Responsibilities
Lead cross-functional planning and coordination of the marketing and advertising plan, ensuring goals are achieved within approved budgets
Implement and optimize a data-driven paid advertising strategy; monitor performance and report on effectiveness and ROI
Manage evergreen and campaign-based advertising placements and maintain strong advertising partner relationships
Manage the contractual relationship, work plan and deliverables of the digital marketing strategy partner
Negotiate and manage advertising and vendor contracts, including scope, deliverables and cost control
Develop and refine ad copy and calls-to-action to maximize performance across audiences, channels and market trends
Create and adapt social media advertising campaigns using established brand templates, ensuring visual consistency, audience alignment and effectiveness across platforms
Collaborate with Strategic Communications and Creative teams to develop integrated marketing and promotional campaigns
Partner with the Creative Lead to concept, plan and execute promotional photoshoots that support paid advertising campaigns and align with brand and audience objectives
Serve as the primary point of contact for hospitality ATAX and SCPRT grants, overseeing applications, implementation, compliance and reporting for City, County and State programs
