Responsibilities

• The Director, Brand Strategy & Partnerships leads the development, governance, and activation of the LifeStance Health brand across enterprise audiences, markets, partnerships, and growth priorities. This role is responsible for strengthening how LifeStance shows up with patients, clinicians, teammates, referral partners, recruits, business partners, and external stakeholders by building a clear, differentiated, and scalable brand platform.
• This leader will serve as a senior strategic partner across the organization, translating enterprise priorities into brand strategies, creative systems, partnership opportunities, and activation plans that build awareness, trust, preference, and long-term affinity.
• The role oversees brand governance, creative services, branded partnerships, sponsorship strategy, and cross-functional brand activation, ensuring LifeStance presents a consistent, credible, and compelling brand experience across every touchpoint.
• Lead the development and evolution of LifeStance’s enterprise brand strategy, positioning, narrative, and messaging architecture.
• Translate business priorities into brand strategies that support consumer growth, clinician relevance, referral confidence, recruiting, business development, reputation, and stakeholder trust.
• Ensure the LifeStance brand reflects the company’s long-term vision, growth strategy, care model, and role in the outpatient mental health category.
• Partner with marketing, clinical, operations, people, business development, M&A, and executive stakeholders to ensure brand strategy is embedded across enterprise initiatives.
• Develop audience-specific brand strategies for patients, clinicians, teammates, referral partners, recruits, payors, community partners, and external stakeholders.
• Own enterprise brand governance, standards, and usage across internal and external channels.
• Develop and maintain brand guidelines, messaging frameworks, visual and verbal identity standards, and brand decision-making processes.

Requirements

• 10+ years of experience in brand strategy, brand management, integrated marketing, creative strategy, or brand experience.
• Experience leading enterprise brand strategy in a complex, multi-site, multi-market, or matrixed organization.
• Qualified candidates must be legally authorized to be employed in the United States
• LifeStance is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability, or any other legally protected status.
• Demonstrates awareness, inclusivity, sensitivity, humility, and experience in working with individuals from diverse ethnic backgrounds, socioeconomic statuses, sexual orientations, gender identities, and other various aspects of culture.

Preferred

• Healthcare, behavioral health, consumer health, retail health, or similarly regulated category experience strongly preferred.
• Demonstrated ability to build and govern brand systems across multiple audiences, channels, markets, and stakeholders.
• Experience managing creative teams, agencies, production partners, or cross-functional creative workflows.
• Experience developing or activating strategic partnerships, sponsorships, or branded collaborations.
• Strong executive communication skills with the ability to influence senior stakeholders and translate strategy into clear recommendations.
• Proven ability to balance strategic vision with operational execution.
• Strong understanding of consumer behavior, brand health, reputation, content strategy, digital experience, and integrated campaign development.
• Ability to operate in a fast-paced, growth-oriented environment with evolving priorities.
• Strategic thinker with strong business acumen and enterprise orientation.
• Deeply collaborative, with the ability to influence across functions without direct authority.

Benefits

• Benefits As a full-time employee of LifeStance Health, the following benefits are offered: medical, dental, vision, AD&D, short and long-term disability, and life insurance. Additional benefits include a 401k retirement savings with employer match, paid parental leave, paid time off, holiday pay and an Employee Assistance Program.