3 months ago
Email Marketing Specialist
Keller Williams Realty
Austin, TX (Unknown)
All marketing roles in the US
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All marketing roles in the US
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Email Marketing Specialist
Austin, TX (Unknown)
Salary Not AvailableMid Level3+ years exp
Posted 3 months ago
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Job Summary
Drive day-to-day email marketing operations in HubSpot to execute scalable campaigns that meet KPIs.
- Own day-to-day email ops, calendar, and audience segmentation in HubSpot.
- Must-have: Minimum 3 years of specialized email marketing or digital content production experience.
- Standout: QA/process rigor and a roadmap for testing, deliverability, and optimization.
Job Description
Drive day-to-day email marketing operations in HubSpot to execute scalable campaigns that meet KPIs.
- Own day-to-day email ops, calendar, and audience segmentation in HubSpot.
- Co-manages the email send calendar to ensure consistency in cadence, strategic audience segmentation, and list health
- Executes content strategies by authoring high-conversion email copy tailored to ensure all messaging aligns with brand standards and drives specific business KPIs
- Oversees the HubSpot template library, including the maintenance of email templates and functional modules to support scaled output
- Owns the creation and refinement of visual assets (Canva) to support the specific creative and visual requirements of email campaigns
- Owns the troubleshooting and resolution of urgent email campaign issues, utilizing critical thinking to implement real-time corrections and mitigation strategies for technical errors
- Evaluates and maintains technical guidelines and process documentation to ensure operational consistency and compliance with industry standards
- Develops and executes a comprehensive testing roadmap (subject lines, CTA, layout) to continuously improve conversions
- Applies in-depth knowledge and technical guidance by analyzing and interpreting email performance data to provide actionable insights and present recommendations to leadership for growth
- Applies specialized knowledge to lead a rigorous Quality Assurance (QA) process, evaluating build accuracy, personalization tags, and rendering across a variety of email service providers
Keller Williams Realty
Keller Williams® Realty, Inc. is an Austin, Texas-based, real estate franchise company with over 78,000 real estate agents, operating in more than 695 market centers (offices) across the United States and Canada. Keller Williams Realty is currently the third-largest residential real estate company in the United States.Keller Williams Realty was founded in 1983 by Gary Keller and Joe Williams with the mission to build careers worth having, businesses worth owning and lives worth living® for its associates.
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