Own SEM campaigns across markets and verticals with measurable performance.
Must-have: 3+ years of holistic SEM management and Google/Microsoft Ads certifications.
Standout: Experience with Adobe Advertising and cross‑team collaboration.

Job Description

Responsibilities

Execute end‑to‑end search engine marketing strategies and campaigns , partnering with the SEM Operations team and broader digital marketing group.
Develop and test SEM elements—including ad copy—across multiple markets and verticals.
Lead keyword research and strategy (paid and organic), coordinating with internal teams, agencies, and vendors.
Perform ongoing account maintenance, including keyword optimization, targeting updates, and bid/budget adjustments using both manual approaches and AI‑driven tools such as Adobe Advertising and Google Ads .
Analyze campaign performance, identify trends, and deliver strategic recommendations to optimize spend and conversion performance.
Prepare and present campaign performance updates and insights to business line leaders and internal stakeholders.
Respond to time‑sensitive requests from business leaders, providing critical analysis, solutions, and recommendations with strong follow‑through.
Communicate key marketing objectives and insights to in‑house and external creative teams and e‑business partners.
Manage and traffic all SEM marketing jobs, ensuring projects are completed on time, within scope, and cost‑effectively.
Monitor the competitive landscape and customer behavior to help business lines understand and strengthen their market position.
Partner with marketing and business leaders to define creative strategies and success metrics.

Requirements

Bachelor’s degree in Marketing or a related field required , or
6–8 years of additional relevant experience in lieu of a degree
3+ years of holistic SEM management experience (agency or in‑house) required
1+ year of experience with Adobe Advertising preferred
Google Ads Certification required
Microsoft Ads Certification required

Benefits

AAA Northeast is proud of its diverse and inclusive culture, built on the talents, skills, and passions of our employees.
We’re an equal opportunity employer and do not discriminate in recruiting, hiring, or promotion based on race, color, religion, national origin, sex, age, sexual orientation, veteran status, gender identity or expression, disability, genetic information, marital status, pregnancy, or any other protected status.
We believe we do our best work when our team members can bring their whole selves to work and we thrive because of it.

AAA Northeast

With a legacy deeply etched in over a century of dedicated service, AAA Northeast delivers legendary services and trusted advice, allowing members and their families to enjoy the peace of mind that membership provides. In addition to world-class roadside assistance, members have access to a range of specialized products, including auto, home and life insurance; a full-service travel agency; competitive rates on auto loans, mortgages and student loans; exclusive discounts on everyday purchases and driver training programs that create lifelong safe drivers. As a fierce advocate for traffic safety since our inception, we put our members' well-being at the center of everything we do. We take pride in ensuring that wherever the road leads, members can confidently live life the way they want, knowing we'll be there when they need us. AAA Northeast serves over 6 million members in Connecticut, Massachusetts, New Hampshire, New Jersey, New York and Rhode Island. Discover more at AAA.com.NMLS 179871 MORTGAGE BROKER ONLY, NOT A MORTGAGE LENDER OR CORRESPONDENT LENDER. "We arrange but do not make loans."

Providence, Rhode Island, USA

2K employees (113 in marketing)

www.aaa.com

Traffic Signals

Monthly Visitors

16.3M

Monthly Google Ads Budget

$17.2M

Traffic Source Mix

39.2%

Direct

53.3%

Referral

5.7%

Social

0.4%

Paid

1.2%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size

95 (5% of company)

Recent News

AAA: Northeast pump prices continue their seasonal slide

Oct 15, 2025 • Westerly Sun

Fatal pedestrian crashes up sharply in Mass. last year, AAA says

Oct 9, 2025 • The Boston Globe

Celebrating Hispanic Heritage Month with AAA Northeast: Top Travel Destinations for Hispanic Travelers

Oct 8, 2025 • PIX11

Responsibilities

Execute end‑to‑end search engine marketing strategies and campaigns , partnering with the SEM Operations team and broader digital marketing group.
Develop and test SEM elements—including ad copy—across multiple markets and verticals.
Lead keyword research and strategy (paid and organic), coordinating with internal teams, agencies, and vendors.
Perform ongoing account maintenance, including keyword optimization, targeting updates, and bid/budget adjustments using both manual approaches and AI‑driven tools such as Adobe Advertising and Google Ads .
Analyze campaign performance, identify trends, and deliver strategic recommendations to optimize spend and conversion performance.
Prepare and present campaign performance updates and insights to business line leaders and internal stakeholders.
Respond to time‑sensitive requests from business leaders, providing critical analysis, solutions, and recommendations with strong follow‑through.
Communicate key marketing objectives and insights to in‑house and external creative teams and e‑business partners.
Manage and traffic all SEM marketing jobs, ensuring projects are completed on time, within scope, and cost‑effectively.
Monitor the competitive landscape and customer behavior to help business lines understand and strengthen their market position.
Partner with marketing and business leaders to define creative strategies and success metrics.

Requirements

Bachelor’s degree in Marketing or a related field required , or
6–8 years of additional relevant experience in lieu of a degree
3+ years of holistic SEM management experience (agency or in‑house) required
1+ year of experience with Adobe Advertising preferred
Google Ads Certification required
Microsoft Ads Certification required

Benefits

AAA Northeast is proud of its diverse and inclusive culture, built on the talents, skills, and passions of our employees.
We’re an equal opportunity employer and do not discriminate in recruiting, hiring, or promotion based on race, color, religion, national origin, sex, age, sexual orientation, veteran status, gender identity or expression, disability, genetic information, marital status, pregnancy, or any other protected status.
We believe we do our best work when our team members can bring their whole selves to work and we thrive because of it.