6 weeks ago
Director, Marketing - Project Farma
PerkinElmer
USA (Remote)Full time$140K/yr – $180K/yr
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Director, Marketing - Project Farma
USA (Remote)
$140K/yr – $180K/yrDirector/Executive7+ years expFull time
Posted 6 weeks ago
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Job Summary
Own the multi-channel marketing engine for life sciences with cross-functional planning, executive storytelling, and data-driven optimization that ties marketing to growth and ROI.
- Cross-functional ownership: align with business development, HR, and executives to shape campaigns, partnerships, and brand programs across social, CRM, and content.
- Market insight to action: translate stakeholder input into ICPs, journeys, and collateral that improve acquisition and engagement.
- Performance focus: drive ABM and inbound sales enablement, measure quarterly results, and steer budget toward growth with clear ROI signals.
Job Description
Responsibilities
- Develops customer-centric communication strategies and collaborates with cross-functional teams for tactical planning across digital channels (social media, CRM, websites, email) to enhance client engagement and drive sales.
- Gains insights from business development, HR, and executive stakeholders to design marketing strategies, brand campaigns, and partnerships, aligning with corporate objectives and boosting brand recognition and customer acquisition.
- Executes metric-driven sales-enablement activities, including personalized account-based marketing (ABM) and inbound marketing strategies.
- Curates blog articles, social media campaigns, eBooks, and SEO/SEM tactics to support the Company’s value proposition and enable business growth.
- Manages relationships with editorial partners, PR/media contacts, and contract writers to support thought leadership amplification and earned media coverage
- Collaborates with key SMEs to develop and showcase marketing collateral including scientific publications, white papers, case studies, and more.
- Provides regular quarterly metrics management and reporting on performance, accompanied by actionable recommendations for optimizing marketing activities and improving outcomes.
- Conducts market research exercises to identify new product/service opportunities, developing strategic plans to capitalize on them and ensure continued organizational growth.
- Drives collaboration among executive leadership, inside sales/business development, for coordinated outreach efforts and effective follow-up.
- Collaborates with human resources to organize and execute corporate events in alignment with themes and organizational priorities to optimize employee engagement.
- Manages the annual marketing budget, prioritizing activities that drive substantial growth and maximize return on investment (ROI) for the organization.
- Oversees conference and industry event marketing, including pre-event planning, on-site execution, lead capture, and post-event follow-up in coordination with Client Engagement and business development teams
- Mentor’s direct reports by driving high personal and professional performance and a strong team culture.
- Develops ideal customer profiles (ICPs) and customer journeys to ensure that marketing approaches are appropriate and increase success rates.
Requirements
- 7-10 years of marketing leadership, preferably in the life science industry with demonstrated high level of independent performance.
- Bachelor’s degree in marketing, business, or equivalent experience
- Excellent analytical and strategic thinking skills with the ability to translate strategic vision and analysis into executable solutions.
- Willing and enthusiastic to travel to support key conferences, strategic planning sessions, and professional development events.
- Comfortable interacting with executive leaders and stakeholders within the organization and presenting to internal and external audiences.
- Coaching and mentor-like mindset with previous experience managing direct reports.
- Self-motivated, resourceful leader with excellent organizational skills, attention to detail, and ability to manage multiple streams of on-going work successfully.
- Strong problem solving, analytical reasoning, decision-making skills, ability to prioritize multiple projects and meet deadlines.
- Strong communication skills, both verbal and written, with acute attention to detail and quality
- Proficiency with social media platforms and CRM tools like LinkedIn, HubSpot, and Salesforce
- Visionary, positive, and energetic leader that fosters the Company’s unique, diverse, and winning culture.
Nice to have
- Experience with HubSpot and Salesforce integration, including UTM governance, campaign attribution, and marketing performance dashboards. Familiarity with thought leadership content programs, including white paper development, editorial placements, and PR/media coordination. Experience managing external agency relationships, contract writers, and creative vendors. Exposure to the life sciences capital project, CRO, or CDMO space is a plus.
PerkinElmer
3.1 Glassdoor
For 85 years, PerkinElmer has pushed the boundaries of science in our food, industrial, life science and environmental markets. In addition to innovative laboratory technologies, our OneSource services division delivers a highly trained, experienced, and collaborative team of service engineers with solutions scalable and customizable to serve laboratory needs. We’ve always pursued science with a clear purpose – to help our customers achieve theirs. Our expert team brings technology and intangibles, like creativity, empathy, diligence, and a spirit of collaboration, in equal measure, to fulfill our customers’ desire to work better, innovate better, and create better. PerkinElmer is a leading, global provider of technology and service solutions that help customers measure, quantify, detect, and report in ways that help ensure the quality, safety, and satisfaction of their products. Science with Purpose. Learn more at www.perkinelmer.com.
Founded in 1937
Shelton, Connecticut, USA
6.4K employees (161 in marketing)
41% recommend to a friend
26% CEO approval
Traffic Signals
Monthly Visitors
151.8K
Monthly Google Ads Budget
$14.9K
Traffic Source Mix
Search
52.9%
Direct
34.9%
Referral
7.6%
Social
3.4%
Paid
1%
Headcount Trend
Current headcount: ~6.4K
Marketing Team
Marketing Team Size
136 (2% of company)
Marketing Roles Posted (Last 30 Days)
6