4 hrs ago
Director of Marketing - SaaS Growth & Demand
Fatima Consultancy
USA (Remote)Full time$140K/yr – $160K/yr
Marketing jobs
1 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Director of Marketing - SaaS Growth & Demand
USA (Remote)
$140K/yr – $160K/yrSenior Level7+ years expFull time
Posted 4 hrs ago
Job Summary
Own and execute a SaaS marketing GTM and demand gen program to hit ARR, NRR, and churn goals while leading a remote team and collaborating across Sales, Product, CS, and Exec leadership.
- Develop and optimize go-to-market and content strategies across SEO/SEM, ABM, email, and social.
- Build and lead data-driven analytics to improve CAC, LTV, and pipeline metrics.
- Lead and mentor a remote marketing team and external partners.
Job Description
Responsibilities
- SaaS Marketing Strategy: Develop and execute comprehensive Go-To-Market (GTM) strategy aligned with ARR, NRR, and churn reduction goals.
- Demand Generation & Growth: Own lead generation engine - SEO/SEM, paid acquisition, ABM, email lifecycle, LinkedIn, and conversion rate optimization for SaaS funnel.
- Product & Content Marketing: Build SaaS content strategy (whitepapers, case studies, webinars, product videos), product launches, feature adoption, and positioning against competitors.
- Digital & Performance Marketing: Lead performance marketing, manage marketing automation (HubSpot, Marketo, Salesforce), and optimize CAC, LTV, and ROAS.
- Brand & Positioning: Build and maintain strong SaaS brand identity, messaging, and consistent positioning across all channels.
- Team Leadership: Mentor and scale remote marketing team, agencies, freelancers, and set quarterly OKRs.
- Analytics & Data: Track and report on website traffic, MQLs, SQLs, conversion rates, CAC, pipeline attribution. Make decisions based on data.
- Collaboration: Work closely with Sales (Sales Enablement), Product, Customer Success, and Executive leadership to align marketing with revenue.
- Budget Management: Own marketing budget and forecast, optimize spend for maximum ROI and efficient growth.
Requirements
- Bachelor's degree in Marketing, Business, Communications. MBA preferred.
- 7-10+ years marketing experience, with 3+ years in SaaS / B2B Tech as Marketing Manager / Director.
- Proven track record scaling SaaS from early-stage to growth: driving qualified pipeline and ARR.
- Deep expertise in SaaS marketing stack: HubSpot / Marketo / Salesforce, Google Analytics, SEMrush, LinkedIn Ads, ABM tools (6sense, Demandbase).
- Strong knowledge of SaaS metrics: MQL, SQL, CAC, LTV, Churn, NRR, Pipeline Velocity.
- Experience managing remote teams and US-based SaaS campaigns.
- Excellent analytical, storytelling, and leadership skills.
Fatima Consultancy
Fatima Consultancy acts as a coach for those who want to improve their communication skills and achieve higher personal development. In addition, Fatima Consultancy provides allround consultancy.
NLD
7 employees
Salaries
Posted range
$140K/yr – $160K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Headcount Trend
Current headcount: ~7
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.