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Marketing jobs

2,821 marketing jobs

3 weeks ago

Manager, Paid Media and Acquisition

French Florist

USA (Remote)Full time$105K/yr – $120K/yr

3 weeks ago

Senior Copywriter, Manhattan NYC Onsite

Jacob & Co

New York City, NY (On-site)Full time

3 weeks ago

PT Seasonal Brand Ambassador

Ralph Lauren

Vacaville, CA (On-site)Part time$15/hr – $20/hr

3 weeks ago

Coordinator Marketing Events

Evangeline Downs Racetrack & Casino

Opelousas, LA (On-site)Full time$44K/yr – $61K/yr

3 weeks ago

Coordinator Marketing Events

Boyd Gaming Corporation

Opelousas, LA (Unknown)Full time$44K/yr – $61K/yr

3 weeks ago

Associate Manager PR & Communications

Curaleaf

Stamford, CT (On-site)Full time$85K/yr – $95K/yr

4 weeks ago

Marketing Strategist / Senior Marketing Strategist

Credit Union 1 Alaska

Anchorage, AK (Hybrid)Full time$56K/yr – $103K/yr

6 weeks ago

Senior Associate Brand Manager

Ruiz Foods

Frisco, TX (On-site)Full time$115K/yr – $130K/yr

Marketing jobs in the US targeting B2C customers

2,821 jobs

Manager, Paid Media and Acquisition

French Florist

USA (Remote)

$105K/yr - $120K/yrIn-houseFull-timeSenior level5+ years exp.

3 weeks ago

Senior Copywriter, Manhattan NYC Onsite

Jacob & Co

New York City, NY (On-site)

$94K/yr - $118K/yr (Est.)In-houseFull-timeSenior level5+ years exp.

3 weeks ago

PT Seasonal Brand Ambassador

Ralph Lauren

Vacaville, CA (On-site)

$15/hr - $20/hrIn-housePart-timeIntern/new grad

3 weeks ago

Coordinator Marketing Events

Evangeline Downs Racetrack & Casino

Opelousas, LA (On-site)

$44K/yr - $61K/yrIn-houseFull-timeEntry level2+ years exp.

3 weeks ago

Coordinator Marketing Events

Boyd Gaming Corporation

Opelousas, LA (Unknown)

$44K/yr - $61K/yrIn-houseFull-timeEntry level2+ years exp.

3 weeks ago

Associate Manager PR & Communications

Curaleaf

Stamford, CT (On-site)

$85K/yr - $95K/yrIn-houseFull-timeMid level4+ years exp.

3 weeks ago

Marketing Strategist / Senior Marketing Strategist

Credit Union 1 Alaska

Anchorage, AK (Hybrid)

$56K/yr - $103K/yrIn-houseFull-timeSenior level5+ years exp.

4 weeks ago

Senior Associate Brand Manager

Ruiz Foods

Frisco, TX (On-site)

$115K/yr - $130K/yrIn-houseFull-timeSenior level4+ years exp.

6 weeks ago

French Florist

Manager, Paid Media and Acquisition

USA (Remote)

$105K/yr – $120K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

Job Summary

Own end-to-end paid media strategy and execution across Google, Meta, and Microsoft Ads for ecommerce and multi-location growth, with accountable budgets, testing, analytics, and franchise-scale initiatives.

Channel strategy, bidding, budgets, and performance across markets
Leading testing, measurement, and AI-enabled workflow improvements for franchise expansion

Job Description

Responsibilities

1. Paid Media Strategy & Channel Management — Own day-to-day strategy, execution, and performance across Google Ads, Meta Ads, and Microsoft Ads. Build campaign architecture that supports both ecommerce growth and location-level demand, including brand and non-brand search, local campaigns, Shopping, Performance Max, and paid social. Manage targeting, bidding, budgets, audiences, search terms, product feeds, and creative. Build campaigns for new markets, service areas, and store openings, with clear test, scale, and kill criteria. Evaluate emerging channels and align strategy with seasonality, demand, merchandising priorities, and business goals.
2. Budget Management, Forecasting & Growth — Own budget pacing and allocation across channels, campaigns, and locations, making in-flight decisions based on performance and expected return. Develop forecasts and budget scenarios to support quarterly and annual planning. Recommend where to invest incremental dollars and where to reduce or reallocate spend. Balance short-term efficiency with long-term acquisition goals, and proactively flag risks and opportunities.
3. Creative Strategy & Testing — Own the paid-media creative testing roadmap across Meta, Performance Max, and other channels. Analyze creative performance by concept, message, format, audience, and placement. Work with the Creative and Brand teams to turn insights into actionable creative briefs. Establish a continuous test → learn → iterate process, using AI tools to speed up concepting, copy, and variants while maintaining brand standards.
4. Testing, Experimentation & Optimization — Run structured experiments across campaigns, audiences, creative, landing pages, offers, and channels, with clear hypotheses and decision criteria. Participate in incrementality, geo, and holdout tests, distinguishing correlation from causation. Document learnings and turn successful experiments into repeatable playbooks.
5. Measurement, Attribution & Analytics — Own paid media reporting using GA4, ad platforms, server-side tracking, and third-party attribution tools. Identify and resolve tracking gaps and discrepancies between platforms, GA4, and business revenue data. Evaluate performance using ROAS, MER, CAC, CPA, conversion rate, contribution margin, and customer lifetime value. Partner with the Director on measurement infrastructure, including GTM, server-side tracking, and conversion APIs. Deliver clear performance narratives explaining what happened, why, and what to do next.
6. Landing Pages, Ecommerce & Conversion Optimization — Partner with Product, CRO, Creative, and Development to improve landing pages that receive paid traffic. Use paid media data to identify site friction and support CRO tests on CTAs, messaging, offers, and trust signals. Keep campaigns and landing pages aligned in intent, messaging, geography, and products. Serve as the paid media point of contact during site launches and migrations, maintaining URL mappings and QA checklists.
7. Local & Franchise Growth — Own paid media strategy across corporate and franchise locations and serve as the primary day-to-day paid media partner for franchise owners. Identify market-level opportunities based on demand, competition, budget, and seasonality. Build scalable frameworks for launching paid media in new franchise locations, and guide owners on budget, timing, and expectations. Explain performance and trade-offs in clear, non-technical language, and turn franchise feedback into process improvements.
8. AI & Operational Excellence — Use AI tools such as Claude to accelerate campaign development, analysis, reporting, QA, and documentation. Build repeatable AI-assisted workflows and automation that improve speed without sacrificing judgment. Build scalable playbooks that expand paid media across the franchise network without proportional headcount increases. Stay current on changes in ad platforms, AI, attribution, and measurement.

Requirements

5+ years of hands-on paid media experience with strong Google Ads and Meta expertise; Microsoft Ads preferred
Proven ownership of paid media strategy, budgets, and performance for a DTC/ecommerce or multi-location business
Strong understanding of ROAS, MER, CAC/CPA, CVR, LTV/CLV, and attribution
Highly analytical, with experience in structured testing, creative optimization, and landing-page/CRO collaboration
Strong GA4/GTM and measurement experience, including diagnosing tracking and attribution issues
Excellent communication skills and experience as a primary point of contact for clients, franchise owners, or business stakeholders
Comfortable working independently and building processes; experience moving work from an agency to an in-house team is a strong plus
Experience managing paid media across multiple markets or territories preferred
AI-forward mindset, with experience using AI tools to improve analysis, execution, QA, and reporting
Preferred certifications: Google Ads (Search, Shopping, Measurement), Meta Certified Media Buying Professional, Microsoft Advertising, and GA4

Benefits

Paid Time Off, Paid Holidays, Professional Development Stipend
Full health benefits (medical, dental & vision) + voluntary benefits available
401k retirement program
Employee stock option eligibility after one year

French Florist

4.1 Glassdoor

French Florist, the premier floral boutique, has spent almost five decades sourcing the best flowers from all over the world to meticulously handcraft elegantly designed arrangements guaranteed to uplift and brighten. Our designers have an average of over 10 years experience and are expertly trained through an extensive training program. With over 5,000 five-star reviews, we stand by every arrangement we make, guaranteeing the highest quality. We treat our flowers with the utmost care and respect, knowing that their power to enhance any day, celebration, ceremony and mood is unmatched. Same day delivery. Video cards. Plants, candles and other gifts. French Florist has everything you need to make anyone and everyone feel loved.We have recently begun expanding through franchising and are seeking passionate partners to help us grow and redefine the floral gift industry. Whether you're a first-time business owner or an existing florist who wants to develop their own business through our conversion opportunities, we will work together to change the industry by no longer relying on aggregators and putting a premium on the flowers we provide and the connections we help build. www.frenchflorist.comFor franchise information, visit www.frenchfloristfranchise.com

Founded in 1978

Los Angeles, California, USA

75 employees (21 in marketing)

www.frenchflorist.com

1% recommend to a friend

1% CEO approval

Salaries

Posted range

$105K/yr – $120K/yr

Taken straight from the job posting.

See all French Florist salaries

Marketing Team

Marketing Team Size

8 (11% of company)

Median Career Experience

8 years

Median Tenure

0.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Siamee Yang

Growth Marketing Manager

At the company for 1 year 1 month

Funding

Total Funding

$3M

Last Raise

$3M

Series Unknown

Funding History

Dec 2023
Series Unknown • $3M

Traffic Signals

Monthly Visitors

52.2K

Monthly Google Ads Budget

$80K

Traffic Source Mix

69.5%

Direct

15.3%

Referral

2.1%

Social

0.6%

Paid

2.4%

Headcount Trend

Current headcount: ~75

News about French Florist

10 Questions to Michael Jacobson, CEO of French Florist

Jun 26, 2026 • Thursd

Premium Floral Brand French Florist Expands to Washington State with New Bellevue Boutique Led by Former Elite Athlete

Apr 14, 2026 • PR Newswire

French Florist Opens in Greenville, Bringing Elevated Floral Design to 1140 E Butler Road

Apr 10, 2026 • PRWeb

Links

www.frenchflorist.com

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

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Responsibilities

1. Paid Media Strategy & Channel Management — Own day-to-day strategy, execution, and performance across Google Ads, Meta Ads, and Microsoft Ads. Build campaign architecture that supports both ecommerce growth and location-level demand, including brand and non-brand search, local campaigns, Shopping, Performance Max, and paid social. Manage targeting, bidding, budgets, audiences, search terms, product feeds, and creative. Build campaigns for new markets, service areas, and store openings, with clear test, scale, and kill criteria. Evaluate emerging channels and align strategy with seasonality, demand, merchandising priorities, and business goals.
2. Budget Management, Forecasting & Growth — Own budget pacing and allocation across channels, campaigns, and locations, making in-flight decisions based on performance and expected return. Develop forecasts and budget scenarios to support quarterly and annual planning. Recommend where to invest incremental dollars and where to reduce or reallocate spend. Balance short-term efficiency with long-term acquisition goals, and proactively flag risks and opportunities.
3. Creative Strategy & Testing — Own the paid-media creative testing roadmap across Meta, Performance Max, and other channels. Analyze creative performance by concept, message, format, audience, and placement. Work with the Creative and Brand teams to turn insights into actionable creative briefs. Establish a continuous test → learn → iterate process, using AI tools to speed up concepting, copy, and variants while maintaining brand standards.
4. Testing, Experimentation & Optimization — Run structured experiments across campaigns, audiences, creative, landing pages, offers, and channels, with clear hypotheses and decision criteria. Participate in incrementality, geo, and holdout tests, distinguishing correlation from causation. Document learnings and turn successful experiments into repeatable playbooks.
5. Measurement, Attribution & Analytics — Own paid media reporting using GA4, ad platforms, server-side tracking, and third-party attribution tools. Identify and resolve tracking gaps and discrepancies between platforms, GA4, and business revenue data. Evaluate performance using ROAS, MER, CAC, CPA, conversion rate, contribution margin, and customer lifetime value. Partner with the Director on measurement infrastructure, including GTM, server-side tracking, and conversion APIs. Deliver clear performance narratives explaining what happened, why, and what to do next.
6. Landing Pages, Ecommerce & Conversion Optimization — Partner with Product, CRO, Creative, and Development to improve landing pages that receive paid traffic. Use paid media data to identify site friction and support CRO tests on CTAs, messaging, offers, and trust signals. Keep campaigns and landing pages aligned in intent, messaging, geography, and products. Serve as the paid media point of contact during site launches and migrations, maintaining URL mappings and QA checklists.
7. Local & Franchise Growth — Own paid media strategy across corporate and franchise locations and serve as the primary day-to-day paid media partner for franchise owners. Identify market-level opportunities based on demand, competition, budget, and seasonality. Build scalable frameworks for launching paid media in new franchise locations, and guide owners on budget, timing, and expectations. Explain performance and trade-offs in clear, non-technical language, and turn franchise feedback into process improvements.
8. AI & Operational Excellence — Use AI tools such as Claude to accelerate campaign development, analysis, reporting, QA, and documentation. Build repeatable AI-assisted workflows and automation that improve speed without sacrificing judgment. Build scalable playbooks that expand paid media across the franchise network without proportional headcount increases. Stay current on changes in ad platforms, AI, attribution, and measurement.

Requirements

5+ years of hands-on paid media experience with strong Google Ads and Meta expertise; Microsoft Ads preferred
Proven ownership of paid media strategy, budgets, and performance for a DTC/ecommerce or multi-location business
Strong understanding of ROAS, MER, CAC/CPA, CVR, LTV/CLV, and attribution
Highly analytical, with experience in structured testing, creative optimization, and landing-page/CRO collaboration
Strong GA4/GTM and measurement experience, including diagnosing tracking and attribution issues
Excellent communication skills and experience as a primary point of contact for clients, franchise owners, or business stakeholders
Comfortable working independently and building processes; experience moving work from an agency to an in-house team is a strong plus
Experience managing paid media across multiple markets or territories preferred
AI-forward mindset, with experience using AI tools to improve analysis, execution, QA, and reporting
Preferred certifications: Google Ads (Search, Shopping, Measurement), Meta Certified Media Buying Professional, Microsoft Advertising, and GA4

Benefits

Paid Time Off, Paid Holidays, Professional Development Stipend
Full health benefits (medical, dental & vision) + voluntary benefits available
401k retirement program
Employee stock option eligibility after one year