Own email and website experience execution, turning lifecycle data into actionable optimizations across B2C/B2B campaigns and cross-functional programs.

Email Marketing & Lifecycle: Build, deploy, and optimize email programs in HubSpot, Mailchimp, and Salesforce Marketing Cloud with segmentation, personalization, calendar maintenance, and performance reviews.
Website Experience & CRO: Implement Shopify updates, landing pages, content changes, and CRO tests, plus maintain WTB listings and retailer tracking.
Cross-Functional Delivery: Align email/web deliverables with paid media and brand, document processes, and flag inefficiencies in martech workflows.

Job Description

Responsibilities

Email Marketing: Build, deploy, and optimize email campaigns across B2C and B2B programs in HubSpot, Mailchimp, and Salesforce Marketing Cloud.
Email Marketing: Execute segmentation and personalization within established lifecycle frameworks.
Email Marketing: Maintain and update the email calendar across brand, e-commerce, and B2B programs.
Email Marketing: Monitor email deliverability, maintain list hygiene, and flag compliance issues.
Email Marketing: Pull and compile campaign performance reports; surface insights and optimization recommendations to manager.
Email Marketing: Support testing initiatives including A/B and subject line tests.
Website & Digital Experience: Execute website updates, landing page builds, and content changes in Shopify with potential to contribute to full site builds
Website & Digital Experience: Support conversion rate optimization efforts through testing and content updates.
Website & Digital Experience: Maintain where-to-buy (WTB) listings and retailer traffic tracking.
Website & Digital Experience: Drive Conversion Rate Optimization across direct-to-consumer & WTB
Website & Digital Experience: Execute QR code requests and ensure UTM/tracking parameters are applied consistently.

Cross-Functional Execution: Coordinate with developers and vendors on discrete web tasks and enhancements.
Cross-Functional Execution: Support campaign integration by executing email and web deliverables in coordination with paid media and brand teams.
Cross-Functional Execution: Execute paid search, digital display, and print advertising campaigns
Cross-Functional Execution: Maintain documentation and process standards established by the manager.
Cross-Functional Execution: Assist in evaluating marketing technology workflows and flagging inefficiencies.
Cross-Functional Execution: Other duties as assigned.

The Hillman Group, Inc.

The Hillman Group, Inc. is an electrical/electronic manufacturing company based out of 10590 Hamilton Avenue, Cincinnati, Ohio, United States.

Cincinnati, Ohio, USA

117 employees (6 in marketing)

hillmanremotes.com

Headcount Trend

Current headcount: ~117

Marketing Team

Marketing Team Size

5 (4% of company)

Median Career Experience

21.5 years

Median Tenure

13.2 years

People

Marketing Leadership

Matt Gay

Group Manager, Channel Marketing

At the company for 17 years 10 months

Stacey Ricards

Senior Digital Marketing Manager - Robotic Digital Solutions

At the company for 8 years 7 months

Responsibilities

Email Marketing: Build, deploy, and optimize email campaigns across B2C and B2B programs in HubSpot, Mailchimp, and Salesforce Marketing Cloud.
Email Marketing: Execute segmentation and personalization within established lifecycle frameworks.
Email Marketing: Maintain and update the email calendar across brand, e-commerce, and B2B programs.
Email Marketing: Monitor email deliverability, maintain list hygiene, and flag compliance issues.
Email Marketing: Pull and compile campaign performance reports; surface insights and optimization recommendations to manager.
Email Marketing: Support testing initiatives including A/B and subject line tests.
Website & Digital Experience: Execute website updates, landing page builds, and content changes in Shopify with potential to contribute to full site builds
Website & Digital Experience: Support conversion rate optimization efforts through testing and content updates.
Website & Digital Experience: Maintain where-to-buy (WTB) listings and retailer traffic tracking.
Website & Digital Experience: Drive Conversion Rate Optimization across direct-to-consumer & WTB
Website & Digital Experience: Execute QR code requests and ensure UTM/tracking parameters are applied consistently.

Cross-Functional Execution: Coordinate with developers and vendors on discrete web tasks and enhancements.
Cross-Functional Execution: Support campaign integration by executing email and web deliverables in coordination with paid media and brand teams.
Cross-Functional Execution: Execute paid search, digital display, and print advertising campaigns
Cross-Functional Execution: Maintain documentation and process standards established by the manager.
Cross-Functional Execution: Assist in evaluating marketing technology workflows and flagging inefficiencies.
Cross-Functional Execution: Other duties as assigned.