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Marketing jobs

4 marketing jobs

4 hrs ago

Manager, CRM

LVMH Perfumes & Cosmetics

New York City, NY (On-site)Full time$100K/yr – $140K/yr

8 days ago

Manager, Email & SMS Marketing

LVMH Perfumes & Cosmetics

New York City, NY (On-site)Full time$100K/yr – $135K/yr

11 days ago

Manager, Omnichannel Trade Marketing - Ulta

LVMH Perfumes & Cosmetics

New York City, NY (On-site)Full time$110K/yr – $150K/yr

5 months ago

PR Intern

LVMH Perfumes & Cosmetics

Michigan, USA (On-site)Internship

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LVMH Perfumes & Cosmetics

Manager, CRM

New York City, NY (On-site)

$100K/yr – $140K/yrManager5+ years expFull time

Posted 4 hrs ago

Job Summary

Own end-to-end CRM campaigns and data-driven optimization across emails, SMS and clienteling, driving acquisition, engagement and retention.

Lead multi-channel CRM plan from design to launch
Collaborate with Central CRM and US teams
Analyze performance and run A/B tests

Job Description

Responsibilities

Define the CRM Communication Plan – including Email, SMS and Clienteling, for one-shot and triggered campaigns – covering Masterclass, Marketing, Loyalty, Event Content – to drive member acquisition, repeat purchase, engagement and retention.
Use segmentation and targeting strategies, as well as personalization content to create effective communication: client tier, client and purchase behavior, category affinity, intention to purchase etc.
Partner with Central CRM teams to adapt international CRM guidelines to the specificities of the US market.
Manage the end-to-end CRM communications (Emails, SMS, Clienteling, One-shot & Triggers), from design to launch - preparation of the CRM plan, campaign briefing and follow-up with creatives and copyrighters, validation with US & HQ partner, proposing target audience, configuring campaigns, running proofs, scheduling campaigns and conducting post-campaign reporting.
Lead continuous improvement of the CRM campaigns with data insights, data use-case and data products, as well as personalized content. Run A/B Test and Innovation Program, measure performances, continuously improve and optimize the communication engagement and effectiveness metrics.
Manage the end-to-end technical configuration of CRM workflows and customer journeys within the marketing automation platform – from one-shot communications to triggered communications via Emails, SMS, Clienteling.
Ensure the daily monitoring and deployment of the triggered campaigns and apply the first troubleshoot actions to fix any issue. Work hand in hand with IT Team to build complex triggered campaigns and fix any technical issue impacting the delivery of the communications.
Manage complex workflow to ensure effectiveness of the target and data, as well as supporting the portfolio assignment.
Build and maintain campaigns dashboards to track key KPIS: volume, click rate, revenue, order, AOV, session, conversion rate and ROAS.
Track A/B Test performances, share results with CRM & Content Team, and incorporate learning into the upcoming plan: heat mapping of the email, click rate, revenue and conversion rate.

Requirements

Bachelor’s degree in Marketing, Business, or related fields
5-7 years of experience in CRM, Lifecycle Marketing, Digital Marketing, Customer Engagement, preferably within luxury retail, beauty, fashion, or premium consumer brands.
Proven experience leading CRM plans and execution across email, SMS, clienteling, loyalty, personalization, and customer lifecycle programs.
Strong logic spirit and operational execution is essential, hands-on experience with CRM tools such as Adobe Campaign, Salesforce Marketing Cloud or equivalent is preferred.
Highly organized — be able to manage multiple initiatives simultaneously, stay flexible, agile, and best partner, meet deadlines and ensure communication deployment accordingly.
Detail-oriented, proactive, and comfortable operating in a fast-paced, matrixed organization
Clear understanding of CRM platforms, marketing automation, customer segmentation, and omnichannel marketing.
Experience partnering with Analytics, Product, Technology, and Retail organizations to deliver client-centric initiatives.
Strong analytical mindset with the ability to translate complex data into business strategy.
Excellent communication, presentation, and leadership skills.

Preferred

Hands-on experience with CRM tools such as Adobe Campaign, Salesforce Marketing Cloud or equivalent is preferred.

LVMH Perfumes & Cosmetics

LVMH’s Perfumes & Cosmetics activities benefit from exceptional dynamism that relies on both the longevity and development of key lines, and on the boldness of new creations. The brands cultivate what makes them unique and is guaranteed to make them stand out for their devotees in a highly competitive global market. The success of the Perfumes & Cosmetics division depends on finding the right balance between major historic Houses such as Parfums Christian Dior, Parfums Givenchy and Guerlain, and young brands with strong potential like Benefit Cosmetics, Fresh and Make Up For Ever... All are driven by the same values: a quest for excellence, creativity, innovation and perfect mastery of their image.

3.3K employees (447 in marketing)

www.lvmh.com/houses/perfumes-cosmetics

Salaries

Posted range

$100K/yr – $140K/yr

Taken straight from the job posting.

See all LVMH Perfumes & Cosmetics salaries

Marketing Team

Marketing Team Size

389 (12% of company)

Median Career Experience

14 years

Median Tenure

7.6 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Vivianna Blanch

Senior Vice President- US Marketing & International Liasion- Benefit Cosmetics

At the company for 2 years 10 months

Elsa Yiu

Vice President of Overseas Marketing

At the company for 12 years 5 months

Jessica Fang

Marketing Director

At the company for 3 years 1 month

Tina Koo

Senior Director, Global Ops Marketing / Go-To-Market Strategy, FRESH

At the company for 2 years 9 months

Traffic Signals

Monthly Visitors

1.3M

Traffic Source Mix

37.5%

Direct

39.2%

Referral

18%

Social

4.2%

Paid

0.8%

Headcount Trend

Current headcount: ~3.3K

Links

www.lvmh.com/houses/perfumes-cosmetics

Responsibilities

Define the CRM Communication Plan – including Email, SMS and Clienteling, for one-shot and triggered campaigns – covering Masterclass, Marketing, Loyalty, Event Content – to drive member acquisition, repeat purchase, engagement and retention.
Use segmentation and targeting strategies, as well as personalization content to create effective communication: client tier, client and purchase behavior, category affinity, intention to purchase etc.
Partner with Central CRM teams to adapt international CRM guidelines to the specificities of the US market.
Manage the end-to-end CRM communications (Emails, SMS, Clienteling, One-shot & Triggers), from design to launch - preparation of the CRM plan, campaign briefing and follow-up with creatives and copyrighters, validation with US & HQ partner, proposing target audience, configuring campaigns, running proofs, scheduling campaigns and conducting post-campaign reporting.
Lead continuous improvement of the CRM campaigns with data insights, data use-case and data products, as well as personalized content. Run A/B Test and Innovation Program, measure performances, continuously improve and optimize the communication engagement and effectiveness metrics.
Manage the end-to-end technical configuration of CRM workflows and customer journeys within the marketing automation platform – from one-shot communications to triggered communications via Emails, SMS, Clienteling.
Ensure the daily monitoring and deployment of the triggered campaigns and apply the first troubleshoot actions to fix any issue. Work hand in hand with IT Team to build complex triggered campaigns and fix any technical issue impacting the delivery of the communications.
Manage complex workflow to ensure effectiveness of the target and data, as well as supporting the portfolio assignment.
Build and maintain campaigns dashboards to track key KPIS: volume, click rate, revenue, order, AOV, session, conversion rate and ROAS.
Track A/B Test performances, share results with CRM & Content Team, and incorporate learning into the upcoming plan: heat mapping of the email, click rate, revenue and conversion rate.

Requirements

Bachelor’s degree in Marketing, Business, or related fields
5-7 years of experience in CRM, Lifecycle Marketing, Digital Marketing, Customer Engagement, preferably within luxury retail, beauty, fashion, or premium consumer brands.
Proven experience leading CRM plans and execution across email, SMS, clienteling, loyalty, personalization, and customer lifecycle programs.
Strong logic spirit and operational execution is essential, hands-on experience with CRM tools such as Adobe Campaign, Salesforce Marketing Cloud or equivalent is preferred.
Highly organized — be able to manage multiple initiatives simultaneously, stay flexible, agile, and best partner, meet deadlines and ensure communication deployment accordingly.
Detail-oriented, proactive, and comfortable operating in a fast-paced, matrixed organization
Clear understanding of CRM platforms, marketing automation, customer segmentation, and omnichannel marketing.
Experience partnering with Analytics, Product, Technology, and Retail organizations to deliver client-centric initiatives.
Strong analytical mindset with the ability to translate complex data into business strategy.
Excellent communication, presentation, and leadership skills.

Preferred

Hands-on experience with CRM tools such as Adobe Campaign, Salesforce Marketing Cloud or equivalent is preferred.