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Havas Street is the brand activation division of Havas Formula that is headquartered in Los Angeles. We develop and execute experiential events and face-to-face consumer engagements. Through services including guerilla street teams, on-premise and off-premise sampling, and mobile marketing tours, we enable a brand to establish emotional connections with its target audiences. Representing a spectrum of clients ranging from challenger brands to large conglomerates, Havas Street's three key attributes include an in-house recruiting department; the ability to create seamless integrated programs incorporating activation, PR and social media; and a state-of-the-art online reporting system that allows clients to track ROI.