3 days ago
Vice President, Global Brand Strategy and Marketing
Tory Burch
New York City, NY (On-site)Full time$270K/yr – $340K/yr
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Vice President, Global Brand Strategy and Marketing
New York City, NY (On-site)
$270K/yr – $340K/yrSenior LevelFull time
Posted 3 days ago
Job Summary
Own and drive Tory Burch's global brand and marketing strategy, translating vision into strategy and leading integrated campaigns with cross-functional teams.
- Owns strategic direction, operating rhythms, and cross-functional alignment
- Leads marketing effectiveness evaluation and prioritization
Job Description
Responsibilities
- In this role, you will help shape and lead Tory Burch's global brand and marketing strategy, ensuring the brand's vision, positioning, and growth priorities are translated into compelling consumer experiences across all channels and touchpoints.
- Partnering closely with the Chief Brand Officer and senior leaders across Brand, Creative, Communications, Digital, Customer Engagement, Merchandising, Regional Marketing: North America + International, E-commerce, you will shape the strategic roadmap that connects long-term brand ambitions with annual business objectives and seasonal priorities.
- As a strategic integrator to the Chief Brand Officer, you will translate global brand direction and priorities into clear enterprise-wide plans, milestones, ownership, and operating rhythms.
- You will oversee the development of integrated marketing strategies, brand storytelling platforms, seasonal campaigns, and product narratives that build cultural relevance, deepen customer engagement, and support business growth.
- By leveraging consumer insights, competitive intelligence, market trends, and performance data, you will identify opportunities to strengthen the brand's market position and continuously evolve how Tory Burch connects with consumers globally.
- You will maintain a 360-degree view of the global brand and marketing agenda, connecting priorities, dependencies, decisions, and deliverables across functions and regions.
- As a senior leader, you will provide strategic direction, priorities, and decision-making frameworks that guide organizational focus and investment, driving alignment across functions and ensuring strategic priorities are clearly articulated, socialized, and executed consistently across regions and channels.
- You will drive cross-functional accountability and follow-through, ensuring commitments progress, roadblocks are surfaced, and ownership remains clear — leading key brand and marketing operating forums when appropriate to drive progress against agreed priorities.
- The Marketing Operations team reports into this role and is responsible for translating that direction into integrated marketing calendars, planning processes, and operating rhythms — giving you both the strategic mandate and the operational infrastructure to see it through.
- You will also play a critical role in evaluating marketing effectiveness, prioritizing key initiatives, and balancing long-term brand-building with near-term business objectives.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field required.
- 12+ years of progressive experience in brand marketing, integrated marketing, marketing strategy, business operations, or related leadership roles.
- Experience partnering with C-suite executives and influencing senior stakeholders across complex, global organizations.
- Proven success defining and leading global integrated marketing strategies and campaigns from concept through execution.
- Deep expertise in modern brand storytelling across social, digital, influencer, PR, experiential, retail, and E-commerce channels.
- Strong understanding of consumer insights, cultural trends, CRM, paid media, customer lifecycle marketing, and emerging marketing technologies.
- Demonstrated ability to translate brand and business priorities into actionable plans, clear ownership, and measurable outcomes.
- Strong strategic planning, operational execution, organizational effectiveness, and project management capabilities.
- Proven success leading complex, cross-functional initiatives within a fast-paced and highly matrixed environment.
- Ability to balance creativity, brand building, consumer engagement, and commercial impact.
Preferred
- Experience within luxury, fashion, beauty, retail, lifestyle, or consumer brands strongly preferred.
- Experience working within a highly creative, global, and founder-led organization preferred.
Benefits
- We offer a generous set of benefits to help you take care of your health, create financial security, and achieve wellness in all areas of your life. Here are highlights of key benefits available to all eligible Tory Burch team members.
Tory Burch
Tory Burch is an American luxury lifestyle brand founded in New York in 2004. What began with a boutique in Manhattan and an e-commerce site has since grown into a global business with 400 stores across North America, Europe, the Middle East, Latin America, Asia and Australia. In addition, the brand is available at more than 3,000 department and specialty stores worldwide. Tory Burch started her company with a clear purpose: to build a global luxury brand and a foundation that would advance women’s economic power. Designed in her New York atelier, the collection includes ready-to-wear, handbags, shoes, accessories, beauty and home. The Foundation was established in 2009 to provide women entrepreneurs in the United States with access to capital, education and community. Tory has been recognized with numerous awards and honors, including the CFDA for Accessory Designer of the Year, WWD Women’s Designer of the Year, Harper’s Bazaar’s Designer of the Year, the Parsons School of Design’s Table Award, the Wharton School’s Jay H. Baker Retailing Center’s Retail Excellence Award, the SCAD Étoile Award, the Breast Cancer Research Foundation’s Sandra Taub Humanitarian Award, Forbes’s Most Powerful Women in the World, and Glamour’s Women of the Year. Her first book, Tory Burch In Color (Abrams, 2014), was a New York Times Best Seller, and her designs have been featured in the Metropolitan Museum of Art’s Costume Institute.
Salaries
Posted range
$270K/yr – $340K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
269 (7% of company)
Median Tenure
16.4 years
Marketing Roles Posted (Last 30 Days)
3
Funding
Last Raise
Private Equity, 13 years ago
Funding History
- Jan 2013Private Equity
Traffic Signals
Monthly Visitors
5.5M
Traffic Source Mix
Search
29.7%
Direct
60.8%
Referral
4.7%
Social
3.3%
Paid
1.3%
Headcount Trend
Current headcount: ~3.6K