6 months ago
Director, Social Commerce
Mindgruve
San Diego, CA (On-site)Full time$120K/yr – $140K/yr
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Director, Social Commerce
San Diego, CA (On-site)
$120K/yr – $140K/yrDirector/Executive10+ years expFull time
Posted 6 months ago
Job Summary
The role centers on leading TikTok Commerce in the U.S., shaping Mindgruve’s social commerce vision, and driving cross-functional collaboration to scale GMV across client portfolios. It emphasizes leadership, partner management, and ensuring compliant, data-driven strategies. The position requires travel and a strong track record in social commerce, especially on TikTok. The role also focuses on building processes for affiliates, creators, and live commerce.
Job Description
Responsibilities
- Lead senior relationship with TikTok Commerce U.S.
- Present performance results and strategic recommendations to senior client stakeholders
- Define and evolve Mindgruve’s U.S. social commerce vision, roadmap, and go-to-market strategy
- Secure access to platform programs, betas, and category initiatives
- Represent the agency in industry and platform forums
- Identify upsell and cross-sell opportunities across existing accounts
- Monitor industry trends, regulatory changes, and competitive landscape
- Travel is required for this role, approximately 20% each year
- Hire and lead a high-performing U.S. social commerce practice
- Oversee TikTok Shops and store management internally
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications or another related field
- 10+ years in a marketing agency environment
- 5+ years of experience in Social Commerce, Digital Marketing, E-commerce, or Paid Media
- Minimum 2 years of hands-on social commerce or TikTok Commerce experience
- Strong experience nurturing affiliate relationships across LTK, ShopMy, and TikTok Shop
- Proven experience scaling brands on TikTok (health, FMCG, CPG, fashion preferred)
- Demonstrated success launching or expanding brands into new markets
- Strong understanding of organic + paid TikTok growth strategies
- Experience managing P&L responsibility or revenue targets
- Experience hiring and building teams
Preferred
- Former TikTok Commerce partnerships/category or agency growth lead (preferred)
- Experience managing multi-brand GMV portfolios (preferred)
- Retail media + social commerce integration experience preferred
- Bilingual in Spanish and/or Portuguese (bonus points)
- Existing network of 20+ creators you can activate immediately
Benefits
- medical insurance, dental insurance, and vision insurance
- a flexible spending account
- voluntary life and accident plans
- a 401(k) retirement plan with matching
- six office locations in the US: San Diego, California, Los Angeles, California, Covington, Kentucky, Denver, Colorado, Nashville, Tennessee and Charleston, South Carolina
Mindgruve
We are a modern media, commerce, and data technology company comprised of strategists, creatives, media and commerce experts, data scientists, and engineers driven by one common purpose — to accelerate business growth through data-driven marketing, creative, and commerce. With over 400 experts worldwide, our teams deliver full-funnel, predictive marketing solutions for global brands.
Salaries
Posted range
$120K/yr – $140K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
109 (29% of company)
Median Career Experience
9 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
11.2K
Traffic Source Mix
Search
33.1%
Direct
49.5%
Referral
7.6%
Social
8.1%
Paid
1.2%
Headcount Trend
Current headcount: ~385