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117,407 marketing jobs

3 weeks ago

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10,000+ jobs

Events Marketing Director

Arrowfly

USA (On-site)

$85K/yr - $99K/yrIn-houseFull-timeDirector/executive8+ years exp.

3 weeks ago

Environmental Campaign Assistant Director

Fund for the Public Interest

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$40K/yr - $54K/yrIn-houseFull-timeSenior level

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Social Media Manager

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$55K/yr - $65K/yrIn-houseFull-timeMid level3+ years exp.

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Director, Social

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Account Supervisor

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$85K/yr - $115K/yrAgencyFull-timeSenior level3+ years exp.

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Group Copy Supervisor

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3 weeks ago

Arrowfly

Events Marketing Director

USA (On-site)

$85K/yr – $99K/yrDirector/Executive8+ years expFull time

Posted 3 weeks ago

Job Summary

Own and lead the full portfolio's events marketing, driving strategy, multi-channel demand generation, audience growth, analytics, and on-site execution while managing a team and collaborating with Sales, Operations, and Design.

Own cross-channel demand generation and attribution to optimize registrations and sponsorship ROI
Lead a four-person Events Marketing team with clear ownership and growth paths
Partner with Audience, Sales, and Operations to scale delegate growth and campaign impact

Job Description

Responsibilities

Strategy & Team Leadership: Own the promotional strategy across the full portfolio, from launching new events to strengthening established ones. Lead and develop a team of four Events Marketing Specialists with clear standards, defined ownership, and growth paths. Partner with the in-house design team on all creative execution.
Demand Generation & Channel Ownership: Oversee event-specific marketing plans driving registrations and supporting sponsorship targets across all channels: email, organic and paid social (LinkedIn, Facebook, Instagram), PPC, programmatic, retargeting, ABM, SMS, telemarketing, media partnerships and tradeouts, house/ROS ads, sponsor and speaker activation toolkits, app push, and event websites (SEO and GEO).
Audience Development & List Growth: Partner with the Audience team to grow and segment the delegate database through lookalike modeling, ABM motions, and list acquisition. Own segmentation standards, database health, and audience expansion across the portfolio.
Attribution, Reporting & Analytics: Build a multi-touch attribution model tracking every registration to its source by channel, campaign, and vertical. Own cost-per-registration analysis, A/B testing, KPI tracking, spend reallocation, self-service dashboards, pipeline reporting, and registration forecasting by event.
Competitive Intelligence: Own a structured competitive intelligence program covering calendar conflicts, pricing benchmarking, speaker and agenda monitoring, audience overlap, win/loss analysis, and a live positioning response playbook. Use the data to identify white space across the portfolio.
Delegate Marketing: Own delegate acquisition and retention across the portfolio. Drive registrations with vertical-specific messaging, urgency mechanics, re-engagement campaigns for lapsed attendees, and referral programs. Track acquisition cost, conversion rates, and attendance by source to sharpen targeting and ROI.
Sponsorship Marketing Support: Partner with Sales and Events Operations to support the sponsorship funnel through awareness campaigns, nurture sequences, case studies, tiered prospectuses, bespoke proposals, and urgency campaigns. Build sponsor personas by industry, objective, and tier. Develop post-event ROI narratives that drive retention and early renewals.
Social Proof & Content: Build a repeatable process for capturing and deploying testimonials, case studies, and peer validation content for delegate and sponsor audiences. Own post-event content repurposing of video, photography, and session highlights. Run alumni re-engagement and real-time UGC strategies during live events.
Onsite Marketing & Production: Own all onsite signage, branded materials, and experiential marketing touchpoints. Lead vendor selection for photography and videography, develop shot lists and production briefs, and oversee post-show editing and delivery. Ensure all content is production-ready for the next promotional cycle.
Prospectuses, Websites & Assets: Own all event prospectuses from one-pagers to bespoke proposals, with vertical-specific variants, a refresh cadence, and digital tracking. Own CRO, SEO, and geo-targeted content across all event websites. Develop sponsor and speaker activation toolkits by tier and event type.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field
8+ years in B2B marketing with a proven track record in event promotion and sponsorship marketing at portfolio scale
Personally launched events from scratch and built audiences from zero to target
Fluent across both technical verticals (Engineering, Healthcare) and experiential ones (Food, Retail & Hospitality)
Builds operating systems and documented processes, not just campaigns
Proven team leader with experience managing and developing specialists across complex, multi-event portfolios
Comfortable working closely with audience, sales, and operations teams in a highly cross-functional environment
Genuinely data-driven; builds attribution models and makes confident spend decisions from data
Advanced Excel skills and finance-level budget discipline
Comfortable with quarterly travel to attend events across the portfolio

Benefits

We believe that a highly engaged audience is our greatest asset. As Events Marketing Director, you will have the unique opportunity to drive strategy, build systems and lead events marketing across our portfolios, backed by a team that values robust technical infrastructure and continuous innovation. In addition, the following benefits are available:

Arrowfly

3.5 Glassdoor

Arrowfly is a business-to-business media company focused on providing high value unique content on user's terms while delivering measurable ROI for marketers. Arrowfly produces 80+ technical web sites and 7 print publications covering design engineering, hospitality, life sciences, fluid power, robotics, renewable energy and retail segments. The company also produces digital events, manages seven in-person events and provides custom digital and marketing services. We have set ourselves apart from other media companies by embracing technology, allowing individual excellence and enabling innovation across their digital networks.Technology focus & audience reach in:• Design Engineering / Motion / Mechanical / Electrical / Robotics / Fastening• Electrical and Electronics Engineering• Renewable Energy / Wind and Solar Power• 3D CAD / 3D Printing / Digital Manufacturing / Rapid Prototyping / Simulation• Fluid Power / Pneumatics / Hydraulics / Off Highway• Medical Device Technology, Medical Equipment, Medical Design and Outsourcing, Drug Delivery, Medical Tubing• Robotic Systems: development, technology, platforms and applications.• Retail: Convenience Stores• Hospitality: Club & Resorts & Club Chefs• Research & Development

Founded in 2006

Cleveland, Ohio, USA

228 employees (108 in marketing)

arrowfly.com

1% recommend to a friend

Salaries

Posted range

$85K/yr – $99K/yr

Taken straight from the job posting.

See all Arrowfly salaries

Marketing Team

Marketing Team Size

96 (42% of company)

Median Tenure

2.3 years

Marketing Roles Posted (Last 30 Days)

Funding

Last Raise

Private Equity

Funding History

Jan 2023
Private Equity

Traffic Signals

Monthly Visitors

13.4K

Traffic Source Mix

28%

Direct

34.2%

Referral

26.2%

Headcount Trend

Current headcount: ~228

Recent News

R&D World parent company WTWH Media is now Arrowfly

Jul 13, 2026 • R&D World

WTWH Media is now Arrowfly. No, EEWorld isn’t going anywhere.

Jul 13, 2026 • eeworldonline.com

WTWH Media Rebrands as Arrowfly, Unifying 40+ Brands Under a New Identity Built for the Future of B2B

Jul 13, 2026 • PR Newswire

Links

arrowfly.com

X (Twitter)

Crunchbase

Responsibilities

Strategy & Team Leadership: Own the promotional strategy across the full portfolio, from launching new events to strengthening established ones. Lead and develop a team of four Events Marketing Specialists with clear standards, defined ownership, and growth paths. Partner with the in-house design team on all creative execution.
Demand Generation & Channel Ownership: Oversee event-specific marketing plans driving registrations and supporting sponsorship targets across all channels: email, organic and paid social (LinkedIn, Facebook, Instagram), PPC, programmatic, retargeting, ABM, SMS, telemarketing, media partnerships and tradeouts, house/ROS ads, sponsor and speaker activation toolkits, app push, and event websites (SEO and GEO).
Audience Development & List Growth: Partner with the Audience team to grow and segment the delegate database through lookalike modeling, ABM motions, and list acquisition. Own segmentation standards, database health, and audience expansion across the portfolio.
Attribution, Reporting & Analytics: Build a multi-touch attribution model tracking every registration to its source by channel, campaign, and vertical. Own cost-per-registration analysis, A/B testing, KPI tracking, spend reallocation, self-service dashboards, pipeline reporting, and registration forecasting by event.
Competitive Intelligence: Own a structured competitive intelligence program covering calendar conflicts, pricing benchmarking, speaker and agenda monitoring, audience overlap, win/loss analysis, and a live positioning response playbook. Use the data to identify white space across the portfolio.
Delegate Marketing: Own delegate acquisition and retention across the portfolio. Drive registrations with vertical-specific messaging, urgency mechanics, re-engagement campaigns for lapsed attendees, and referral programs. Track acquisition cost, conversion rates, and attendance by source to sharpen targeting and ROI.
Sponsorship Marketing Support: Partner with Sales and Events Operations to support the sponsorship funnel through awareness campaigns, nurture sequences, case studies, tiered prospectuses, bespoke proposals, and urgency campaigns. Build sponsor personas by industry, objective, and tier. Develop post-event ROI narratives that drive retention and early renewals.
Social Proof & Content: Build a repeatable process for capturing and deploying testimonials, case studies, and peer validation content for delegate and sponsor audiences. Own post-event content repurposing of video, photography, and session highlights. Run alumni re-engagement and real-time UGC strategies during live events.
Onsite Marketing & Production: Own all onsite signage, branded materials, and experiential marketing touchpoints. Lead vendor selection for photography and videography, develop shot lists and production briefs, and oversee post-show editing and delivery. Ensure all content is production-ready for the next promotional cycle.
Prospectuses, Websites & Assets: Own all event prospectuses from one-pagers to bespoke proposals, with vertical-specific variants, a refresh cadence, and digital tracking. Own CRO, SEO, and geo-targeted content across all event websites. Develop sponsor and speaker activation toolkits by tier and event type.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field
8+ years in B2B marketing with a proven track record in event promotion and sponsorship marketing at portfolio scale
Personally launched events from scratch and built audiences from zero to target
Fluent across both technical verticals (Engineering, Healthcare) and experiential ones (Food, Retail & Hospitality)
Builds operating systems and documented processes, not just campaigns
Proven team leader with experience managing and developing specialists across complex, multi-event portfolios
Comfortable working closely with audience, sales, and operations teams in a highly cross-functional environment
Genuinely data-driven; builds attribution models and makes confident spend decisions from data
Advanced Excel skills and finance-level budget discipline
Comfortable with quarterly travel to attend events across the portfolio

Benefits

We believe that a highly engaged audience is our greatest asset. As Events Marketing Director, you will have the unique opportunity to drive strategy, build systems and lead events marketing across our portfolios, backed by a team that values robust technical infrastructure and continuous innovation. In addition, the following benefits are available: