8 days ago
Director of International Marketing
CALIFORNIA TRAVEL AND TOURISM COMMISSION
Sacramento, CA (Hybrid)Full time$141K/yr – $196K/yr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Director of International Marketing
Sacramento, CA (Hybrid)
$141K/yr – $196K/yrDirector/Executive8+ years expFull time
Posted 8 days ago
Job Description
Responsibilities
- Develop comprehensive marketing strategies and plans that encompass consumer marketing, partnerships, public relations and global distribution channel marketing for assigned international markets.
- Collaborate with brand and content teams and global agencies to develop and implement consumer advertising and owned channel strategies.
- Collaborate with travel trade and earned media teams to build cohesive plans for each market, leveraging global strategies and content.
- Build international alliances, forge strategic partnerships, and craft co-op campaigns.
- Oversee in-market teams who are responsible for the management of key sales and media missions, trade shows and events in the international regions; attend on behalf of Visit California as necessary.
- Convey the organization’s vision and direction to in-market teams.
- Negotiate annual contracts, set annual objectives, and map key deliverables for in-market agencies.
- Hire and train in-market and internal staff and deliver annual performance reviews.
- Manage and reconcile market-specific budgets monthly.
- Create measurable ROI for all programs.
Requirements
- Proven track record managing and launching international marketing campaigns.
- Ability to communicate professionally and lead cross-functional teams working in various time zones.
- Demonstrated ability to manage multi-million-dollar campaigns and programs.
- Minimum of eight years of professional experience in the marketing and/or tourism.
- Extensive knowledge of California’s travel product.
- Strong written and verbal communication skills. Ability to present to large groups.
- Strong budget and account management experience.
- Strong organizational skills and ability to handle multiple tasks and meet deadlines.
- Some international travel will be required.
- Position is based in Visit California’s global headquarters located in Sacramento, California, and staff are required to be in the office 2/3 days a week when not traveling on business.
Preferred
- Previous experience working with international markets a plus.
Benefits
- In addition to a competitive salary, Visit California offers an excellent health benefit package. We also offer a fantastic PTO and holiday leave package, 401(k) plan, professional development, an employee discount network, an employee assistance program (EAP), fitness center access, parking, a hybrid work environment, and much more!
CALIFORNIA TRAVEL AND TOURISM COMMISSION
VOS RÃVES PRENNENT VIE
Salaries
Posted range
$141K/yr – $196K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
3 (60% of company)
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
1.5M
Monthly Google Ads Budget
$195.9K
Traffic Source Mix
Search
38.7%
Direct
4.9%
Referral
1.5%
Social
7.3%
Paid
46.3%
Headcount Trend
Current headcount: ~5