5 months ago
Sr. Lifecycle Marketing Specialist (Remote)
Inspira Financial
Oak Brook, IL (Remote)Full time
All marketing roles in the US with a remote work arrangement
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All marketing roles in the US with a remote work arrangement
Get alerts for this search
Sr. Lifecycle Marketing Specialist (Remote)
Oak Brook, IL (Remote)
Salary Not AvailableSenior Level5+ years expFull time
Posted 5 months ago
Job Summary
Drive enterprise marketing automation across email, SMS, and lifecycle stages with data-driven audience targeting and deliverability improvements.
- Own cross-channel automation programs across email, SMS, and lifecycle stages.
- Must-have: 5+ years with enterprise marketing automation (Iterable) and SQL data work.
- Standout: Strong data-driven segmentation and cross-functional delivery experience.
Job Description
Responsibilities
- Lead First Dollar in digital eco-system automation and be responsible for providing best practices
- Manages platform-wide marketing automation programs and projects across the customer lifecycle including adoption, product utilization, and transactional
- Implement and manage audience segments to optimize targeting, engagement, and conversion based on our Client’s communication preferences.
- Must be able to lead and manage several projects and stakeholders across multiple digital platforms (SMS, email, etc.)
- Develop test plans that allow for rapid iterations, monitor results and communicate to cross functional teams
- Plan and deploy email file development, email sender score health, and deliverability growth; drives collaboration with IT team and 3rd party ESP teams to ensure healthy email platform operations.
- Lead the development and maintenance of automated data syncs across multiple databases to populate audience email data using SQL queries and scripting
- Working with external projects and teams to ensure seamless delivery of projects from creative to deployment
- Work cross-functionally with product, engineering, and compliance to build, launch and iterate on new features
- Represent marketing in client stakeholder meetings to identify communication requirements for brand implementations
Requirements
- 5-8 years of related experience
- Bachelor’s Degree or Equivalent in Marketing
- 5+ Years of Enterprise Marketing Automation platforms such as Iterable
- 3+ years relational databases (MS SQL Server) to construct complex SQL queries
- Proficiency with email coding best practices (such as handlebars and liquid)
- Experience in managing content across multiple platform (SMS, Email, etc.)
- Deep understanding of all aspects marketing automation best practices
- Experience in HTML, JAVA, SQL and
- B2B and B2C experience a plus
- Prolonged periods of sitting at a desk and working on a computer
Inspira Financial
If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.
Founded in 2001
Boston, Massachusetts, USA
2.2K employees (101 in marketing)
Marketing Team
Marketing Team Size
83 (4% of company)
Median Career Experience
12.5 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
40
People
HR / Recruitment
Marketing Leadership
Colleen Finn
Chief Marketing Officer, Home
At the company for 6 years
Karen Murdock
CMO and Vice President Marketing and Distribution
At the company for 34 years 7 months
Michelle Trindade
Vice President of Marketing & Customer Service
At the company for 1 year 2 months
Georgina Teasdale
Head of Direct Marketing
At the company for 8 months
Traffic Signals
Monthly Visitors
535.8K
Monthly Google Ads Budget
$528.9K
Traffic Source Mix
Search
28.9%
Direct
65.6%
Referral
4.4%
Social
0.3%
Paid
0.7%
Headcount Trend
Current headcount: ~2.2K