2 weeks ago
VP, Brand Marketing
Madhive
New York City, NY (Hybrid)Full time$180K/yr – $210K/yr
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VP, Brand Marketing
New York City, NY (Hybrid)
$180K/yr – $210K/yrSenior Level10+ years expFull time
Posted 2 weeks ago
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Job Summary
Own the growth and brand strategy for MadHive, building a high-impact marketing function and guiding cross-functional efforts with Client Success, Product, and Corporate Development to drive revenue and strategic differentiation.
- Define campaigns, content, and programs across channels
- Measure ROI and KPIs, iterating to hit goals
Job Description
Responsibilities
- Develop and own growth strategies, communications, and marketing content for all MadHive constituencies
- Develop the vision for the MadHive brand in conjunction with internal operating groups and senior leaders
- Hire, train, structure, and budget the MadHive marketing group for scale and success
- Support the Client Success Organization, Product, and Corp Dev teams in their efforts to develop revenue, features, and strategy
- Design and develop materials for all internal groups to use with appropriate prospects and partners
- Design and execute marketing campaigns to define MadHive’s unique values in a complex competitive environment
- Plan,organize, and execute marketing events aimed at all MadHive prospects
- Produce high-quality content and thought leadership for our customers, such as Market Surveys, Webinars, Whitepaper, Case Studies, Blog, Videos, etc.
- Measure the performance of all activities and campaigns, and assess them against goals (ROI, Key Performance Indicators), and adjust strategy & execution to achieve goals
- Continue to establish MadHive as a unique innovator and “brand” in the ad-tech space
Requirements
- Bachelor’s Degree in Marketing or a related field is desired.
- 10-15 years of professional marketing experience and at least 5 years of experience in a senior leadership role
- Deep understanding of the ad-tech ecosystem
- Must have deep knowledge and passion for streaming content and video advertising products and technologies; experience in enterprise/B2B software a plus
- You are a change agent: see ‘ambiguity’ as an opportunity as opposed to a hurdle, and thrive on challenging yourself to push beyond conventional thinking.
- Well-connected within the industry, staying abreast of the latest trends and best practices.
- A visionary with a driven personality – not only highly analytical and strategic but also creative and hands-on in nature
- Proven experience hiring, motivating, and mentoring a high-performing marketing team
- Proven experience and success across all disciplines of marketing (product, branding, strategy, social media, communications, business development)
- Demonstrable experience in positioning a company in a competitive market and winning market share
Madhive
3.9 Glassdoor
Madhive is the leading independent and fully customizable ad platform built to help local media professionals reach their audiences by enabling more efficient and impactful CTV buys. As the trusted partner serving Fox, Scripps, and TV’s largest broadcasters, Madhive empowers sales teams to extend their reach into streaming and connects local advertisers with the communities they serve. Madhive’s platform provides the unique ability to reach local audiences at national scale, with premium supply partnerships and end-to-end tools for planning, targeting, and measuring full-funnel campaign outcomes. Powering campaigns for over 30,000 small and medium businesses per day, Madhive is driving the evolution of local media. To learn more, visit Madhive.com.
Founded in 2016
New York, New York, USA
461 employees (77 in marketing)
57% recommend to a friend
Traffic Signals
Monthly Visitors
15.8K
Traffic Source Mix
Search
39.7%
Direct
42.5%
Referral
13.9%
Social
2.4%
Paid
1.2%
Headcount Trend
Current headcount: ~465
Marketing Team
Marketing Team Size
42 (9% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$300M
Last Raise
$300M
Private Equity, 3 years ago
Funding History
- Jun 2023Private Equity • $300M
- Jan 2019Series Unknown
- Dec 2017Seed