5 months ago
Marketing Cloud Engagement Specialist
Batteries Plus
Hartland, WI (On-site)Full time
All Retention roles in the US
Get alerts for this search
All Retention roles in the US
Get alerts for this search
Marketing Cloud Engagement Specialist
Hartland, WI (On-site)
Salary Not AvailableMid LevelFull time
Posted 5 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Batteries Plus seeks a marketer to own B2B campaigns in Pardot, handling end-to-end execution, nurture journeys, segmentation, and cross-team collaboration. The role emphasizes data-driven optimization, compliance, and alignment with brand and sales priorities. Requirements include Pardot experience, CRM familiarity, and SQL for segmentation, with benefits highlighting growth and a national-brand platform.
Job Description
Responsibilities
- Build, test, and deploy B2B marketing campaigns in Salesforce Marketing Cloud Account Engagement (Pardot), including email sends and automated nurture programs.
- Create and maintain landing pages and data-capture forms to support lead generation and commercial engagement initiatives.
- Manage all aspects of campaign execution, including audience segmentation, content setup, QA, deployment, and performance tracking.
- Maintain campaign calendars to ensure alignment with promotional priorities, commercial sales initiatives, and brand strategy.
- Develop automated nurture journeys that support the B2B sales funnel from lead acquisition through conversion and retention.
- Build and optimize dynamic audience segments using lists, automation rules, CRM data, and SQL queries where applicable.
- Partner with CRM and Data teams to improve targeting accuracy, maintain database integrity, and support lead scoring and grading models.
- Monitor and analyze campaign performance metrics (open rate, click-through rate, conversion rate, MQL generation, and pipeline contribution) and provide actionable optimization insights.
- Support A/B testing to refine messaging, timing, segmentation strategies, and conversion performance.
- Ensure all communications comply with CAN-SPAM, TCPA, and applicable data privacy regulations.
- Collaborate with Marketing, Commercial Sales, Creative, and IT teams to ensure consistent messaging and seamless execution.
- Support broader CRM and lifecycle marketing initiatives through automation enhancements, reporting, and process documentation.
Batteries Plus
Powering people, devices, and businesses since 1988.Batteries Plus is America’s leading one-stop source for replacement batteries, lighting, key fobs, and device repair—with 700+ stores nationwide and growing. Whether you're a consumer looking to fix a phone screen today or a business sourcing bulk batteries, chargers, or power solutions, our experts make it easy to keep your life -- and your operations -- powered. We also help families and businesses stay ready for storms and power outages, with trusted backup batteries, power stations, and expert advice tailored to your local needs.We’ve evolved from our first store in Green Bay to a nationwide franchise network known for unmatched technical knowledge, personalized service, and community connection. With in-store services for smartphones, tablets, vehicle key fobs, and more, Batteries Plus is your partner in power for work, play, and everything in between.Working With Us:Whether you're looking to build a career in tech and retail or explore franchise ownership with a proven brand, Batteries Plus offers the support, training, and opportunity to grow. We’re proud to power local businesses, communities, and the entrepreneurial spirit across the U.S.
Traffic Signals
Monthly Visitors
1.3M
Monthly Google Ads Budget
$292
Traffic Source Mix
Search
58%
Direct
36.4%
Referral
3.8%
Social
0.6%
Paid
1.1%
Headcount Trend
Current headcount: ~2.6K
Marketing Team
Marketing Team Size
37 (1% of company)
Funding
Total Funding
$7M
Last Raise
$7M
Grant, 2 years ago
Funding History
- Jul 2024Grant • $7M