5 weeks ago
Marketing Reporting Specialist
Tyler Technologies
Troy, MI (Unknown)
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Marketing Reporting Specialist
Troy, MI (Unknown)
Salary Not AvailableMid Level3+ years exp
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own data infrastructure for marketing analytics end-to-end, focusing on pipelines, centralized datasets, governance, and scalable BI across Power BI and semantic models.
- Own data pipelines, Lakehouse structures, and governance to enable fast, reliable marketing reporting.
- Build reusable datasets and semantic models to support executive dashboards and team-level insights.
- Collaborate with Marketing, Sales, and IT to translate needs into actionable visuals and automated reporting.
Job Description
Responsibilities
- Data Pipeline Automation and Management Data Integration & Engineering
- Design and build data pipelines using API integrations/ETL tools to integrate data from CRM, marketing automation platforms, Customer data platforms, advertising/web/social platforms, and other MarTech tools
- Develop and maintain centralized marketing datasets and Lakehouse structures in accordance with company standards
- Ensure data integrity, consistency, and governance across systems by developing and maintaining sequential update schedules
- Write and maintain complex SQL queries and python scripts for data extraction transformation and aggregations to prepare clean, standardized datasets for reporting consumption
- Perform data validation, troubleshooting, and reconciliation across integrated sources by developing scripts to monitor automations and identify failure points
- Assist marketing users with routine task optimizations and process automations as needed
- Reporting & Dashboard Development
- Collaborate/partner with business users and operations teams across marketing and sales to understand reporting needs and develop effective visualizations, KPIs and reports to measure and monitor success
- Build and maintain Advanced Power BI dashboards and reports to support marketing performance tracking for Executive level to individual contributors
Tyler Technologies
3.8 Glassdoor
Tyler Technologies (NYSE: TYL) provides integrated software and technology services to the public sector. Tyler’s end-to-end solutions empower local, state, and federal government entities to operate efficiently and transparently with residents and each other. By connecting data and processes across disparate systems, Tyler’s solutions transform how clients gain actionable insights into opportunities and solutions for their communities. Tyler has more than 40,000 successful installations across nearly 13,000 locations, with clients in all 50 states, Canada, the Caribbean, Australia, and other international locations. Tyler has been recognized numerous times for growth and innovation, including Government Technology’s GovTech 100 list. More information about Tyler Technologies, an S&P 500 company headquartered in Plano, Texas, can be found at tylertech.com.
Founded in 1966
Plano, Texas, USA
7.7K employees
73% recommend to a friend
88% CEO approval
Traffic Signals
Monthly Visitors
690.2K
Monthly Google Ads Budget
$8K
Traffic Source Mix
Search
10.9%
Direct
41.6%
Referral
11.2%
Social
0.2%
Paid
0.8%
Headcount Trend
Current headcount: ~7.7K
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
