Own hospital system marketing coordination across services and events, turning stakeholder input into integrated campaigns that span digital, print, social, email, and PR channels for patients, physicians, and the community.

Coordinate materials and campaigns with internal stakeholders and physicians for service lines and events.
Collaborate on cross-channel plans and drive campaigns from concept to approvals using Asana.
Support media relations, vendor management, photo shoots, and crisis comms to protect and promote the brand.

Job Description

Responsibilities

Coordinate with internal stakeholders, departments and physicians to develop marketing materials that effectively communicate the hospital systems services, events and achievements.
Collaborate with the marketing team to create and execute integrated marketing plans across various channels, including digital, print, social media, email and traditional advertising.
Helps develop and execute campaigns and initiatives for assigned service lines.
Assists in overseeing social media platforms and content, actively engaging with the audience, responding to inquiries, and leveraging social media for brand promotion and public relations.
Leverages project management software (Asana) to track project progress from start to finish within specified timeframes by addressing hurdles, consolidating feedback and securing the appropriate reviews and approvals.
Stays up-to-date with industry trends, advancements, and best practices in healthcare marketing and apply relevant strategies to drive continuous improvement.
Assists with media relations including interview coordination and story placement.
Assists in the relationship management with external vendors and agencies to ensure the delivery of high-quality content and marketing materials.
Serves as a member for the crisis management team.
Helps coordinate photo shoots for campaigns, website, social media.

Huntsville Hospital Health System

3.2 Glassdoor

Huntsville Hospital is an 881-bed hospital that serves as the regional referral center for North Alabama and southern Tennessee. Huntsville Hospital is governed by the Health Care Authority of the City of Huntsville and is the second-largest hospital in Alabama. In recent years, the hospital has expanded its services throughout the region with the development of Huntsville Hospital Health System, which includes hospitals in Huntsville, Madison, Athens, Decatur, Boaz, Guntersville, Moulton, Red Bay, Sheffield, Scottsboro, and Fayetteville, Tenn. The Health System includes more than 2,300 patient beds and 19,500 employees.

Huntsville, Alabama, USA

5.9K employees (52 in marketing)

www.huntsvillehospital.org

55% recommend to a friend

57% CEO approval

Traffic Signals

Monthly Visitors

54.9K

Traffic Source Mix

52.1%

Direct

42%

Referral

5.3%

Social

0.3%

Paid

0.3%

Headcount Trend

Current headcount: ~5.9K

Marketing Team

Marketing Team Size

39 (1% of company)

Median Career Experience

22 years

Median Tenure

5.8 years

People

Marketing Leadership

Jamie Gilliam

Director of Marketing And Public Relations

At the company for 4 years 2 months

Funding

Total Funding

$50K

Last Raise

$50K

Grant, 3 years ago

Funding History

Sep 2022
Grant • $50K

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Job Summary

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Traffic Signals

Headcount Trend

Marketing Team

People

Marketing Leadership

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Funding History

Recent News

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Job Summary

Job Description

Huntsville Hospital Health System

Traffic Signals

Headcount Trend

Marketing Team

People

Marketing Leadership

Funding

Funding History

Recent News