Own and scale the enterprise organic growth program spanning SEO, CRO, and cross-functional collaboration to shape strategy, platform performance, and ROI.

Lead full-funnel organic strategy and CRO optimization.
Partner with Engineering, Product, and Design to align roadmaps and ensure compliant, high-performance growth.

Job Description

Responsibilities

Unlocking our next phase of growth demands blending technical domain authority with a relentless experimentation culture. You and your team will steer full-funnel organic strategy—driving site architecture innovation, enterprise-grade structured data, and dominant share-of-voice in zero-click environments.
Concurrently, you will oversee an always-on CRO framework, systematically refining high-intent conversion pathways to maximize patient acquisition and downstream clinical outcomes.
Because organic growth at this level relies heavily on platform performance, you will act as a peer and strategic co-owner alongside Engineering, Product, and Design (EPD) leaders to identify technical investments that improve discoverability, site performance, and conversion, influencing shared roadmap priorities while respecting clear ownership boundaries.. You will also orchestrate alignment across PR, Lifecycle, Clinical, and Compliance teams—ensuring all growth mechanisms are technically robust, clinically authoritative, and fully compliant with HIPAA, WCAG, and healthcare regulatory standards.
As an enterprise growth leader, you will build, mentor, and scale a high-performing organic growth organization alongside an elite agency network, recruiting, developing, and retaining exceptional talent while fostering a culture of experimentation, accountability, and continuous learning.
You hold direct P&L accountability for growth forecasting, capital allocation, and ROI—rigorously tracking metrics from AI answer-engine market share down to CAC, LTV, and net revenue contribution.
Ultimately, you will distill complex performance data into compelling executive narratives that shape C-suite decision-making and influence company-wide investments in content, product, and brand.

Requirements

10+ years of experience in organic search/SEO, with progressively senior ownership of strategy and measurable business outcomes; meaningful, hands-on experience in the discipline before moving into leadership
5+ years of people leadership experience, including building, developing, and growing a team
8+ years of deep, experimentation-grounded expertise in technical SEO and AI-native discovery across search engines, AI Overviews, answer engines, and LLM ecosystems (AEO), combined with proven proficiency owning or partnering on CRO programs that drive measurable conversion and revenue growth
Comfort operating in a rapidly evolving landscape where best practices are still emerging, creating new frameworks for measuring and growing AI-driven discovery.
Experience leveraging automation, AI, and programmatic approaches to scale content creation, optimization, and experimentation while maintaining quality.
Experience building and scaling a GTM strategy around organic channels, including making the business case for investment and defending it with data
Strong technical fluency in site architecture, structured data, and Core Web Vitals to build credible, peer-level partnerships with Engineering and Product—shaping shared roadmaps together and driving growth priorities into collective planning without needing to write code yourself
Experience evaluating and selecting SEO, AEO, or CRO tooling and vendors at scale

Preferred

Experience building an AEO measurement approach or strategy from the ground up, given how new and undefined this space still is
Familiarity with modern web technologies and search infrastructure, including JavaScript rendering, CMS architectures, APIs, schema markup, server-side rendering, edge rendering, and content delivery strategies.
A visible point of view in the SEO/AEO/CRO space — through speaking, writing, or industry community involvement
Category experience in high-consideration or emotionally sensitive purchase category and/or healthcare, digital health

Benefits

We\'re serious about your well-being! As part of our team, full-time employees receive:
100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Supporting your mental and physical health
Quarterly department stipend: Fun team-building activities or in-person gatherings
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all

Rula

4.5 Glassdoor

We believe that when access to quality mental healthcare improves, patients, providers, and payers all benefit. And that’s why we’re on a mission to make mental healthcare work for everyone. We remove barriers and strengthen connection points between patients, providers, and payers to improve mental health outcomes. With Rula, it’s easy for patients to find a high-quality therapist or psychiatric practitioner who meets their unique needs, accepts insurance, and is taking new patients. For providers, Rula offers the flexibility of private practice, while also filling caseloads and offering the necessary behind-the-scenes support. Rula handles the marketing, credentialing, billing, and admin tasks so providers can focus on what they do best: providing care to those in need. Rula is a remote-first company with teams who specialize in the areas of Clinical, Partnerships, Operations, Marketing, Engineering, Product, and more. We’re committed to reimagining how mental health is treated.

Founded in 2019

2.2K employees (83 in marketing)

www.rula.com

94% recommend to a friend

100% CEO approval

Traffic Signals

Monthly Visitors

1.1M

Monthly Google Ads Budget

$1M

Traffic Source Mix

41.3%

Direct

51.6%

Referral

5.1%

Social

0.8%

Paid

1.1%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size

72 (3% of company)

Median Career Experience

12 years

Median Tenure

1.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Joe Lazarus

Head of Patient Marketing

At the company for 1 year 4 months

Rachael Classi

Head of B2B Marketing

At the company for 1 year 5 months

Brett Corrick

Head of Brand & Integrated Marketing

At the company for 1 year 6 months

Patty Chacin

Head of Marketing

At the company for 1 year 10 months

Funding

Total Funding

$110.9M

Last Raise

$88M

Series C, 2 years ago

Funding History

Jul 2024
Series C
Jan 2022
Series B • $88M
Apr 2021
Series A • $17.5M

Recent News

Sidecar Health Expands Mental Health Access Through Partnership with Rula

Nov 12, 2025 • Business Wire

Rula secures approval and letting at 30-acre Winsford Gateway

Oct 7, 2025 • Place North West

Optavise and Rula Partner to Improve Workforce Access to Mental Health Services

Oct 1, 2025 • PR Newswire

Responsibilities

Unlocking our next phase of growth demands blending technical domain authority with a relentless experimentation culture. You and your team will steer full-funnel organic strategy—driving site architecture innovation, enterprise-grade structured data, and dominant share-of-voice in zero-click environments.
Concurrently, you will oversee an always-on CRO framework, systematically refining high-intent conversion pathways to maximize patient acquisition and downstream clinical outcomes.
Because organic growth at this level relies heavily on platform performance, you will act as a peer and strategic co-owner alongside Engineering, Product, and Design (EPD) leaders to identify technical investments that improve discoverability, site performance, and conversion, influencing shared roadmap priorities while respecting clear ownership boundaries.. You will also orchestrate alignment across PR, Lifecycle, Clinical, and Compliance teams—ensuring all growth mechanisms are technically robust, clinically authoritative, and fully compliant with HIPAA, WCAG, and healthcare regulatory standards.
As an enterprise growth leader, you will build, mentor, and scale a high-performing organic growth organization alongside an elite agency network, recruiting, developing, and retaining exceptional talent while fostering a culture of experimentation, accountability, and continuous learning.
You hold direct P&L accountability for growth forecasting, capital allocation, and ROI—rigorously tracking metrics from AI answer-engine market share down to CAC, LTV, and net revenue contribution.
Ultimately, you will distill complex performance data into compelling executive narratives that shape C-suite decision-making and influence company-wide investments in content, product, and brand.

Requirements

10+ years of experience in organic search/SEO, with progressively senior ownership of strategy and measurable business outcomes; meaningful, hands-on experience in the discipline before moving into leadership
5+ years of people leadership experience, including building, developing, and growing a team
8+ years of deep, experimentation-grounded expertise in technical SEO and AI-native discovery across search engines, AI Overviews, answer engines, and LLM ecosystems (AEO), combined with proven proficiency owning or partnering on CRO programs that drive measurable conversion and revenue growth
Comfort operating in a rapidly evolving landscape where best practices are still emerging, creating new frameworks for measuring and growing AI-driven discovery.
Experience leveraging automation, AI, and programmatic approaches to scale content creation, optimization, and experimentation while maintaining quality.
Experience building and scaling a GTM strategy around organic channels, including making the business case for investment and defending it with data
Strong technical fluency in site architecture, structured data, and Core Web Vitals to build credible, peer-level partnerships with Engineering and Product—shaping shared roadmaps together and driving growth priorities into collective planning without needing to write code yourself
Experience evaluating and selecting SEO, AEO, or CRO tooling and vendors at scale

Preferred

Experience building an AEO measurement approach or strategy from the ground up, given how new and undefined this space still is
Familiarity with modern web technologies and search infrastructure, including JavaScript rendering, CMS architectures, APIs, schema markup, server-side rendering, edge rendering, and content delivery strategies.
A visible point of view in the SEO/AEO/CRO space — through speaking, writing, or industry community involvement
Category experience in high-consideration or emotionally sensitive purchase category and/or healthcare, digital health

Benefits

We\'re serious about your well-being! As part of our team, full-time employees receive:
100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Supporting your mental and physical health
Quarterly department stipend: Fun team-building activities or in-person gatherings
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all