FedEx Freight

Advisor- Customer & Lifecycle

Harrison, AR (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive lifecycle marketing strategy and mentoring for a senior lifecycle team, focusing on segmentation, automation, and retention.

Own advanced lifecycle optimization through segmentation and multi-channel campaigns end-to-end.
Must-have: Five+ years in lifecycle marketing with workflow automation and journey mapping.
Standout: Cross-functional collaboration with Customer Success and data-driven retention initiatives.

Job Description

Responsibilities

Develops strategic recommendations for customer lifecycle program optimization and advanced segmentation strategies.
Provides oversight and guidance for lifecycle marketing campaign execution and performance optimization across team members.
Maintains responsibility for complex customer journey mapping and multi-touch attribution analysis for lifecycle programs.
Establishes advanced marketing automation workflows and sophisticated customer scoring models for enhanced personalization.
Implements customer retention and expansion strategy development in collaboration with Customer Success teams.
Drives mentoring and professional development support for junior lifecycle marketing team members.
Supports strategic planning and budget allocation recommendations for lifecycle marketing initiatives.
Comply with all applicable laws/regulations, as well as company policies/procedures
Performs other duties as assigned

Requirements

Bachelor’s degree in Marketing, Business, Management or equivalent work experience
Five (5) years Lifecycle Marketing or Customer Marketing experience
Strong understanding of advanced marketing automation and customer journey optimization
Experience with customer data analysis and predictive modeling
Proven ability to mentor and guide junior team members
Excellent strategic thinking and problem-solving skills
Experience with customer success and retention program development

FedEx Freight

Please follow the official FedEx LinkedIn Company Page for updates, product and service information, operating company news and regular content: https://www.linkedin.com/company/fedex/ Be sure to visit the official page and join the conversation! We look forward to seeing you.

Founded in 2001

Memphis, Tennessee, USA

11K employees (43 in marketing)

www.fedex.com/us/freightportal

Traffic Signals

Monthly Visitors

179.6M

Monthly Google Ads Budget

$748.6K

Traffic Source Mix

24.7%

Direct

71.2%

Referral

Social

0.4%

Paid

0.5%

Headcount Trend

Current headcount: ~10.7K

Marketing Team

Marketing Team Size

31 (0% of company)

Marketing Roles Posted (Last 30 Days)

Responsibilities

Develops strategic recommendations for customer lifecycle program optimization and advanced segmentation strategies.
Provides oversight and guidance for lifecycle marketing campaign execution and performance optimization across team members.
Maintains responsibility for complex customer journey mapping and multi-touch attribution analysis for lifecycle programs.
Establishes advanced marketing automation workflows and sophisticated customer scoring models for enhanced personalization.
Implements customer retention and expansion strategy development in collaboration with Customer Success teams.
Drives mentoring and professional development support for junior lifecycle marketing team members.
Supports strategic planning and budget allocation recommendations for lifecycle marketing initiatives.
Comply with all applicable laws/regulations, as well as company policies/procedures
Performs other duties as assigned

Requirements

Bachelor’s degree in Marketing, Business, Management or equivalent work experience
Five (5) years Lifecycle Marketing or Customer Marketing experience
Strong understanding of advanced marketing automation and customer journey optimization
Experience with customer data analysis and predictive modeling
Proven ability to mentor and guide junior team members
Excellent strategic thinking and problem-solving skills
Experience with customer success and retention program development