5 weeks ago
Senior Digital Marketing Specialist
Composites One
Schaumburg, IL (Remote)Full time$100K/yr – $115K/yr
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Senior Digital Marketing Specialist
Schaumburg, IL (Remote)
$100K/yr – $115K/yrSenior Level7+ years expFull time
Posted 5 weeks ago
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Job Summary
Own multi channel demand generation and the analytics backbone that ties ads, content, SEO, and automation to pipeline growth.
- Growth ownership: drive Google Ads and LinkedIn Ads with a partner, optimize budgets, and ramp MQLs and pipeline.
- Analytics and ops: maintain data hygiene, dashboards, attribution, and GA4/HubSpot reporting to guide monthly decisions.
- Content and SEO alignment: collaborate on gated offers, SEO strategy, and AI-assisted content workflows to feed demand and improve lead quality.
Job Description
Responsibilities
- Build, execute, and optimize multi-channel demand generation campaigns across SEM, paid social, and content distribution
- Own end-to-end management of Google Ads and partner with the Marketing Communication Specialist on LinkedIn Ads strategy, execution, budget allocation, and optimization
- Drive growth in MQLs, marketing-influenced pipeline, and cost-per-lead efficiency
- Partner with Sales to improve lead handoff quality, scoring accuracy, and conversion rates
- Collaborate with the Marketing Communication Specialist to develop gated content and lead gen offers that support pipeline targets
- Own SEO strategy, including keyword research, on-page optimization, and content gap analysis
- Partner with agency resources to build and manage the organic content calendar, including blogs, long-form guides, and educational content aligned to search intent and the buyer journey
- Improve organic traffic, search rankings, content engagement, time on site, conversion rates, and bounce rate
- Maintain and elevate the quality of website marketing content
- Own and execute a bi-annual website content audit to ensure pages are accurate, current, and aligned with SEO and messaging standards; implement revisions as needed
Requirements
- Minimum of 7 years of digital marketing, demand generation, or e-commerce experience
- Bachelor’s degree in Marketing, Business, or a related field; an equivalent combination of education, training, and experience may be substituted
- Proficiency in HubSpot, GA4, Google Ads, LinkedIn Ads, SEO tools, and CMS platforms
- Experience managing multi-channel demand generation campaigns and paid media budgets
- Strong understanding of SEO strategy, content marketing, and the B2B buyer journey
- Ability to analyze performance data and translate it into clear, actionable recommendations
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) and experience working in a Windows environment
- This role offers flexibility in work location. Candidates may be based on-site, in a hybrid arrangement, or fully remote, depending on individual circumstances and business needs.
- Up to 10% domestic travel may be required for meetings, training, team collaboration, and other business-related needs, including occasional visits to our corporate office in Schaumburg, IL, and other company locations.
Benefits
- Explore our comprehensive health, retirement, wellness, and professional growth programs in detail here .
Composites One
As the premier distributor and leading supplier of composite and high-performance materials, thousands of customers rely on Composites One every day. Composite part manufacturers know that we are right there with them when they need to produce efficient, quality parts. We support our customers with:• Unparalleled expansive product line• Streamlined material selection• Customer-facing technical product and process expertise• Innovative supply chain solutions We pride ourselves on being innovative and dependable and go above and beyond to ensure Composites One customers achieve their desired results. Innovative. Dependable. Results. It's the Composites One Difference.
Traffic Signals
Monthly Visitors
17.6K
Monthly Google Ads Budget
$3K
Traffic Source Mix
Search
45.7%
Direct
40.8%
Referral
6.8%
Social
5.4%
Paid
1.2%
Headcount Trend
Current headcount: ~677
Marketing Team
Marketing Team Size
11 (2% of company)
Marketing Roles Posted (Last 30 Days)
1