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Marketing jobs

116,143 marketing jobs

2 weeks ago

Competitive Campaigns Director, GTM

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2 weeks ago

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10,000+ jobs

Competitive Campaigns Director, GTM

Avalara

USA (Remote)

In-houseDirector/executive12+ years exp.

2 weeks ago

Communications Coordinator

Phoenix, AZ (Unknown)

$4K/mo - $5K/moFull-timeEntry level

2 weeks ago

Social Media and Newsletter Assistant

Community College of Aurora

Aurora, CO (Unknown)

In-houseIntern/new grad

2 weeks ago

Clinic Coordinator

BayMark Health Services

Bossier City, LA (Unknown)

In-houseFull-timeMid level

2 weeks ago

Brand Ambassador - Presidents Cup Golf Event

Winston Retail

Illinois, USA (Unknown)

$19/hr - $22/hrIn-houseIntern/new grad2+ years exp.

2 weeks ago

Marketing Specialist - Lincoln

Ho-Chunk, Inc.

Lincoln, NE (On-site)

In-houseFull-timeEntry level2+ years exp.

2 weeks ago

Marketing Specialist - Lincoln

WarHorse Gaming, LLC

Lincoln, NE (On-site)

In-houseFull-timeMid level2+ years exp.

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$90K/yr - $105K/yrIn-houseFull-timeMid level1+ years exp.

2 weeks ago

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Ernest Health

Phoenix, AZ (Unknown)

In-houseFull-timeMid level3+ years exp.

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$17/hr - $29/hrIn-houseFull-timeMid level

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Digital Marketing Coordinator | Part-Time | Palm Springs Plaza Theatre

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$27/hr - $29/hrIn-housePart-timeEntry level1+ years exp.

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$88K/yr - $144K/yrIn-houseFull-timeMid level2+ years exp.

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2 weeks ago

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2 weeks ago

Avalara

Competitive Campaigns Director, GTM

USA (Remote)

Salary Not AvailableDirector/Executive12+ years exp

Posted 2 weeks ago

Job Summary

Own the competitive GTM strategy and execution across Sales, Marketing, and regions, translating competitive intelligence into actionable campaigns, messaging, and enablement; shape category differentiation around Agentic Tax and Compliance and ALFA, and influence product, pricing, and go-to-market decisions.

Translate competitive insights into campaigns, playbooks, and enablement.
Develop differentiated positioning across SMB to Enterprise.
Partner with Sales, Product, and Marketing to align messaging and messaging across regions.

Job Description

Responsibilities

Competitive Strategy & Market Leadership Own the translation of competitive intelligence into actionable go-to-market strategies across Sales and Marketing. Develop differentiated positioning and messaging that crisply articulates Avalara's advantages versus key competitors across SMB, Mid-Market, and Enterprise segments. Shape how Avalara competes in the Agentic Tax and Compliance™ category — positioning AI-driven automation and the ALFA framework as the category-defining differentiators. Establish processes and frameworks to operationalize competitive GTM consistently across regions (North America, Europe, Latin America, APAC) and product lines.
Go-to-Market Execution Partner with Revenue Marketing to build campaigns that exploit competitive gaps, displacement opportunities, and white space in the market. Collaborate with Product Marketing to align product narratives, launch messaging, and bills of materials (BOMs) with competitive messaging. Monitor competitor campaigns, messaging, pricing, and GTM tactics — and continuously refine Avalara's response in near real time.
Sales Enablement & Field Impact Build and maintain competitive playbooks, battlecards, objection handlers, landmines, and "trap-setting" assets that complement core sales enablement. Equip sales teams with training, tools, and real-time competitive insights to win head-to-head deals and accelerate displacement opportunities. Partner with Sales Enablement and Revenue Operations to embed competitive content into seller workflows and deal reviews.
Insights & Influence Present competitive GTM recommendations to sales and marketing leadership; influence revenue strategy, pricing, and packaging decisions. Serve as the trusted competitive voice across Marketing, Sales, Product, and Engineering.

Requirements

Bachelor's degree in Marketing, Business, Technology, or a related field.
8–12+ years of progressive experience synthesizing competitive intelligence into go-to-market campaigns within a B2B technology company.
Proven track record of translating competitive insights into successful marketing campaigns, sales plays, and measurable revenue outcomes.
Strong understanding of B2B technology markets — SaaS, cloud, AI, and enterprise software
Experience competing in AI-driven or platform-based product categories in a high-growth environment.
Demonstrated experience working closely with sales teams and driving enablement at scale.
Exceptional storytelling and messaging skills with a sharp eye for differentiation.
Analytical mindset with the ability to connect market signals to revenue impact.
Proven track record of using AI and related tools to improve operational efficiency and execution.

Preferred

MBA or advanced degree.
Prior experience in tax compliance, fintech, RegTech, or enterprise software serving finance and accounting audiences.
Deep familiarity with mid-market sales cycles, partner ecosystems (ERP, ecommerce, accounting platforms), and multi-segment GTM models.
Experience building competitive GTM functions from the ground up.
Exceptional executive communication skills with experience presenting to leadership teams.

Benefits

Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

Avalara

3.5 Glassdoor

Avalara is the agentic tax and compliance leader. For more than two decades, Avalara has developed one of the most expansive libraries of tax content and integrations in the industry, supporting over 43,000 businesses and government entities across more than 75 countries. The company's purpose-built AI agents automate end-to-end compliance processes with greater precision, from tax calculations and return filings to exemption certificate management and beyond. For more information, visit Avalara.com.

Founded in 2004

Durham, North Carolina, USA

5.8K employees (240 in marketing)

www.avalara.com

60% recommend to a friend

68% CEO approval

Marketing Team

Marketing Team Size

187 (3% of company)

Median Career Experience

16 years

Median Tenure

5 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Matt E.

Talent Brand and Marketing Manager

At the company for 3 years 10 months

Marketing Leadership

Adrianna Burrows

Chief Marketing Officer

At the company for 1 year 2 months

Christyn Putulowski

Vice President, Revenue Marketing

At the company for 1 year 2 months

Kael Kelly

VP Marketing Operations and Growth Marketing

At the company for 13 years 11 months

Satish Kumar

Vice President Product Marketing

At the company for 4 years 8 months

Funding

Total Funding

$841M

Last Raise

$500M

Private Equity, 4 months ago

Funding History

Nov 2025
Private Equity • $500M
Jan 2023
Private Equity
Oct 2022
Post IPO Debt • $38.6K

Traffic Signals

Monthly Visitors

1.9M

Monthly Google Ads Budget

$962.4K

Traffic Source Mix

37.7%

Direct

55%

Referral

5.3%

Social

0.6%

Paid

1.3%

Headcount Trend

Current headcount: ~5.8K

Recent News

Avalara Named a 2026 Buyer's Choice Award Winner by TrustRadius

Nov 19, 2025 • Yahoo Finance

Avalara Named a 2026 Buyer's Choice Award Winner by TrustRadius

Nov 19, 2025 • WV News

Avalara Named a 2026 Buyer's Choice Award Winner by TrustRadius

Nov 19, 2025 • PR Newswire

Links

www.avalara.com

X (Twitter)

Crunchbase

Responsibilities

Competitive Strategy & Market Leadership Own the translation of competitive intelligence into actionable go-to-market strategies across Sales and Marketing. Develop differentiated positioning and messaging that crisply articulates Avalara's advantages versus key competitors across SMB, Mid-Market, and Enterprise segments. Shape how Avalara competes in the Agentic Tax and Compliance™ category — positioning AI-driven automation and the ALFA framework as the category-defining differentiators. Establish processes and frameworks to operationalize competitive GTM consistently across regions (North America, Europe, Latin America, APAC) and product lines.
Go-to-Market Execution Partner with Revenue Marketing to build campaigns that exploit competitive gaps, displacement opportunities, and white space in the market. Collaborate with Product Marketing to align product narratives, launch messaging, and bills of materials (BOMs) with competitive messaging. Monitor competitor campaigns, messaging, pricing, and GTM tactics — and continuously refine Avalara's response in near real time.
Sales Enablement & Field Impact Build and maintain competitive playbooks, battlecards, objection handlers, landmines, and "trap-setting" assets that complement core sales enablement. Equip sales teams with training, tools, and real-time competitive insights to win head-to-head deals and accelerate displacement opportunities. Partner with Sales Enablement and Revenue Operations to embed competitive content into seller workflows and deal reviews.
Insights & Influence Present competitive GTM recommendations to sales and marketing leadership; influence revenue strategy, pricing, and packaging decisions. Serve as the trusted competitive voice across Marketing, Sales, Product, and Engineering.

Requirements

Bachelor's degree in Marketing, Business, Technology, or a related field.
8–12+ years of progressive experience synthesizing competitive intelligence into go-to-market campaigns within a B2B technology company.
Proven track record of translating competitive insights into successful marketing campaigns, sales plays, and measurable revenue outcomes.
Strong understanding of B2B technology markets — SaaS, cloud, AI, and enterprise software
Experience competing in AI-driven or platform-based product categories in a high-growth environment.
Demonstrated experience working closely with sales teams and driving enablement at scale.
Exceptional storytelling and messaging skills with a sharp eye for differentiation.
Analytical mindset with the ability to connect market signals to revenue impact.
Proven track record of using AI and related tools to improve operational efficiency and execution.

Preferred

MBA or advanced degree.
Prior experience in tax compliance, fintech, RegTech, or enterprise software serving finance and accounting audiences.
Deep familiarity with mid-market sales cycles, partner ecosystems (ERP, ecommerce, accounting platforms), and multi-segment GTM models.
Experience building competitive GTM functions from the ground up.
Exceptional executive communication skills with experience presenting to leadership teams.

Benefits

Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.