1 month ago
CRM Manager
Diptyque
New York City, NY (On-site)Full time
Marketing jobs
2 marketing jobs
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CRM Manager
New York City, NY (On-site)
Salary Not AvailableSenior Level5+ years expFull time
Posted 1 month ago
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Job Summary
Own the Americas CRM lifecycle engine across Email and SMS, turning data into personalized journeys that drive engagement, retention, and revenue within a luxury brand context.
- Lifecycle Strategy and Execution: manage email and SMS programs and journeys from acquisition to loyalty, with a focus on engagement, retention, and LTV.
- Data-Driven Personalization: design segmentation, audience targeting, and experiments that personalize lifecycle experiences at scale.
- Cross-Functional Governance: align local initiatives with Global CRM, Retail, Digital, and Planning to stay on-brand and agile.
Job Description
Responsibilities
- Lead the development, execution, and optimization of lifecycle marketing campaigns across Email and SMS aligned to global strategy, Americas business goals , and revenue targets.
- Translate data-driven client insights and campaign performance into actionable CRM strategies that improve engagement, retention, conversion, and lifetime value.
- Design client journeys that move clients from acquisition to repeat purchasers to loyalty.
- Partner with the CRM Director on segmentation strategy, audience architecture, personalization standards, and lifecycle roadmap planning.
- Optimize local CRM initiatives while maintaining alignment with global strategy and brand standards (including Welcome and Birthday trigger programs)
- Maintain and execute the CRM communication calendar across Email and SMS, including batch campaigns, triggered journeys, and automated lifecycle flows.
- Collaborate closely with Retail, Digital, Demand Planning, and Client Experience teams to ensure the contact strategy remains agile, locally relevant, and aligned with evolving business priorities.
- Manage day-to-day execution within Diptyque’s marketing tech stack (global and local architecture), including deployment, testing, QA, optimization, and troubleshooting.
- Own SMS campaign management and optimization through Wunderkind.
- Build, code, test, and deploy Email campaigns with a strong emphasis on HTML expertise and flawless rendering across devices, inboxes, and client touchpoints.
Requirements
- 5-8+ years of CRM or lifecycle marketing experience, preferably within luxury, beauty, fashion, or premium consumer brands.
- Proven experience managing both Email and SMS marketing programs with direct accountability for channel performance and revenue impact.
- Hands-on experience with enterprise ESP platforms is required .
- Advanced HTML expertise is required , including the ability to build, edit, troubleshoot, and QA responsive email code independently.
- Strong understanding of client segmentation, cohort analysis, personalization, lifecycle marketing, and omnichannel retention strategies.
- Exceptional attention to detail and ability to manage high-volume execution with accuracy and consistency.
- Strong cross-functional communication and project management skills with experience collaborating across Global, Marketing, Digital, Retail, and Planning teams.
- Comfortable managing complex calendars and launches.
- Experience with Google Analytics, Tableau, or similar reporting platforms.
- Excellent project management, copywriting, organizational, and communication skills.
Diptyque
Conseil stratégique et opérationnel, Diptyque élabore, produit et diffuse des contenus corporate et de marque, des contenus riches et pérennes, pour créer du sens et de la valeur, pour atteindre vos cibles et vos objectifs.
Founded in 1993
Neuilly-sur-Seine, Île-de-France, FRA
10 employees (5 in marketing)
Headcount Trend
Current headcount: ~10