Own the email content and lifecycle campaigns run in Salesforce Marketing Cloud, coordinating strategy, creative, and execution to drive engagement across the customer journey.
- Responsibilities: Create and execute email campaigns with audience-focused messaging and copy that aligns with brand standards and accessibility guidelines.
- Collaboration: Translate campaign needs with strategists, digital content, and service line stakeholders and lead assigned projects.
- Content development and QA: Edit, proofread, and coordinate print and digital collateral production and quality assurance.
- Brand and compliance: Ensure assets and communications meet brand, accessibility, and compliance requirements.
- Testing and optimization: Support campaign testing, performance analysis, and optimization across email and digital channels.
- Campaign execution and repurposing: Coordinate content and assets across channels and identify opportunities to repurpose content.
- Performance reporting: Monitor and report on email metrics like CTR and conversions to guide strategy.
- Other duties as assigned.
Requirements: Bachelor\'s degree and 5 years of relevant experience required; or equivalent combination of education and experience.
- 3–5 years of experience in email marketing, content marketing, digital marketing, or marketing communications preferred.
- Understanding of email marketing best practices, including deliverability, personalization, segmentation, and testing methodologies preferred.
- Familiarity with digital marketing performance metrics and translating data into actionable recommendations preferred.
