9 days ago
FIELD MARKETING ASSOCIATE MANAGER
El Pollo Loco
Costa Mesa, CA (Unknown)Full time$71K/yr – $80K/yr
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FIELD MARKETING ASSOCIATE MANAGER
Costa Mesa, CA (Unknown)
$71K/yr – $80K/yrMid Level3+ years expFull time
Posted 9 days ago
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Job Summary
Own the Texas field marketing footprint by leading in-market store marketing, catering, and community programs, while building strong operator partnerships and delivering real-time market insights across the region.
- Lead local store marketing campaigns, catering outreach, and community give-back programs.
- Strengthen in-market operator relationships and conduct regular restaurant visits to execute plans.
- Provide on-the-ground market insights and support for field marketing initiatives across Texas.
Job Description
Responsibilities
- Strategize and lead local store marketing campaigns, promotions, and programs in-market to drive sales, traffic, and brand awareness.
- Lead catering outreach and execution to drive incremental sales at franchise and company restaurants.
- Lead fundraiser and community give-back program execution at the local level, building programs that support restaurant sales and community goodwill.
- Execute on-site LSM tactics, including local activations, sponsorships, and community engagement events.
- Proactively identify underperforming stores or missed opportunities and lead corrective marketing plans with operators.
- Maintain deep, up-to-date knowledge of the Texas market landscape, competitive dynamics, and local trends to guide Operator marketing strategy.
- Provide hands-on troubleshooting and support for Operators executing LSM programs.
- Strategize and build in-market relationships with operators (company and franchise) across the Texas region, aligning them around local marketing priorities and establishing strong, trust-based partnerships.
- Lead regular in-person visits with franchise and company restaurants, executing local marketing plans and identifying opportunities.
- Establish brand presence at grand opening and community events throughout the region, building relationships with local media and community leaders to strengthen brand visibility.
Requirements
- Must be based in Dallas and able to travel extensively across Texas
- Bachelor's degree in Marketing, Communications, Business, or related field preferred.
- 1–3 years of marketing, field marketing, or franchise relations experience, ideally within food service, retail, or consumer-facing brands.
- Experience working directly with franchisees or independent business owners is a plus.
- Comfortable spending the majority of work time in the field and traveling regularly across the Texas market.
- Strong interpersonal and relationship-building skills, with the ability to build trust with franchise partners.
- Self-directed and able to manage time and priorities independently while working remotely from the field.
- Strong written communication skills, with the ability to provide clear, timely recaps and manage regular email correspondence.
- Comfortable representing the brand at community events, grand openings, and franchisee meetings.
- Valid driver's license and reliable transportation required.
Benefits
- STRONG office culture recognized as a Great Place to Work® and driven by our core values: Simple. Together. Relentless. Ownership. Nimble. Growth
- Career growth opportunities
- Competitive pay and bonus potential
- Medical + Dental + Vision Insurance + HSA Savings Account
- 401(K) Retirement Plan with company match and immediate vesting
- Paid Vacation + Sick Pay + 12 Paid Holidays
- Employee Assistance Program
- Free El Pollo Loco food + restaurant discounts
- PerkSpot discounts program
El Pollo Loco
In 1980 the first American El Pollo Loco opened on Alvarado Street in Los Angeles, quickly becoming a destination for the best citrus-marinated, fire-grilled pollo in town. Over the past four decades, El Pollo Loco has grown into more than 490 restaurants across 6 states becoming an L.A. mainstay and cultural benchmark along the way. And today, we continue to work just as hard to always provide customers with fresh and innovative L.A. Mex from our famous family dinners to Mexican entrees.
Recent Ads
Traffic Signals
Monthly Visitors
578.9K
Monthly Google Ads Budget
$73K
Traffic Source Mix
Search
61.7%
Direct
33%
Referral
4.1%
Social
0.5%
Paid
0.7%
Headcount Trend
Current headcount: ~3.7K
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$59.7M
Last Raise
$14.7M
Post IPO Secondary, 12 months ago
Funding History
- May 2025Post IPO Secondary • $14.7M
- Dec 2007Private Equity • $45M