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9 months ago

Marketing Communications Specialist

Rijk Zwaan U S A Inc

Salinas, CA (On-site)Full time$78K/yr – $85K/yr

10 years ago

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Rijk Zwaan U S A Inc

Marketing Communications Specialist

Salinas, CA (On-site)

$78K/yr – $85K/yrMid Level3+ years expFull time

Posted 9 months ago

Job Summary

Lead multi-channel marketing and communications for a global team, driving campaigns, content, analytics, and events with HubSpot—focused on measurable impact.

Own multi-channel campaigns and content calendars across email, social, and website.
Must-have: proven marketing analytics and campaign ROI measurement.
Standout: global collaboration and translating content for international teams.

Job Description

Responsibilities

Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns using HubSpot and other automation tools.
Manage content calendars, email campaigns, and targeted customer communications.
Develop data-driven campaigns, analyse campaign performance and recommend improvements.
Communication & Content: Lead written communications for internal and external audiences (press releases, newsletters, corporate updates).
Ensure consistent brand messaging across all channels.
Adapt and translate content from global teams.
Data Analytics: Own marketing analytics, website performance, and campaign ROI measurement.
Report on campaign effectiveness, customer engagement, and budget efficiency.
Social Media & Digital Platforms: Develop and manage social media strategies for greenhouse and open field sectors.
Oversee posting schedules, community engagement, and audience growth.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.
3–5 years’ experience in marketing analytics, digital marketing, campaign management, or communications.
Experience in agriculture and/or data-driven marketing preferred.
Proficiency with marketing automation platforms like HubSpot, Google Analytics, SEO tools, and CMS platforms (i.e., Contentful, Agora E-Commerce).
Exceptional written communication and presentation skills.
Strong organizational, project management, and leadership abilities.
Cultural sensitivity for international collaboration.

Benefits

Various training options and courses through our own Rijk Zwaan Academy
Communication, support and connection with our Global Marketing Team
The opportunity to contribute to a healthy future for everyone!
Health, Dental, Vision, and Life Insurance, Long Term Disability, Employer Funded HRA (Health Reimbursement Account), family fitness benefit, and exceptional 401k matching program.

Salaries

Posted range

$78K/yr – $85K/yr

Taken straight from the job posting.

See all Rijk Zwaan U S A Inc salaries

Responsibilities

Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns using HubSpot and other automation tools.
Manage content calendars, email campaigns, and targeted customer communications.
Develop data-driven campaigns, analyse campaign performance and recommend improvements.
Communication & Content: Lead written communications for internal and external audiences (press releases, newsletters, corporate updates).
Ensure consistent brand messaging across all channels.
Adapt and translate content from global teams.
Data Analytics: Own marketing analytics, website performance, and campaign ROI measurement.
Report on campaign effectiveness, customer engagement, and budget efficiency.
Social Media & Digital Platforms: Develop and manage social media strategies for greenhouse and open field sectors.
Oversee posting schedules, community engagement, and audience growth.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.
3–5 years’ experience in marketing analytics, digital marketing, campaign management, or communications.
Experience in agriculture and/or data-driven marketing preferred.
Proficiency with marketing automation platforms like HubSpot, Google Analytics, SEO tools, and CMS platforms (i.e., Contentful, Agora E-Commerce).
Exceptional written communication and presentation skills.
Strong organizational, project management, and leadership abilities.
Cultural sensitivity for international collaboration.

Benefits

Various training options and courses through our own Rijk Zwaan Academy
Communication, support and connection with our Global Marketing Team
The opportunity to contribute to a healthy future for everyone!
Health, Dental, Vision, and Life Insurance, Long Term Disability, Employer Funded HRA (Health Reimbursement Account), family fitness benefit, and exceptional 401k matching program.