2 days ago
Google Ads Marketing Manager
LTF Design & Marketing Ltd
Silverstone, Milton Keynes, UK (Remote)Full time£27K/yr – £36K/yr
Find marketing roles you could actually win
3 open roles0
Find marketing roles you could actually win
3 open roles0
Google Ads Marketing Manager
Silverstone, Milton Keynes, UK (Remote)
£27K/yr – £36K/yrSenior Level3+ years expFull time
Posted 2 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end Google Ads programs for the UK audience, from strategy and AI-driven management to audience targeting, budget optimization, and performance analysis.
- Lead cross-functional collaboration with design, content, and sales teams
- Deliver data-driven reports with clear, stakeholder-friendly recommendations
Job Description
Responsibilities
- Campaign Development & Execution: Design and execute innovative Google advertising campaigns aligned with business objectives and tailored for the UK audience, structured around our Awareness, Consideration, Conversion funnel model.
- AI-Driven Campaign Management: Run and optimise Performance Max, AI Max for Search, and Demand Gen campaigns, structuring feeds and account data so Gemini-powered formats (Conversational Discovery Ads, Highlighted Answers, AI-Powered Search) perform properly.
- Audience Targeting: Conduct thorough audience research to identify and target ideal customer segments within the UK using Google's targeting options, with particular attention to the clinic/aesthetics and B2B manufacturing buyer journeys.
- Budget Management: Strategically allocate and optimise advertising budgets across Google platforms to maximise lead quality and cost per lead, not just top-line ROAS.
- Keyword Research & Optimisation: Conduct in-depth keyword research and optimisation for both paid and organic search (SEO) to improve visibility.
- A/B Testing: Implement rigorous A/B testing methodologies across creative, copy, landing pages, and bidding strategy to continuously improve campaign performance.
- Data-Driven Analysis: Analyse campaign metrics, extract actionable insights, and optimise strategies based on data from Google Analytics (GA4) and Google Ads.
- Reporting: Prepare and present clear reports on campaign performance, CPL, funnel conversion rate, lead quality, highlighting successes, challenges, and key learnings in plain language for clinic owners and manufacturing stakeholders.
- Collaboration: Work closely with cross-functional teams (design, content, sales) and our Meta Ads lead to ensure campaign alignment and seamless execution across every funnel stage.
Requirements
- Must currently live and have the right to work in UK or the UAE (no work sponsorships will be offered)
- Experience: Minimum of 3 years of proven experience in Google advertising, with a demonstrable track record of success within the UK market.
- Skills: In-depth, current knowledge of Google Ads, Google Analytics (GA4), Search Console, Google Tag Manager, and other relevant Google marketing tools.
- AI Proficiency: Live, hands-on experience with Google's AI-driven campaign types (Performance Max, AI Max, Demand Gen) and a working understanding of Gemini-powered ad formats.
- SEO Understanding: Strong understanding of SEO principles and how to integrate them with paid search strategies.
- Data Analysis: Strong analytical mindset with the ability to interpret and act on data insights.
- Creativity: Ability to develop highly engaging, conversion-focused ad copy and creative assets that resonate with a UK audience (typically 300–500 characters for lead gen copy).
- Adaptability: Stay updated on the latest Google platform changes, emerging AI features, and best practices in digital advertising within the UK.
- Communication: Excellent verbal and written communication skills.
- Remote Work Proficiency: Self-motivated with the ability to manage time and projects independently in a remote environment.
Preferred
- Minimum 3 years in a marketing agency or in-house marketing department
- Google Ads Certifications.
- Experience with other social media advertising platforms (e.g., TikTok, Twitter, LinkedIn)
- Understanding of how all marketing channels (e.g., social media, email marketing) can impact campaign success KPIs
- Experience with landing page refinement/conversion
- Medical/Clinic based marketing experience
Benefits
- Compensation and Benefits
- 28 holiday days (excluding Public Holidays)
- Health insurance
- Team event away days
- Flexible working hours
- Pension contributions
- Opportunities for professional development
LTF Design & Marketing Ltd
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)
Traffic Signals
Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%
Headcount Trend
Current headcount: ~31
Marketing Team
Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
670