Own delivery communications, training materials, and field customization across franchise organizations.
Must-have: Three to five years in marketing/analysis with project and budget management.
Standout: Multi-million-dollar WNAP budget management and cross-functional collaboration with finance.

Job Description

Responsibilities

Delivery Communications & Training: Leads efforts to revamp delivery-related communications, analyses, and educational resources by updating training materials and partnering with field teams to customize content for individual franchise organizations, recognizing the regional nature of delivery operations
External Delivery Marketing: Supports delivery campaign creative development of national and local third-party and first-party delivery marketing programs, inclusive of creative evaluation and execution, recaps and overall program evaluation and future planning.
Operational Reporting & Growth Strategy Partnership: Generates and analyze monthly delivery performance reports to identify trends at the franchise, DMA, and site-level. Collaborate with field teams to implement targeted improvement initiatives that directly improve customer satisfaction
Budget Management: Supports multi-million-dollar WNAP budget management for delivery marketing, processes invoices and meets with finance partners quarterly to discuss budget goals and tracking.

The Wendy's Company

Wendy's was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business on the premise, “Quality Is Our Recipe®”, which remains the guidepost of the Wendy's system. Wendy's is best known for its made-to-order square hamburgers, using fresh, never frozen beef*, freshly-prepared salads, and other signature items like chili, baked potatoes and the Frosty® dessert. The Wendy's Company (Nasdaq: WEN) is committed to doing the right thing and making a positive difference in the lives of others. This is most visible through the Company's support of the Dave Thomas Foundation for Adoption® and its signature Wendy's Wonderful Kids® program, which seeks to find a loving, forever home for every child in the North American foster care system. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand. For details on franchising, connect with us at www.wendys.com/franchising.Visit www.wendys.com and www.squaredealblog.com for more information and connect with us on X and Instagram using @wendys, and on Facebook at www.facebook.com/wendys. *Fresh beef available in the contiguous U.S., Alaska, and Canada.

Founded in 1969

Dublin, Ohio, USA

70K employees (1,950 in marketing)

www.wendys.com

Traffic Signals

Monthly Visitors

4.6M

Monthly Google Ads Budget

$149.8K

Traffic Source Mix

63.3%

Direct

30.3%

Referral

4.5%

Social

0.9%

Paid

Headcount Trend

Current headcount: ~69.7K

Marketing Team

Marketing Team Size

251 (0% of company)

Median Career Experience

13 years

Median Tenure

5.4 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Lindsay Radkoski

Chief Marketing Officer, U.S.

At the company for 14 years 9 months

Lindsey Lorenz

Vice President, Brand Marketing

At the company for 12 years 3 months

Russ Mischner

VP, Integrated Marketing

At the company for 1 year 8 months

Whitney Gretz

VP of Digital Marketing

At the company for 3 years 7 months

Funding

Last Raise

Private Equity, 20 years ago

Funding History

Jun 2006
Private Equity

Recent News

The Wendy’s Company is recruiting new franchisees in Mexico

Oct 13, 2025 • Nation’s Restaurant News

$20M CapEx Cut: Wendy's Launches Project Fresh to Revitalize Brand, Reallocate Capital and Boost U.S. AUV

Oct 9, 2025 • Stock Titan

THE WENDY'S COMPANY LAUNCHES "PROJECT FRESH," A STRATEGIC PLAN TO DRIVE GROWTH AND ENHANCE VALUE CREATION

Oct 9, 2025 • PR Newswire

Responsibilities

Delivery Communications & Training: Leads efforts to revamp delivery-related communications, analyses, and educational resources by updating training materials and partnering with field teams to customize content for individual franchise organizations, recognizing the regional nature of delivery operations
External Delivery Marketing: Supports delivery campaign creative development of national and local third-party and first-party delivery marketing programs, inclusive of creative evaluation and execution, recaps and overall program evaluation and future planning.
Operational Reporting & Growth Strategy Partnership: Generates and analyze monthly delivery performance reports to identify trends at the franchise, DMA, and site-level. Collaborate with field teams to implement targeted improvement initiatives that directly improve customer satisfaction
Budget Management: Supports multi-million-dollar WNAP budget management for delivery marketing, processes invoices and meets with finance partners quarterly to discuss budget goals and tracking.