Own the expansion engine for a B2B SaaS footprint, driving pipeline velocity and expansion outcomes through mid to late funnel plays and cross-functional collaboration.

Expansion and pipeline acceleration: design multi-product plays with Sales and CS to convert expansion signals into won opportunities.
Digital experiences for mid-to-late funnel and expansion: execute webinars, roundtables, and product sessions that move customers toward upsell.
Playbooks, measurement, and AI-enabled optimization: build repeatable processes, track revenue impact, and use AI to speed personalization and reporting.

Job Description

Responsibilities

Own pipeline progression programs end-to-end — identify where deals stall by stage, build targeted campaigns and digital experiences that address real buyer objections, and create marketing air-cover that moves opportunities forward without requiring a Sales ask.
Design and execute customer expansion and upsell programs in close partnership with CS and Sales — use product usage signals, health scores, tenure, and contract proximity to identify expansion-ready accounts and build the moments that open the conversation.
Build and run targeted digital experiences — virtual roundtables, executive webinars, interactive product sessions — designed specifically for mid-to-late funnel prospects and expansion-ready customers.
Partner closely with Event Marketing on expansion strategy for events to define audience tiers, determine which accounts get invited and why, and design the full event experience (including pre and post event) to deliver a specific pipeline outcome, not just attendance.
In tight partnership with Product Marketing for differentiated messaging, build multi-product expansion plays that help customers understand the value of Netradyne products.
Execute outbound expansion plays in close collaboration with Sales and Customer Success — coordinate account targeting, messaging, sequencing, and follow-up to convert expansion signals into qualified upsell conversations.
Partner with Event Marketing to extend field event impact through pre- and post-event campaigns — convert engagement into pipeline, not just attendance records.
Sit in pipeline reviews and account planning sessions alongside Sales and Customer Success — you’re a partner, not a request-taker. Know which accounts are stuck and why, and build the program that unsticks them.
Run A/B tests across programs, digital experience formats, and messaging — document hypotheses, results, and learnings to build a repeatable experimentation framework.
Track and report on pipeline velocity, expansion pipeline influenced, stage progression from digital experiences and events, and closed-won attribution — report in revenue terms, not activity metrics.
Use AI tools natively in your workflow to accelerate personalization, program velocity, and reporting quality.

Netradyne

3.5 Glassdoor

Netradyne harnesses the power of Computer Vision and Edge Computing to revolutionize the modern-day transportation ecosystem. Netradyne is an industry leader in fleet safety solutions, immediately improving driver behavior and fleet performance, setting the commercial vehicle driving standards. Netradyne collects and analyzes more data points and meaningful information than any other fleet safety organization so customers can improve retention, increase profitability, enhance safety, and enable end-to-end transparency. Organizations trust Netradyne to build a positive, safe, and driver-focused culture, so they can take their business to the next level

Founded in 2015

San Diego, California, USA

1K employees (40 in marketing)

www.netradyne.com

57% recommend to a friend

80% CEO approval