Owns the marketing strategy and execution for men’s and women’s soccer, driving attendance, fan engagement, and revenue through integrated campaigns, digital platforms, and game‑day experiences, while supervising interns and supporting departmental operations.

Own marketing plans and campaigns
Drive attendance, engagement and revenue initiatives

Job Description

Responsibilities

Marketing Strategy, Attendance Growth & Sport Oversight: Serve as the primary marketing contact for men’s and women’s soccer, developing, implementing, and evaluating comprehensive marketing and fan engagement plans designed to increase attendance, enhance the game-day atmosphere, and support revenue objectives. Create and execute digital marketing campaigns, promotional initiatives, group sales efforts, theme nights, grassroots marketing activities, and other attendance-driving programs for assigned sports and departmental initiatives. Collaborate with coaches, sport administrators, communications, creative services, ticket operations, and external partners to execute integrated marketing campaigns and achieve departmental goals.
Digital Platforms, Website & Mobile App Strategy: Assist with the development, execution, and evaluation of digital marketing strategies across the Athletics website, mobile application, email platforms, and other digital communication channels. Coordinate with internal and external stakeholders to ensure digital platforms effectively support ticket sales, fan engagement, revenue generation, storytelling, and departmental priorities. Monitor digital engagement metrics and recommend strategies to improve user experience, content performance, and fan interaction across all digital touchpoints.
Gamecock Club, Junior Gamecock Club & Revenue Generation: Serve as the marketing lead for the Gamecock Club and Junior Gamecock Club, developing and executing marketing plans designed to increase membership, engagement, retention, and participation. Assist with the development and implementation of strategies designed to increase ticket sales, attendance, and incremental revenue through the Forever Garnet program and other departmental initiatives. Develop and implement social media, email, digital, and grassroots marketing campaigns to support fan development and revenue-generating programs. Analyze membership, attendance, and engagement data to identify opportunities for growth and improved performance.
Game Day Presentation & Fan Experience: Plan, coordinate, and execute all marketing and fan experience elements for assigned sporting events, including game themes, entertainment elements, promotions, sponsor activations, and fan engagement initiatives. Implement and fulfill all game-day inventory sold through the department’s multimedia rights holder, ensuring contractual obligations are met and sponsor activations are executed at a high level. Organize, script, and communicate all game-day elements for videoboard operators, public address announcers, spirit groups, entertainment personnel, and event staff. Oversee and assist with the in-game execution of promotional activities and fan experience initiatives across assigned sports and other events as needed.
Supervision & Administrative Responsibilities: Supervise and evaluate marketing interns assigned to sports and departmental initiatives. Provide oversight and direction for marketing support of assigned non-ticketed sports through intern management. Assist with departmental administrative responsibilities, special projects, budget tracking, and other assignments as. Perform other duties as assigned in support of the Athletics Department.
Provide direction/game day supervision to Assistant Director of Marketing assigned to men’s basketball.
Work on special projects and assignments as needed. Perform any additional duties as requested by the Assistant Athletic Director of Marketing.

Requirements

Requires a bachelor’s degree in a job related field and 2 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Knowledge/Skills/Abilities
Demonstrated experience developing and executing marketing plans, attendance initiatives, and fan engagement programs.
Experience planning and executing game presentation and promotional activities for athletic events.
Experience supervising, mentoring, or training interns or other project teams.
Excellent written, verbal, organizational, and interpersonal communication skills.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Ability to work evenings, weekends, and holidays as required by athletic event schedules.

Preferred

Bachelor’s degree in marketing, sport management, communications, business administration, public relations, or a related field.
1-3 years of progressively responsible experience in athletics marketing, sports marketing, fan engagement, event marketing, or a related field preferred.

Benefits

Health and Life Insurance
Retirement Programs
Paid Tuition
Dependent Scholarships
Annual Leave
Sick Leave
13 Paid Holidays (including an extended December holiday)
Paid Parental Leave
Professional Development Opportunities

University of South Carolina

4.3 Glassdoor

With thriving academic and research excellence and a lively, welcoming student experience, the University of South Carolina brings the opportunities of higher education to new generations.South Carolina's unrivaled college experience has been sought by students, faculty and academic researchers for more than 200 years. Founded in 1801, the university is located in Columbia, the capital of South Carolina. The University of South Carolina System, led by President Michael Amiridis who is serving as the university's 30th president, and has eight campuses in 20 locations that together serve more than 54,000 students.

Columbia, South Carolina, USA

13K employees (654 in marketing)

sc.edu

82% recommend to a friend

95% CEO approval

Traffic Signals

Monthly Visitors

4.3M

Monthly Google Ads Budget

$58.2K

Traffic Source Mix

40.3%

Direct

53%

Referral

5.6%

Social

0.6%

Paid

0.4%

Headcount Trend

Current headcount: ~12.9K

Marketing Team

Marketing Team Size

481 (4% of company)

Median Career Experience

11 years

Median Tenure

5 years

Marketing Roles Posted (Last 30 Days)

People

Funding

Total Funding

$5.4M

Last Raise

$5.1M

Grant, 3 years ago

Funding History

Jul 2023
Grant
Sep 2022
Grant • $5.1M
Feb 2022
Grant • $250K

Recent News

Gamecocks Back in Action Wednesday vs. Presbyterian

Nov 11, 2025 • University of South Carolina Athletics

Gamecocks Welcome Tar Heels Friday

Nov 5, 2025 • University of South Carolina Athletics

Men's Basketball Has Promising Season Debut at South Carolina

Nov 4, 2025 • ncataggies.com

Responsibilities

Marketing Strategy, Attendance Growth & Sport Oversight: Serve as the primary marketing contact for men’s and women’s soccer, developing, implementing, and evaluating comprehensive marketing and fan engagement plans designed to increase attendance, enhance the game-day atmosphere, and support revenue objectives. Create and execute digital marketing campaigns, promotional initiatives, group sales efforts, theme nights, grassroots marketing activities, and other attendance-driving programs for assigned sports and departmental initiatives. Collaborate with coaches, sport administrators, communications, creative services, ticket operations, and external partners to execute integrated marketing campaigns and achieve departmental goals.
Digital Platforms, Website & Mobile App Strategy: Assist with the development, execution, and evaluation of digital marketing strategies across the Athletics website, mobile application, email platforms, and other digital communication channels. Coordinate with internal and external stakeholders to ensure digital platforms effectively support ticket sales, fan engagement, revenue generation, storytelling, and departmental priorities. Monitor digital engagement metrics and recommend strategies to improve user experience, content performance, and fan interaction across all digital touchpoints.
Gamecock Club, Junior Gamecock Club & Revenue Generation: Serve as the marketing lead for the Gamecock Club and Junior Gamecock Club, developing and executing marketing plans designed to increase membership, engagement, retention, and participation. Assist with the development and implementation of strategies designed to increase ticket sales, attendance, and incremental revenue through the Forever Garnet program and other departmental initiatives. Develop and implement social media, email, digital, and grassroots marketing campaigns to support fan development and revenue-generating programs. Analyze membership, attendance, and engagement data to identify opportunities for growth and improved performance.
Game Day Presentation & Fan Experience: Plan, coordinate, and execute all marketing and fan experience elements for assigned sporting events, including game themes, entertainment elements, promotions, sponsor activations, and fan engagement initiatives. Implement and fulfill all game-day inventory sold through the department’s multimedia rights holder, ensuring contractual obligations are met and sponsor activations are executed at a high level. Organize, script, and communicate all game-day elements for videoboard operators, public address announcers, spirit groups, entertainment personnel, and event staff. Oversee and assist with the in-game execution of promotional activities and fan experience initiatives across assigned sports and other events as needed.
Supervision & Administrative Responsibilities: Supervise and evaluate marketing interns assigned to sports and departmental initiatives. Provide oversight and direction for marketing support of assigned non-ticketed sports through intern management. Assist with departmental administrative responsibilities, special projects, budget tracking, and other assignments as. Perform other duties as assigned in support of the Athletics Department.
Provide direction/game day supervision to Assistant Director of Marketing assigned to men’s basketball.
Work on special projects and assignments as needed. Perform any additional duties as requested by the Assistant Athletic Director of Marketing.

Requirements

Requires a bachelor’s degree in a job related field and 2 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Knowledge/Skills/Abilities
Demonstrated experience developing and executing marketing plans, attendance initiatives, and fan engagement programs.
Experience planning and executing game presentation and promotional activities for athletic events.
Experience supervising, mentoring, or training interns or other project teams.
Excellent written, verbal, organizational, and interpersonal communication skills.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Ability to work evenings, weekends, and holidays as required by athletic event schedules.

Preferred

Bachelor’s degree in marketing, sport management, communications, business administration, public relations, or a related field.
1-3 years of progressively responsible experience in athletics marketing, sports marketing, fan engagement, event marketing, or a related field preferred.

Benefits

Health and Life Insurance
Retirement Programs
Paid Tuition
Dependent Scholarships
Annual Leave
Sick Leave
13 Paid Holidays (including an extended December holiday)
Paid Parental Leave
Professional Development Opportunities

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Traffic Signals

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