)
London, UK (Unknown)
Salary Not AvailableSenior Level8+ years expFull time
Posted 2 months ago
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Job Summary
Own and scale EU live content strategy for Twitch across Sports, Music, and Entertainment, coordinating creative programming, partner ecosystems, and market-local execution to drive new ad-supported experiences.
- Centre of Excellence: define creative strategy and scalable frameworks for EU5 live content across Sports, Music, and Entertainment.
- Partner Ecosystems: build internal alliances with Prime Video Sports and Amazon Music and cultivate external rights holders, leagues, labels, and promoters.
- Commercialisation & Localisation: drive go-to-market, pricing, and localisation processes to ensure advertiser demand and audience relevance across markets.
Job Description
Responsibilities
- Centre of Excellence for EU5 live content across Sports, Music, and Entertainment, setting creative vision, strategy, and operational frameworks.
- Lead Internal Partnerships with Prime Video Sports and Amazon Music to develop collaborative programming leveraging European sports rights, music catalogs, and entertainment properties.
- Develop External Partnerships with European sports leagues, music labels, promoters, festivals, and entertainment rights holders, structuring deals commercialised through Amazon Ads.
- Create Original Programming across Sports, Music, and Entertainment, from creator-led alt-casts and interactive shows to live music experiences, with annual EU market slate planning.
- Innovate on Viewership Experiences by piloting interactive formats that unlock new revenue opportunities for Amazon Ads and differentiate Twitch for European audiences.
- Drive Commercialisation by partnering with EU5 Go-To-Market and Sales to package, price, and sell live content opportunities with advertiser demand alignment.
- Manage Execution & Localisation by building scalable EU5 processes that preserve strategic consistency while enabling market-specific tailoring.
Requirements
- Knowledge of InDesign, Photoshop, Illustrator, Keynote.
- Understanding of the European sports, music, and entertainment landscape, including key leagues, rights structures, cultural tentpole moments, and market nuances across EU5.
- 8+ years of experience in content strategy, creative programming, business development, or partnerships within sports, music, or entertainment industries.
- Proven track record of developing and commercialising original content programmes or live experiences at scale, ideally within a digital/streaming platform or media environment.
- Understanding of the Twitch/livestreaming ecosystem, creator culture, and interactive content formats (or strong adjacent experience in digital-first content platforms).
- Experience structuring and negotiating content partnerships or licensing deals with external rights holders and brands.
Nice to Have
- Experience leading creative development of innovative creative from concept to delivery.
- Experience presenting creative concepts effectively to senior executives.
- Experience managing multiple projects and meeting aggressive deadlines.
- Existing network of IP owners, rights holders, and/or content partners across the European sports, music, or entertainment ecosystem (e.g., leagues, federations, labels, promoters, talent agencies, production companies).
Marketing Team
Median Career Experience
2 years
Median Tenure
3 years
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