Own downstream marketing for the IVT franchise, including launch planning, cross-functional partnership, and regional messaging, while translating clinical data into field-ready content and ensuring commercial readiness.

Lead downstream marketing and content strategy for IVT
Coordinate launches and cross-functional programs
Translate clinical evidence into compelling messaging

Job Description

Responsibilities

Own downstream marketing strategy and commercial content for the IVT franchise, ensuring alignment with upstream product management, clinical marketing, and commercial priorities across regions.
Create and execute differentiated promotional and educational content and programs for the IVT franchise, optimizing channel mix across sales tools, events, and paid and owned media.
Drive launch planning and execution for IVT product label expansions and new indications, from brief through Agile review to full field deployment.
Conduct market analysis and competitive intelligence for the venous closure segment, generating insights to inform IVT strategy and messaging.
Monitor IVT product performance and gather field and customer feedback, partnering with Product Management on product improvements while ensuring regulatory compliance.
Own conference content strategy and product demo approach for IVT in partnership with Marketing Communications.
Lead voice of sales program for IVT, capturing structured field feedback on content gaps, competitive dynamics, and unmet commercial needs; translate insights into actionable marketing improvements.
Partner closely with Product Management to ensure commercial readiness at every stage of the IVT product lifecycle, translating clinical evidence, product specifications, and market insights into compelling downstream messaging and field-ready content.
Partner with international commercial and marketing teams to adapt IVT core content and messaging for regional market requirements and support regional go-to-market execution.
Maintain effective relations with both internal and external customers.

Requirements

Bachelor's Degree B.S.
4+ years Product marketing or downstream marketing experience in medical device
Demonstrated track record of leading product launches in a regulated environment, including content development and Agile/MLR review processes
Prior people management experience with a record of developing high-performing marketing talent
Experience marketing interventional cardiology, vascular, or structural heart products
Strong commercial storytelling skills; ability to translate complex clinical data into crisp, field-ready messaging
Proficiency in launch planning and cross-functional program management
Experience building and managing agency relationships and marketing budgets
Competitive intelligence development and sales enablement content creation
Strong executive communication and presentation skills

Preferred

Experience marketing interventional cardiology, vascular, or structural heart products

Benefits

In addition to compensation, the Company offers a competitive suite of benefits to its employees, including without limitation, a 401(k) with up to a 6% employer match and no vesting period, an employee stock purchase plan, “flexible time off” for salaried employees and, for hourly employees, accrual of three to five weeks’ vacation annually (based on tenure), accrual of up to 64 hours (annually) of paid sick time, paid and/or floating holidays, parental leave, short- and long-term disability insurance, tuition reimbursement, and/or health and welfare benefits.

Haemonetics Interventional Technologies

2.6 Glassdoor

A successful case requires everything working together without disruption. When you have the right tools, you can focus on the procedure you planned. Haemonetics Interventional Technologies is a growing portfolio of procedure-enabling solutions that are thoughtfully designed and elegantly simple to help you achieve the desired outcomes more efficiently.

Founded in 2002

Boston, Massachusetts, USA

241 employees (5 in marketing)

hospital.haemonetics.com

43% recommend to a friend

58% CEO approval

Traffic Signals

Monthly Visitors

40.5K

Monthly Google Ads Budget

$29

Traffic Source Mix

43.1%

Direct

43.7%

Referral

Social

3.2%

Paid

1.9%

Headcount Trend

Current headcount: ~241

Marketing Team

Marketing Team Size

5 (2% of company)

Median Career Experience

17 years

Median Tenure

4.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Joseph Gray

Global Marketing Manager

At the company for 1 year 3 months

Kris McCulloch

Senior Marketing Manager, Electrophysiology

At the company for 6 years

Funding

Total Funding

$181.2M

Last Raise

$45M

Series Unknown, 6 years ago

Funding History

Jul 2020
Series Unknown • $45M
Feb 2018
Debt Financing • $11M
Mar 2017
Series Unknown • $30M

Recent News

5 Insightful Analyst Questions From Haemonetics’s Q3 Earnings Call

Nov 12, 2025 • Yahoo Finance

Haemonetics raises 2026 guidance, projects 7%–10% organic growth ex CSL amid strong plasma and hospital performance

Nov 8, 2025 • MSN

HAE Q3 Deep Dive: Margin Expansion and Portfolio Rationalization Drive Outperformance

Nov 7, 2025 • The Globe and Mail

Responsibilities

Own downstream marketing strategy and commercial content for the IVT franchise, ensuring alignment with upstream product management, clinical marketing, and commercial priorities across regions.
Create and execute differentiated promotional and educational content and programs for the IVT franchise, optimizing channel mix across sales tools, events, and paid and owned media.
Drive launch planning and execution for IVT product label expansions and new indications, from brief through Agile review to full field deployment.
Conduct market analysis and competitive intelligence for the venous closure segment, generating insights to inform IVT strategy and messaging.
Monitor IVT product performance and gather field and customer feedback, partnering with Product Management on product improvements while ensuring regulatory compliance.
Own conference content strategy and product demo approach for IVT in partnership with Marketing Communications.
Lead voice of sales program for IVT, capturing structured field feedback on content gaps, competitive dynamics, and unmet commercial needs; translate insights into actionable marketing improvements.
Partner closely with Product Management to ensure commercial readiness at every stage of the IVT product lifecycle, translating clinical evidence, product specifications, and market insights into compelling downstream messaging and field-ready content.
Partner with international commercial and marketing teams to adapt IVT core content and messaging for regional market requirements and support regional go-to-market execution.
Maintain effective relations with both internal and external customers.

Requirements

Bachelor's Degree B.S.
4+ years Product marketing or downstream marketing experience in medical device
Demonstrated track record of leading product launches in a regulated environment, including content development and Agile/MLR review processes
Prior people management experience with a record of developing high-performing marketing talent
Experience marketing interventional cardiology, vascular, or structural heart products
Strong commercial storytelling skills; ability to translate complex clinical data into crisp, field-ready messaging
Proficiency in launch planning and cross-functional program management
Experience building and managing agency relationships and marketing budgets
Competitive intelligence development and sales enablement content creation
Strong executive communication and presentation skills

Preferred

Experience marketing interventional cardiology, vascular, or structural heart products

Benefits

In addition to compensation, the Company offers a competitive suite of benefits to its employees, including without limitation, a 401(k) with up to a 6% employer match and no vesting period, an employee stock purchase plan, “flexible time off” for salaried employees and, for hourly employees, accrual of three to five weeks’ vacation annually (based on tenure), accrual of up to 64 hours (annually) of paid sick time, paid and/or floating holidays, parental leave, short- and long-term disability insurance, tuition reimbursement, and/or health and welfare benefits.