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Marketing jobs

5 marketing jobs

4 weeks ago

Sr. Growth Marketing Specialist (Remote)

Rula

Los Angeles, CA (Remote)Full time$108K/yr – $125K/yr

6 weeks ago

Director of Organic Growth - SEO | AEO | CRO (Remote)

Rula

Los Angeles, CA (Remote)Full time$182K/yr – $203K/yr

7 weeks ago

Director of Organic Growth - SEO | AEO | CRO (Remote)

Rula

Los Angeles, CA (Remote)Full time$182K/yr – $203K/yr

7 weeks ago

Sr. Brand Media Manager (Remote)

Rula

Los Angeles, CA (Remote)Full time$154K/yr – $172K/yr

1 month ago

Sr. Events Marketing Manager (Remote)

Rula

Los Angeles, CA (Remote)Full time$141K/yr – $157K/yr

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Rula

Sr. Growth Marketing Specialist (Remote)

Los Angeles, CA (Remote)

$108K/yr – $125K/yrSenior Level4+ years expFull time

Posted 4 weeks ago

Job Summary

Own the day-to-day optimization of a high-scale paid search program focused on patient starts and LTV, collaborating with analytics, finance, and brand to deliver meaningful access to mental health care.

Oversee value-based bidding and Google Ads strategies
Partner across teams to align performance with mission

Job Description

Responsibilities

We are hiring a Sr. Growth Marketing Specialist to support the day-to-day execution of Rula's Paid Search program - One of the largest in the mental health space, across our Therapy and Psychiatry service lines.
Reporting to the Director of Patient Performance Marketing and working alongside the Sr. Paid Search Manager, you will be a key operator of a program that optimizes for patient Starts and lifetime value, and your work will directly determine how many people can access mental health care through Rula.
You will partner closely with Analytics, Finance, and Brand to build a program that is both technically sophisticated and deeply mission-aligned.
This role is for someone who finds real satisfaction at the intersection of performance rigor and meaningful impact and who wants ownership, not just execution.

Requirements

4+ years of hands-on paid search experience executing in programs at significant scale ($20M+ annual spend)
Deep, practical expertise in value-based bidding. Has experience managing and optimizing VBB strategies in Google Ads (tROAS, Smart Bidding value rules)
Strong command of Google Ads and Microsoft/Bing Ads campaign management, including Smart Bidding strategies, audience segmentation, and automated rules
Fluency with LTV-based performance frameworks
Proficiency with Looker or comparable BI tools
Strong analytical foundation

Preferred

Experience in healthcare, health-tech businesses where customer LTV is central to growth economics
Familiarity with multi-service line or multi-brand paid search program management
Experience with feed-based or audience-driven value signals (e.g., customer match, value rules based on predicted LTV segments)
Exposure to media mix modeling or incrementality testing in a paid search context
Familiarity with first-party data activation and audience segmentation strategies

Benefits

100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Supporting your mental and physical health
Quarterly department stipend: Fun team-building activities or in-person gatherings
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses

Rula

4.5 Glassdoor

We believe that when access to quality mental healthcare improves, patients, providers, and payers all benefit. And that’s why we’re on a mission to make mental healthcare work for everyone. We remove barriers and strengthen connection points between patients, providers, and payers to improve mental health outcomes. With Rula, it’s easy for patients to find a high-quality therapist or psychiatric practitioner who meets their unique needs, accepts insurance, and is taking new patients. For providers, Rula offers the flexibility of private practice, while also filling caseloads and offering the necessary behind-the-scenes support. Rula handles the marketing, credentialing, billing, and admin tasks so providers can focus on what they do best: providing care to those in need. Rula is a remote-first company with teams who specialize in the areas of Clinical, Partnerships, Operations, Marketing, Engineering, Product, and more. We’re committed to reimagining how mental health is treated.

Founded in 2019

2.2K employees (83 in marketing)

www.rula.com

94% recommend to a friend

100% CEO approval

Salaries

Posted range

$108K/yr – $125K/yr

Taken straight from the job posting.

See all Rula salaries

Marketing Team

Marketing Team Size

72 (3% of company)

Median Career Experience

12 years

Median Tenure

1.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Joe Lazarus

Head of Patient Marketing

At the company for 1 year 5 months

Rachael Classi

Head of B2B Marketing

At the company for 1 year 6 months

Brett Corrick

Head of Brand & Integrated Marketing

At the company for 1 year 7 months

Patty Chacin

Head of Marketing

At the company for 1 year 11 months

Funding

Total Funding

$110.9M

Last Raise

$88M

Series C, 2 years ago

Funding History

Jul 2024
Series C
Jan 2022
Series B • $88M
Apr 2021
Series A • $17.5M

Traffic Signals

Monthly Visitors

1.1M

Monthly Google Ads Budget

$1M

Traffic Source Mix

41.3%

Direct

51.6%

Referral

5.1%

Social

0.8%

Paid

1.1%

Headcount Trend

Current headcount: ~2.2K

Recent News

Sidecar Health Expands Mental Health Access Through Partnership with Rula

Nov 12, 2025 • Business Wire

Rula secures approval and letting at 30-acre Winsford Gateway

Oct 7, 2025 • Place North West

Optavise and Rula Partner to Improve Workforce Access to Mental Health Services

Oct 1, 2025 • PR Newswire

Links

www.rula.com

X (Twitter)

Crunchbase

Responsibilities

We are hiring a Sr. Growth Marketing Specialist to support the day-to-day execution of Rula's Paid Search program - One of the largest in the mental health space, across our Therapy and Psychiatry service lines.
Reporting to the Director of Patient Performance Marketing and working alongside the Sr. Paid Search Manager, you will be a key operator of a program that optimizes for patient Starts and lifetime value, and your work will directly determine how many people can access mental health care through Rula.
You will partner closely with Analytics, Finance, and Brand to build a program that is both technically sophisticated and deeply mission-aligned.
This role is for someone who finds real satisfaction at the intersection of performance rigor and meaningful impact and who wants ownership, not just execution.

Requirements

4+ years of hands-on paid search experience executing in programs at significant scale ($20M+ annual spend)
Deep, practical expertise in value-based bidding. Has experience managing and optimizing VBB strategies in Google Ads (tROAS, Smart Bidding value rules)
Strong command of Google Ads and Microsoft/Bing Ads campaign management, including Smart Bidding strategies, audience segmentation, and automated rules
Fluency with LTV-based performance frameworks
Proficiency with Looker or comparable BI tools
Strong analytical foundation

Preferred

Experience in healthcare, health-tech businesses where customer LTV is central to growth economics
Familiarity with multi-service line or multi-brand paid search program management
Experience with feed-based or audience-driven value signals (e.g., customer match, value rules based on predicted LTV segments)
Exposure to media mix modeling or incrementality testing in a paid search context
Familiarity with first-party data activation and audience segmentation strategies

Benefits

100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Supporting your mental and physical health
Quarterly department stipend: Fun team-building activities or in-person gatherings
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses