6 days ago
Associate Vice President of Digital Marketing Strategies
enrollmentFUEL
USA (Remote)Full time
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Associate Vice President of Digital Marketing Strategies
USA (Remote)
Salary Not AvailableSenior LevelFull time
Posted 6 days ago
Top 1% of applicants do these two things.
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Job Summary
Own and lead enrollmentFUELs digital strategies for higher education clients, driving multi-channel campaigns, ROI optimization, and team leadership across digital marketing, automation, and SEO.
- Lead discovery, solution design, and proposals with cross-functional teams
- Represent the firm in thought leadership and industry engagements
Job Description
Responsibilities
- Serve as the primary strategic advisor to client institutions on digital advertising initiatives
- Provide strategic oversight of multi-channel digital marketing engagements and ensure strong ROI for client-partners
- Analyze past campaign performance to develop strategies that optimize ad budget and maximize outcomes
- Oversee the development of keyword strategies, advertising copy, landing page content, and creative assets that drive engagement and conversion
- Build trusted relationships with senior institutional leaders
- Support retention and growth within client partnerships by identifying opportunities to expand digital and related enrollment services
- Manage digital marketing and marketing automation team members
- Serve as enrollmentFUEL's internal subject matter expert on digital marketing
- Contribute to the continued development of enrollmentFUEL's digital marketing methodologies, tools, and solutions
- Partner with the sales, client services, and operations teams to support discovery conversations, solution design, and proposals where digital marketing expertise is required
Requirements
- Bachelor's degree in Marketing, Advertising, Communications, or a related field required; Master's degree preferred
- Extensive experience developing, managing, and optimizing digital marketing campaigns; experience in higher education marketing preferred
- Comprehensive knowledge of digital marketing platforms, influencer marketing, search engine and AI optimization, advertising metrics, analytics, and a willingness to stay abreast of emerging industry trends
- Adaptability regarding new and changing processes and product changes
- Demonstrated leadership and communication skills, with the ability to collaborate effectively across teams in a remote environment
- Strong organizational, project management, and problem-solving abilities
- Proficiency with Microsoft Office, Adobe Creative Suite, Canva, and other digital marketing content creation tools
enrollmentFUEL
enrollmentFUEL is a comprehensive Strategic Enrollment Management (SEM) solutions provider. Our holistic, tailored, and institution-specific approach uses detailed analysis, emerging and proven technologies, actionable reporting, and targeted tactics to help you meet your enrollment goals. We provide specific, 360-degree solutions to meet your needs. Our services bring together all the elements of admissions and financial aid, including Student Search, digital marketing, effective communication plans, recruitment strategies, scholarship metrics, financial aid policy and process enhancements, CRM solutions, coaching, and training. enrollmentFUEL is on a mission to delight, champion, and stretch college and university leaders with our winning culture, distinctive core values, and demonstrated expertise. For more information, visit enrollmentfuel.com.
Traffic Signals
Monthly Google Ads Budget
$2.1K
Marketing Team
Median Tenure
3.1 years
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