4 days ago
CRM and Personalization Manager
Lifespace Communities
Dallas, TX (Hybrid)Full time$96K/yr – $132K/yr
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CRM and Personalization Manager
Dallas, TX (Hybrid)
$96K/yr – $132K/yrSenior Level8+ years expFull time
Posted 4 days ago
Top 1% of applicants do these two things.
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Job Summary
Own the CRM driven lifecycle marketing program and drive personalized, data driven customer journeys across enterprise channels.
- Lead strategy for CRM and email marketing
- Design and optimize customer journeys and campaigns
- Translate campaign analytics into smarter decisions
Job Description
Responsibilities
- Lead enterprise CRM and email marketing strategy
- Design personalized customer journeys, nurture campaigns, and automated workflows
- Build audience segmentation using CRM data
- Optimize campaigns through A/B testing and performance analytics
- Manage marketing automation platforms and campaign execution
- Measure ROI and turn insights into smarter marketing decisions
- Partner across teams to continuously improve the customer experience
Requirements
- 8+ years of CRM, lifecycle marketing, or email marketing experience
- Expertise with CRM and marketing automation platforms
- Strong background in customer segmentation and personalization
- Data-driven mindset with experience analyzing campaign performance
- Excellent project management and communication skills
- Bachelor's degree in Marketing or a related field
Benefits
- Competitive compensation and comprehensive benefits
Lifespace Communities
Lifespace Communities is a not-for-profit organization founded in 1976. Today, our presence spans across the country and we proudly serve nearly 6,000 residents and employ over 4,000 team members.Our mission is to create communities where people are empowered to live their aspirations. Whether it’s our events, celebrations, or even our daily activities, we pride ourselves on bringing something fresh to the table. Together, we’re working to create a culture where everyone belongs and thrives.
Traffic Signals
Monthly Visitors
12.1K
Monthly Google Ads Budget
$10.7K
Traffic Source Mix
Search
20.3%
Direct
30.3%
Referral
35.5%
Social
12.7%
Paid
1.1%
Headcount Trend
Current headcount: ~592
Marketing Team
Marketing Team Size
17 (3% of company)
Marketing Roles Posted (Last 30 Days)
1