Own the core corporate and product communications program for a healthcare BU with ownership of clinical storytelling, multi-channel delivery, and KPI-driven campaigns.

Communications ownership: lead messaging for cardiology and related clinical areas across internal and external audiences with cross-functional Partners.
Channel, budget, and measurement: develop tactics, allocate budgets, and define success metrics for each campaign.
Content operations: coordinate creative briefs, website/SEO work, vendor management, and sales enablement assets to support product plans.

Job Description

Responsibilities

Develops corporate and product communications strategies in alignment with BU marketing goals and objectives using an integrated mix of communications channels and tactics.
Collaborates within the BU on clinical specific messaging and delivery both internally and externally with direct responsibility for an assigned area, such as radiology, cardiology, pathology PACS, etc.
Recommends communications tactics, budget allocation, and activities for the expression of approved strategies. Prepares communication project briefs outlining project's goals, scope, pertinent background information, content, creative parameters, timing, and budget.
Establishes metrics & KPI’s for success with each campaign and communications strategy.
Specializes in website optimization and user experience.
Leads SEO/GEO projects and tactics.
Manages BU advertising budget for accurate tracking including reconciliation with vendors, finance department, and additional cost centers on specific projects.
Manages areas of the portfolio for designated products such as cardiology marketing communications content, tactics and projects.
Identifies informational needs for communication tactics by working with Directors, Downstream marketing, and Product/Marketing Managers of functional groups.
Coordinates and manages creative briefings with input from appropriate parties.

Requirements

At least five years’ marketing communications or advertising experience in the healthcare space, agency and/or client-side, IT, and B-2-B space.
PACS or enterprise imaging marketing experience either in a clinical setting or within a PACS vendor marketing team.
Experience with online communications, demand generation, lead nurturing, media planning, sales enablement tools, events, and trade show marketing.
High attention to detail and project management skills with proven experience in managing projects and campaigns to successful on-time completion.
Demonstrated ability to manage a variety of assignments simultaneously.
Bachelor’s degree in journalism, marketing, communications, or advertising.
Excellent written and verbal communication skills.
Effective communication skills to work within healthcare product management, Sales and company communications to tell the clinical story.
Strong presentation and analytic skills.
Must be proficient using Microsoft Office, digital marketing, and Sales enablement tools such as Salesforce, Pardot, Showpad, etc.

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Team Size

3 (60% of company)

Median Career Experience

17 years

Median Tenure

8.9 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Chloe Michaels

Vice President Marketing

At the company for 26 years 4 months

John Blackwood

Director, Technical Marketing

At the company for 1 year 8 months

Joakeem Gaston

Junior Brand Manager

At the company for 1 year 9 months

Tracy Cook

Brand Community Manager

At the company for 2 years

Responsibilities

Develops corporate and product communications strategies in alignment with BU marketing goals and objectives using an integrated mix of communications channels and tactics.
Collaborates within the BU on clinical specific messaging and delivery both internally and externally with direct responsibility for an assigned area, such as radiology, cardiology, pathology PACS, etc.
Recommends communications tactics, budget allocation, and activities for the expression of approved strategies. Prepares communication project briefs outlining project's goals, scope, pertinent background information, content, creative parameters, timing, and budget.
Establishes metrics & KPI’s for success with each campaign and communications strategy.
Specializes in website optimization and user experience.
Leads SEO/GEO projects and tactics.
Manages BU advertising budget for accurate tracking including reconciliation with vendors, finance department, and additional cost centers on specific projects.
Manages areas of the portfolio for designated products such as cardiology marketing communications content, tactics and projects.
Identifies informational needs for communication tactics by working with Directors, Downstream marketing, and Product/Marketing Managers of functional groups.
Coordinates and manages creative briefings with input from appropriate parties.

Requirements

At least five years’ marketing communications or advertising experience in the healthcare space, agency and/or client-side, IT, and B-2-B space.
PACS or enterprise imaging marketing experience either in a clinical setting or within a PACS vendor marketing team.
Experience with online communications, demand generation, lead nurturing, media planning, sales enablement tools, events, and trade show marketing.
High attention to detail and project management skills with proven experience in managing projects and campaigns to successful on-time completion.
Demonstrated ability to manage a variety of assignments simultaneously.
Bachelor’s degree in journalism, marketing, communications, or advertising.
Excellent written and verbal communication skills.
Effective communication skills to work within healthcare product management, Sales and company communications to tell the clinical story.
Strong presentation and analytic skills.
Must be proficient using Microsoft Office, digital marketing, and Sales enablement tools such as Salesforce, Pardot, Showpad, etc.