Responsibilities

• Bring deep expertise in advertising strategy, creative effectiveness, campaign development, ad testing, and consumer research methodologies.
• Act as a senior subject matter expert on creative testing, campaign diagnostics, norms, benchmarks, competitive dynamics, and market trends.
• Understand how large enterprise organizations operate, including process, politics, agency dynamics, decision-making, budget pressures, stakeholder complexity, and media and creative timelines.
• Stay ahead of emerging trends in advertising effectiveness, AI-generated creative, synthetic respondents, creative volume, digital and social testing, predictive models, and connected learning systems.
• Function as a trusted internal advisor across the organization.
• Work closely with Sales, Customer, Product, Product Marketing, Marketing, and Research Science teams on strategic narratives and customer engagements.
• Help Product Marketing build messaging, frameworks, demos, POVs, enablement, competitive guidance, and customer-facing materials when expertise-level knowledge is needed.
• Support enterprise opportunities as a strategic expert and advisor, speaking directly to customers and prospects when senior advertising expertise is needed.
• Clarify where Zappi’s advertising solutions fit across the creative development lifecycle, from early creative exploration to validation, optimization, and connected learning.
• Own the competitive intelligence program for advertising research and creative effectiveness, translating market, competitor, customer, and industry shifts into internal guidance and external-facing content.

Requirements

• 10+ years of experience in creative development, ad testing, campaign strategy, consumer insights, advertising effectiveness, or market research.
• Deep expertise in advertising research methodologies, including pre-market ad testing, creative diagnostics, campaign learning, norms, benchmarking, and KPI interpretation.
• Experience working with enterprise brands and senior stakeholders across Insights, Marketing, Brand, Media, Creative, Commercial, or Strategy teams.
• Strong understanding of how enterprise teams make advertising decisions, manage creative risk, and connect consumer insight to campaign performance.
• Ability to translate complex advertising methodologies into clear commercial narratives, sales guidance, executive-level storytelling, and customer-facing POVs.
• Experience supporting strategic sales, enterprise customer conversations, thought leadership, or consultative growth motions.
• Exceptional communication, presentation, and storytelling skills, with comfort representing a company externally as a senior industry expert.

Preferred

• Consumer insights, brand, media, creative, or strategy teams
• Advertising research, market research, or creative effectiveness consulting
• Advertising effectiveness or creative development leadership
• Senior roles within research, insights, ad tech, creative analytics, or marketing technology providers.

Benefits

• Three company-paid mental health days of rest per year (these are pre-scheduled, so the entire company can take the same days off regularly to reset)
• Generous PTO policy - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval.
• Private medical healthcare cover
• Group risk, life & disability contributions
• Flexible working arrangements, including remote (unless otherwise specified)
• Thoughtfully designed offices to support both individual work and collaboration without interrupting others
• Wellbeing benefits such as free yoga and access to trained therapists / counsellors
• Enhanced parental leave policies
• Free lunch in the office Tuesday-Thursday
• Tax efficient pension contributions via salary sacrifice scheme