3 weeks ago
Manager, Performance Marketing & Insights
AMC Networks
New York City, NY (Hybrid)Full time$75K/yr – $100K/yr
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Manager, Performance Marketing & Insights
New York City, NY (Hybrid)
$75K/yr – $100K/yrSenior Level5+ years expFull time
Posted 3 weeks ago
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Job Summary
Own analytics and forecasting for AMCN SVOD marketing, turning performance signals into budget shifts, content planning, and executive-ready plans.
- Analytics & Optimization: Translate performance insights into strategic recommendations in partnership with the media agency.
- Forecasting & Planning: Measure SVOD content performance and support scenario-based media planning.
- Stakeholder Alignment: Collaborate with finance, BI, and content strategy to guide reporting and audience insights.
Job Description
- Analytics and Optimizations: Provide strategic recommendation on optimizations needed, based on performance insights from internal and external reporting platforms – in partnership with the media agency
- Campaign & Platform Forecasting: Evaluate performance trends by campaign, platform, audience, and creative to support paid media planning across AMCN subscription video on demand services, detailing recommended tactics and budgets across the subscriber acquisition funnel (awareness, consideration, conversion and retention).
- Budget Shifts & Efficiency: Provide recommendation on budget shifts between platforms, campaigns, and services to maximize efficiency, engagement, and LTV.
- Forecasting & Planning: Measure the performance of content on SVODs to inform future marketing and audience strategies.
- Forecasting Support: Assist with forecasting across AMCN SVODs based on media plan recommendations including assisting with scenario analysis and forecasting to support decision making for optimal media plans.
- Strategic Planning & Investment: Support strategic planning and marketing investment planning with subscriber growth opportunities model and executive-ready presentations to summarize key findings and recommendations.
- Marketing Enablement: Work with Product/Tech, Legal and other relevant teams to ensure enablement of functions that may ease tracking, reporting, and ease of site/app entry
- Marketing Enablement: Ensure proper mapping and accuracy of overall reporting aligns with actual performance / media plans
- Marketing Enablement: Support audience strategy, alignment, optimization, and delivery to drive campaign efficiency and alignment of efforts for acquisition and retention
- Stakeholder Engagement: Work with finance, research, and BI teams on forecasting and reporting across various growth scenarios.
- Stakeholder Engagement: Support operational and executive reporting requirements for performance marketing team based on consistent metrics and KPIs across all AMCN SVODs.
- Stakeholder Engagement: Coordinate with Content Strategy to leverage content across the variety of advertising and engagement platforms and provide audience performance insights to guide nimble editorial strategies
AMC Networks
3.8 Glassdoor
AMC Networks is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world. Our distinct brands include targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC America, IFC, SundanceTV and We TV; and film distribution labels Independent Film Company (IFC) and RLJE Films. The company also operates AMC Studios, its in-house studio, production and distribution operation behind acclaimed and fan-favorite original franchises including The Walking Dead Universe and the Anne Rice Immortal Universe; and AMC Networks International, its international programming business.
Founded in 1980
New York, New York, USA
2.9K employees (746 in marketing)
74% recommend to a friend
44% CEO approval
Traffic Signals
Monthly Visitors
130.7K
Traffic Source Mix
Search
41.5%
Direct
47%
Referral
7.4%
Social
3.3%
Paid
0.5%
Headcount Trend
Current headcount: ~2.9K
Marketing Team
Marketing Team Size
522 (18% of company)
Median Career Experience
15 years
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
3
People
HR / Recruitment
Marketing Leadership
Sarah O'Dwyer Piersanti
Vice President Brand Marketing
At the company for 12 years 4 months
Charlotte Minetti
VP, Growth Marketing
At the company for 2 years 11 months
Daniel Akers
SVP Creative Marketing
At the company for 8 years 11 months
Jackie Caracciolo
Senior Vice President, Partner Marketing
At the company for 4 years 7 months
Funding
Total Funding
$1.4B
Last Raise
$400M
Post IPO Debt, 9 months ago
Funding History
- Jun 2025Post IPO Debt • $400M
- Jun 2024Post IPO Debt • $125M
- Mar 2024Post IPO Debt • $875M