7 days ago
Coordinator, Integrated Marketing - Social Media
White & Case LLP
New York City, NY (On-site)Full time$74K/yr – $110K/yr
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Coordinator, Integrated Marketing - Social Media
New York City, NY (On-site)
$74K/yr – $110K/yrMid Level3+ years expFull time
Posted 7 days ago
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Job Summary
Own and drive the firm’s social strategy execution, day-to-day channel management, and measurement, collaborating with stakeholders to translate goals into social plans and campaigns.
- Own social strategy execution and day-to-day channel management
- Partner with stakeholders to translate goals into actionable social plans and campaigns
- Leverage data, listening, and AI-enabled tools to optimize performance
Job Description
Responsibilities
- STRATEGY & STAKEHOLDER COLLABORATION - Bring strong social strategic thinking to day to day content decisions, ensuring alignment with the overarching social strategy and Firm objectives - Serve as a day to day social subject matter expert to internal stakeholders on best practices, formats and platform nuances - Partner with teams to translate campaign or practice area goals into actionable social plans - Contribute to social media trainings and POV development by sharing social best practices - Support the Executive Communications Program by drafting or refining copy, contributing to executive social calendars and assisting with social strategy needs SOCIAL CHANNEL MANAGEMENT - Manage the scheduling and publishing of content across Firm and employee advocacy programs, ensuring content is accurate, social-first, on brand and ready for go live - Support oversight of the Firm’s social channels from a maintenance perspective, monitoring comments and flags, and escalating issues or risks as needed REPORTING & INSIGHTS - Lead on cadenced and ad hoc social media reporting asks - Identify emerging trends, content performance patterns and audience behaviors and surface them as actionable insights to inform future content and campaigns CONTENT & CAMPAIGN SUPPORT - Develop and refine copy for social channels, ensuring alignment with the Firm voice - Collaborate with the creative team to adapt and optimize creative for social - Support in planning and executing social first campaigns that support larger integrated marketing efforts, including channel mix, timing, sequencing and amplification approaches TOOLS, INNOVATION & AI - Serve as an internal point person for social listening, management, and analytics tools, helping to ensure consistent use of tagging, workflows and best practices - Identify practical opportunities to incorporate AI tools into social workflow - Maintain and refine social calendars, ensuring content is timely, strategic and coordinated with broader marketing and communications efforts - Execute on social listening asks and synthesize findings into clear observations - Support strategic use of the Firm’s employee advocacy tool by coordinating content selection and publication to the platform
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Requirements
- 3–5 years of experience in social media, digital marketing or a related field, preferably in a professional services or B2B environment
- Demonstrated experience managing or supporting corporate social media channels and content calendars
- Has a strong understanding of social media algorithms, audience behaviors, and what “social-first” looks like
- Knowledge of social listening and familiarity with social media management platforms; interest in leveraging AI tools to enhance efficiency and output
- Strong writing and editing skills, with the ability to adapt tone and message for different platforms and audiences
- Comfort working with data and analytics tools to derive insights and inform recommendations
- Experience collaborating with creative, marketing and business stakeholders
Benefits
- White & Case offers a comprehensive suite of benefit programs to all eligible employees, including medical, dental, and vision insurance, life and disability coverage, 401(k) retirement savings, vacation time, and leave programs (including parental leave). Exempt roles are also performance bonus eligible.
White & Case LLP
3.9 Glassdoor
White & Case is a global law firm with longstanding offices in the markets that matter today. Our on-the-ground experience, our cross-border integration and our depth of local, US and English-qualified lawyers help our clients work with confidence in any one market or across many. We guide our clients through difficult issues, bringing our insight and judgment to each situation. Our innovative approaches create original solutions to our clients’ most complex domestic and multijurisdictional deals and disputes.By thinking on behalf of our clients every day, we anticipate what they want, provide what they need and build lasting relationships. We do what it takes to help our clients achieve their ambitions.Engaging with White & Case on LinkedIn: https://www.whitecase.com/privacy-policyAttorney Advertising. Prior results do not guarantee a similar outcome.
Founded in 1901
New York, New York, USA
8K employees (219 in marketing)
76% recommend to a friend
98% CEO approval
Traffic Signals
Monthly Visitors
394.7K
Traffic Source Mix
Search
55.3%
Direct
35.9%
Referral
6.4%
Social
1.5%
Paid
0.7%
Headcount Trend
Current headcount: ~8K
Marketing Team
Marketing Team Size
144 (2% of company)
Marketing Roles Posted (Last 30 Days)
3